September, 2011

Facebook users no longer have to “like” your Page (and what that means)?


Up until Tuesday the only people that could comment on or like content on a Facebook page were fans of that Page. Now Facebook eliminated that requirement , allowing anyone (fans and nonfans) the ability to engage with a Facebook Page.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for?

64 Inspiring Facebook Marketing Techniques [infographic]


Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you.

The ROI of Respect, Listening and Hugs

Almost Savvy

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While you may not spend the hours online as I do, admit it, you are online a lot. My question to you is a simple one: How well do you really know your virtual connections?

ROI 280

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Tweet. Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact.

More Trending

September 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Content strategy for associations is different


In Ohio, we called these "elephant ears." " Is that weird? Because content is our business. We can’t give it all away. Have you read the feature article in the August 2011 edition of Associations Now?

What Happens When Facebook Fans Engage With You [infographic]


Tweet. Looking for social media news, I stumbled across this infographic named “The Anatomy of a Fan&# , designed by MoonToast , a social commerce platform. As it says in the infographic, all brands have fans, but who wouldn’t want to increase their number?

3 Tips For Building Your Brand On Twitter


At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Tips For Getting Legal Approval on Social Media Programs

Dave Fleet

Tweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point.

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Public Relations: It’s Not Kid’s Play

Waxing UnLyrical

As I was on a treadmill the other day (working to get back to my “fighter’s weight&# ) I found myself noticing the little things all around me. This is what happens to me once the endorphins begin to kick in and I’m not breathing too heavily (I wasn’t in a boot camp session that day)….

United Way Ottawa 2011 | Sherrilynne Starkie

Sherrilynne Starkie


It’s time to humanize business


Have a look at this great slide deck from Lee Bryant that I just discovered today (full accompanying narrative is here ). He was talking about the future of leadership – in 2009.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Being a Social Strategist – What Does It Take? [Infographic]


Tweet With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. I found the infographic on Mashable.

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I’m Worried About Google Plus

Direct Marketing Observations

It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz.

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Two Ways To Quickly Improve Your Communications Plans

Dave Fleet

Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy.

The 13 Components Of Stimulating Conversation


Conversations opens doors online and in social spaces. While Jim Morrison’s mantra might have been “ People are Strange ”, I love people. They intrigue me. Their dreams, frustrations, pursuits and actions fascinate me. Their stories fuel and inspire me.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

A week of Foursquare checkins | Sherrilynne Starkie

Sherrilynne Starkie

Netflix: Blowing It, or Being Human?


I am guessing most of you have heard that Netflix has been making some changes. Not too long ago, they changed their pricing structure, resulting in a significant increase for subscribing to their DVD by mail plan. This made a lot of people unhappy.

How to Measure Your Social Media ROI [Infographic]


Tweet. With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it.

ROI 272

How 1 Blog Post Increased My Klout Score

Jason Yormark

I know what you’re thinking; big deal right? I know. It’s not a big deal at all really. But I did find it very interesting based on my particular circumstances, and I thought sharing might be useful in some way to some of my readers.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Tweet. Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners.

Social Media Citations: You just got served!


When out window shopping for fun gifts to send to my friends in the Midwest the other day, I stumbled upon these Social Media Citations that made me laugh and triggered my inner dialogue to say, “I know a few people who need served with these on a daily basis!&#.

Online petition gets new country on the map | Sherrilynne Starkie

Sherrilynne Starkie


How do you train staff on your social media policies?


Watch this great video introducing social media guidelines. Hat tip to Christina Stallings for the find! We are working with many organizations on their social media policies, including training staff on how to apply them.

The Social Marketing Roadmap [Infographic]


Tweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it.

5 Sure Fire Ways To Lose Website Visitors

Jason Yormark

I’m always surprised at how many sites use questionable tactics with their websites that most certainly drive away readers. In some cases these decisions are certainly centered around monetizing a site, but in others, they are simply mind boggling.

You Never Know

Dave Fleet

Tweet. It’s all too easy to shoot your mouth off sometimes – to pass judgement and get a quick dose of attention and reaction from others - without thinking carefully of the consequences. Just remember – you never know: Who might be your boss one day.

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10 Social Posts to Save and Share

Direct Marketing Observations

I haven’t done a post like this in a while. But I bookmark and favorite posts just like you. Here are 10 of my most recent favorites. 1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read.

ROI 219