August, 2011

Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

Tweet. As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear.

The #1 Reason You’ll Want to Use Google+

Almost Savvy

If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try.

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ROI and the Impact of Social CRM [NEW WHITE PAPER]


Our latest white paper is out! Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)!

Studies Determining The Value of a Facebook Fan


Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

August 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Are You Really My Friend?

Waxing UnLyrical

This post has been sitting in my dashboard for quite a while. Before I started writing it, though, it was just a lonely title, somewhat like a bemused shepherd who’s waylaid his sheep, and is wistfully whistling for them to gather (hey, nothing wrong with a shepherd whistling, is there?).

Energy 261

More Trending

10 Steps To Create An Awesome Google+ Profile

Almost Savvy

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you.

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#ASAE11 iPad app rants and raves


True confession: I destroy conference programs. Ironic, considering all of the hours I used to put into creating them back during my conference management days. But they’re big, heavy, and complicated.

iPad 256

Recipe for Successful Blogging


Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it.

Facebook turns off daily deals | Sherrilynne Starkie

Sherrilynne Starkie

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Austin Beckons

Waxing UnLyrical

There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept.

Book Review: Social Marketing to the Business Customer

Dave Fleet

Tweet. Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s.

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How To Opt-Out of Social Ads on LinkedIn in 5 Clicks

Almost Savvy

UPDATE : LinkedIn changed the design of their social ads and posted a clarification to their policy. See below for the updated details. Oh, how I love LinkedIn!

14 Guiding Principles of Social Media

Direct Marketing Observations

I live in Florida and hard times are visible everywhere. I’ve seen businesses open with promise and flair only to close within a year with nary a sound and barely an announcement.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

My Yearly Social Media Douchebag Audit

Jason Yormark

Along with the hyper growth of social media platforms over the past few. years, comes the army of awful marketers that spam, mislead and embellish their experience.

Qantas Twitter trouble | Sherrilynne Starkie

Sherrilynne Starkie

The Right Way to Build Your Email List

Waxing UnLyrical

Almost two years ago I went on a bit of a rant about how much I hate being added to email lists without my permission , especially by people I’ve “met&# on Twitter or while out and about at a conference.

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Latest Association-Nonprofit Social Media Jobs


Holy moly there are a LOT of social media positions out there! Didn’t we tell you the trend is UP for social media hiring?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

Adam Sherk

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold.

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Thoughts on Disconnecting

Dave Fleet

Tweet. You may have noticed that things have been quieter than usual here recently. If you didn’t know, two weeks ago I got married and as I type this, I’m sitting on a plane on the way back from two blissful weeks spent completely offline on honeymoon in Italy. At the Colosseum in Rome.

Energy 328

The Lost Art Of Getting Shit Done

Jason Yormark

On my flight back home last week I was sitting next to a woman who had her laptop out most of the flight. She was a Microsoftie no doubt, and I knew this as she was working on her yearly commitments.

Twitter's new galleries | Sherrilynne Starkie

Sherrilynne Starkie

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Invisible Rock Stars

Waxing UnLyrical

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Fear and Social Media


During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. Someone asked the perpetual question: “what if someone says something bad about us?”. You could almost hear the groan, the desperate “When will we stop having this conversation?”

It’s the people not the platform

Direct Marketing Observations

I was asked the other day via a tweet what was my biggest challenge when managing social media. I shot back, “It’s the people not the platform”. I’ve been thinking about that ever since. Was it the right answer?

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time?

How To 224

How Do You Define Blogging Success?

Jason Yormark

My blog often stresses me out. As much as I enjoy writing and actually having a decent audience that actually reads what I write, it’s definitely become part of my regular routine.

5 Easy Ways To Optimize Your Website For Mobile


Apple iOS icons are a professional touch. Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones.

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Positioning Your Business… In Your Head

Waxing UnLyrical

Yesterday, I came across a really interesting post by John Jantsch that posited “it’s time to purge the word entrepreneur&#.

What did you do on your summer vacation?


My friend Dan Perez went to Galicia, Spain. And he’s a filmmaker, so he recorded it the way he does best. Need a GREAT videographer for your stuff? Hire Dan. I’m taking him in my suitcase on my next vacation. Just sayin’


The ROI of Your MOM

Direct Marketing Observations

Flowtown – Social Media Marketing Application. social media measurement roi social media

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Reflections on Brand Advocates & Social Influence


Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business?