September, 2011

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Tweet. Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for?

64 Inspiring Facebook Marketing Techniques [infographic]


Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you.

The ROI of Respect, Listening and Hugs

Almost Savvy

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While you may not spend the hours online as I do, admit it, you are online a lot. My question to you is a simple one: How well do you really know your virtual connections?

ROI 280

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Great Tools For Finding A Domain Name

Jason Yormark

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas.

More Trending

7 Tips For Getting Legal Approval on Social Media Programs

Dave Fleet

Tweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point.

Tips 382

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general?

What Happens When Facebook Fans Engage With You [infographic]


Tweet. Looking for social media news, I stumbled across this infographic named “The Anatomy of a Fan&# , designed by MoonToast , a social commerce platform. As it says in the infographic, all brands have fans, but who wouldn’t want to increase their number?

What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

“Adapt or Die” – Billy Beane.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

ebay X.Commerce & If Indian eCommerce has Missed the Bus?

Atom Thought

ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce.

United Way Ottawa 2011 | Sherrilynne Starkie

Sherrilynne Starkie


Two Ways To Quickly Improve Your Communications Plans

Dave Fleet

Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy.

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset.

System 244

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Being a Social Strategist – What Does It Take? [Infographic]


Tweet With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. I found the infographic on Mashable.

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I’m Worried About Google Plus

Direct Marketing Observations

It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz.

Google 227

Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies!

Jive 225

A week of Foursquare checkins | Sherrilynne Starkie

Sherrilynne Starkie

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Tweet. Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners.

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

This is a guest post by Babu M. Varghese. The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking.

How to Measure Your Social Media ROI [Infographic]


Tweet. With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it.

ROI 272

How 1 Blog Post Increased My Klout Score

Jason Yormark

I know what you’re thinking; big deal right? I know. It’s not a big deal at all really. But I did find it very interesting based on my particular circumstances, and I thought sharing might be useful in some way to some of my readers.

Klout 220

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Tips For Building Your Brand On Twitter


At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word.

Tips 220

Online petition gets new country on the map | Sherrilynne Starkie

Sherrilynne Starkie


You Never Know

Dave Fleet

Tweet. It’s all too easy to shoot your mouth off sometimes – to pass judgement and get a quick dose of attention and reaction from others - without thinking carefully of the consequences. Just remember – you never know: Who might be your boss one day.

Review 337

10 Easy Tips to Build Your Fan Base on Facebook & Twitter


Your business has a great Facebook and Twitter page. I take it that: You are creating and posting good, if not great, interesting, compelling content and your Facebook page and Twitter feed are full of information, news, reviews and links. You are interacting with your fans on a daily basis. You have acquired a short.

Tips 219

The Social Marketing Roadmap [Infographic]


Tweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it.

5 Sure Fire Ways To Lose Website Visitors

Jason Yormark

I’m always surprised at how many sites use questionable tactics with their websites that most certainly drive away readers. In some cases these decisions are certainly centered around monetizing a site, but in others, they are simply mind boggling.

10 Social Posts to Save and Share

Direct Marketing Observations

I haven’t done a post like this in a while. But I bookmark and favorite posts just like you. Here are 10 of my most recent favorites. 1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read.

ROI 219

9/11: ten years on. | Sherrilynne Starkie

Sherrilynne Starkie