September, 2011

Trending Sources

Why Twylah Is My Favorite Influential Tool

Unspoken

Twylah is a blog of your own tweets arranged by your most influential topics. It gives your followers or customers an instant insight into the content you tweet about the most. Are you curious how Twylah works?

Tools 153

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset.

System 147

Facebook users no longer have to “like” your Page (and what that means)?

SocialFish

Up until Tuesday the only people that could comment on or like content on a Facebook page were fans of that Page. Now Facebook eliminated that requirement , allowing anyone (fans and nonfans) the ability to engage with a Facebook Page.

7 Ways to Turn Employees into Brand Ambassadors

Spin Sucks

Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage!

Brands 140

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general?

Humanize: How People-Centric Organizations Succeed in a Social World

SocialFish

Our book is out!! Humanize is a practical guide for realizing the true potential of social media—not for marketing, but for leadership.

Your Employee Is an Online Celebrity. Now What?

Spin Sucks

Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation.

ROI 135

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Google News Not Always So Great at Favoring Original Sources

Adam Sherk

News publishers are all too familiar with the fact that Google News doesn’t always do such a great job of favoring original sources in its story clusters. It is not usual to see a syndicated, aggregated or simply re-covered version of an article gain prominent visibility over the original.

News 109

The Klout Story – Part 1 – Are You Reading Between The Lines?

Unspoken

Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout – A Marketing company or a measurement company? Klout. Klout. Klout.

Klout 117

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

This is a guest post by Babu M. Varghese. The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking.

5 Great Tools For Finding A Domain Name

Jason Yormark

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas.

A World Gone Social

Learn how companies must adapt to survive.

Blogger Outreach: Three Steps to a Successful Program

Spin Sucks

A couple of months ago Vocus hosted a really interesting event.

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Tweet. Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact.

The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

Adam Sherk

Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook. It offers a clean, simple user experience – big and open with lots of white space (in fact too big to capture well in a screenshot): (click to enlarge).

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

This is a guest post by Vanessa Van Petten. If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure.

How 1 Blog Post Increased My Klout Score

Jason Yormark

I know what you’re thinking; big deal right? I know. It’s not a big deal at all really. But I did find it very interesting based on my particular circumstances, and I thought sharing might be useful in some way to some of my readers.

Klout 99

Owned vs. Earned Media: Measuring the ROI

Spin Sucks

Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us?

ROI 131

2 Tips to Show Your Online Humanity

Ari Herzog

It is easy to forget the person on the other side of the internet is human. It is easy to pretend you are tweeting with an imaginary person you’ve never met — because it is very likely you never have met. When you add a comment to a blog post, it is easy to write emotionless.

Tips 89

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Being a Social Strategist – What Does It Take? [Infographic]

Mindjumpers

Tweet With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. I found the infographic on Mashable.

7 Tips For Getting Legal Approval on Social Media Programs

Dave Fleet

Tweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point.

Tips 88

Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

This is a guest post by Amanda DiSilvestro. Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one.

Content & Conversations: The MBJ Rule

Firebelly

It’s easy to make content (for 2-5% of most audiences). It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

#FollowFriday: Joe Hackman

Spin Sucks

Joe Hackman is one of my favorite people to obsess with about things such as Groupon walking away from $6B or non-targeted PR pitches or crazy women who ask for donations with unprofessional photos on her client’s website.

Trends 110

5 Questions To Answer On Your About Page

Small Business Mavericks

When you wrote your About page , did you have a specific strategy or did you just “wing” it? If you aren’t satisfied with the content on your About page, ask yourself why you wrote it. Ask yourself what you expect your customers to get out of it. The truth is, your About page isn’t really about you at all. It’s about what your customers expect to get from a business like yours.

The ROI of Respect, Listening and Hugs

Almost Savvy

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While you may not spend the hours online as I do, admit it, you are online a lot. My question to you is a simple one: How well do you really know your virtual connections?

ROI 118

64 Inspiring Facebook Marketing Techniques [infographic]

Mindjumpers

Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.