June, 2011

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Criticism is Good

Dave Fleet

Yesterday I published a post (ok, fine, a rant) about people who sling unconstructive criticism at others and the effect it has. Several people seemed to take that to mean that I think all criticism is bad, or that we should avoid commenting on other posts. That’s my fault – I buried this line way within the post (as, per the previous paragraph, I was ranting): “As I’ve said before, criticism can be good.

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How to get Twitter Followers – Part 1

Harp Interactive

Like so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity. Follow these tips and take your Twitter account to the next level of marketing.

Twitter 345
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9 Steps To A Same Day Passport

Jason Yormark

Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog. Especially when the information doesn’t quite exist. That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto. Oops. I immediately turned to the web to see what my options were.

Travel 279
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Make Your Online Content Sharable! Best Plugins & Widgets (Free)

yMarketingMatters

For an SMB, creating good, valuable content takes a lot of sweat, right? I know. So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Its social media marketing.

Widget 279
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How To Manage Your Online Reputation By Using Google Alerts

Almost Savvy

In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. While I know throngs of hyper-connected people for whom using Google Alerts is second nature, the fact is that this is a new tool for many people.

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Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important. So before we go any further, please know that this post is about a client campaign I’m working on. I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write

Campaign 275

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How to get Twitter Followers – Part 1

Harp Interactive

Like so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity. Follow these tips and take your Twitter account to the next level of marketing.

Twitter 345
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5 Recent Facebook Changes To Notice

Mindjumpers

Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. For those handling and being responsible for social media activites, it may be a challange to keep pace and know handle the changes. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook.

Facebook 261
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My Best (Free) Tools to Manage Your Day-to-Day Social Media Marketing

yMarketingMatters

There are a ton of tools out there – free and paid – to manage your daily social media activity. I have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner. It.

Tools 279
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LinkedIn Adds 3 Fun Ways to Remember Your Connections

Almost Savvy

LinkedIn doesn’t get much love in the “I can’t wait to go online and have fun with my friends&# category of social networking sites, but make no mistake – for professionals, wannabe professionals, businesses or non-profits, LinkedIn is where the real action is. While you may be getting benefit out of Twitter or Facebook, LinkedIn is probably where I’ll find you first when I google you and where I’ll look to get an early sense of your reputation.

LinkedIn 263
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Engagement is not a Like or a Follow

Direct Marketing Observations

You must remember this. A kiss is just a kiss, a sigh is just a sigh. The fundamental things apply. As time goes by. A handshake is nothing but a handshake. It can be about meeting for the first time, it can about seeing someone again, and it can mean that we are in agreement. At the end of the day, it’s what’s “behind&# the action that defines the action.

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Cartoon: Corporate Twitter

Dave Fleet

This made me chuckle. Recognize this picture? (via the brilliant tomfishburne.com ).

Twitter 403
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11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors.

Radian6 254
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Great Content = Key to Online Engagement!

Mindjumpers

Tweet Being a business running a community, the main purpose of an online presence is creating engagement with the target audience. But maybe it’s not always that easy to get people to talk and respond to your online activity. What do you think? Is this correct? To really get people to socially engaged in your brand or product, you need to produce content that are appealing to them.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Not to Pitch Anyone

Waxing UnLyrical

Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it? I think it’s called “being punched in the stomach,&# or something like it. This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday.

Sample 246
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8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It’s the how to do this that escapes most of them. That’s perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now. Your audience is very savvy online, shouldn’t you be, too?

Campaign 255
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Is Being Too Social Ruining Social Media?

Direct Marketing Observations

I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think. What happens when you have so many options to do something or buy something or say something or share something in social? Is there a tipping point looming here where eventually everyone tires of being so social?

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Strategy? We Don’t Need No Social Media Strategy

Socialized

An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. The headline is exactly right. I have been preaching a similar approach for a long time. Young says, "Social media is a venue for marketers. a set of technologies or tactics that.

Strategy 244
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. What if there was a way to build the ideal customer persona by using social data?

Data 241
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McDonald’s Pick and Pay: An Interesting Interactive Campaign

Mindjumpers

Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. The concept is quite simple. Users get to control the billboard at different locations and turn it in to a personal ping pong game. By completing the game in 30 seconds they get to win coupons for free food at the nearest outlet of McDonald’s. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry.

Campaign 255
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It’s Not About the Platform

Justin Levy

A favorite hobby of many in this industry seems to be telling people that they’re doing “it&# wrong, whatever “it&# is in the given conversation. Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms.

Platform 238
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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

I first came across the folks at Traackr. when PRSA’s 2010 International Conference was held in DC last October. Actually, I didn’t come across them so much as they introduced themselves to me via Twitter and email, and asked to see if we could meet up since they’d be in town. As luck would have it, we weren’t able to meet in person, but we stayed in touch.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Low tech sincerity can build stronger emotional relationships

Firebelly

As many of you know by now, our son Enzo was born a few days ago. It has been a long road for us and our happiness is immeasurable. The entire process has been emotional, especially his birth and the last few days. There’s been an outpouring of support and love which we are so humbled by and completely appreciate. There’s also been a lot of “acts&# that have been remarkable and have left a deep mark on me.

Mobile 217
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What to learn from the Mashable 5 social media marketing successes

Akamai Marketing

Let’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.

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How important is social media content quality?

Socialized

How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers. The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter.

Content 206
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Foursquare Has Hit The 10 Mill Mark [infographic]

Mindjumpers

Tweet Foursquare has just announced on their blog that they have reached 10 million users, thus being the first location-based social network to do so. For Foursquare, it’s a major milestone to have 10 million users. It shows that the service for sure has gained a foothold, not only among early adopters but also among the general public. To celebrate this milestone, Foursquare has created an animated infographic that shows a world map with the spread of users.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right&# but still not seein

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The Man Behind The Myth

Waxing UnLyrical

This is a personal post. So if you have the patience to put up with it, I appreciate it. If not, we’ll be back to our regularly scheduled programming tomorrow. Today is my husband’s birthday. So rather than talk about you, or me, I’m going to talk about him today. And yes, referencing myself as a “myth&# is coming it a bit strong, since I’m neither the Goddess of Love , nor the Earth Goddess , nor the Mother Goddess.

Travel 220
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How Google’s Newest Announcements Will Affect SEO

Firebelly

On Tuesday, Google let loose on to the world a slew of new announcements , all changing the way users can search the web. First and foremost is Search by Image, a new feature that opens desktop searching up to the features of Google Goggles for Android phones. In a style similar to the popular app, users can upload or enter the URL of pictures and instantly be presented with matches and all kinds of information – such as what the image is of, where it’s at (presented in Google Maps,) and c

SEO 212
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Three Plateaus in Social Media

Direct Marketing Observations

For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will. So you can keep reading to see what will might happen to you. Plateau #1. You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You’ve added and perhaps bought followers, fans, likes, subscribers and contacts.

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Webnation TV Appearance

Jason Yormark

Certainly the highlight of my Toronto trip last week was getting the opportunity to appear on the tech show Webnation that is part of the CP24 network which is a Canadian news channel. The show is hosted by Amber Mac who was also the keynote speaker at SES Toronto. Often times television personalities and book authors can be a bit pretentious, but I found Amber to be really down to earth and a pleasure to work with on the segment.

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