June, 2011

Cartoon: Corporate Twitter

Dave Fleet

This made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ). social media

Successful social media marketing to moms | Sherrilynne Starkie

Sherrilynne Starkie

9 Steps To A Same Day Passport

Jason Yormark

Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog. Especially when the information doesn’t quite exist.

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How Lady Gaga Used Social Media To Grow Her Fan Base

Mindjumpers

Tweet Catching up with the weekend mood, I thought it would be a good idea to post something cool and interesting which has caught a lot of eye balls in social media and of course, made heads turn!

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Old is the Perfect Social Media Expert?

Almost Savvy

So, there I was. Listening in on an fascinating conversation online with one of the business world’s most well known thought-leaders, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer.

More Trending

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue.

How are you training your staff about your social media policy?

SocialFish

Check out this awesome training video from the Victoria (Australia) Department of Justice for their employees. The good part starts about a minute into it). Thanks to Leslie White for the find. How are you training your staff about your social media policy?

Ottawa: Social capital conference | Sherrilynne Starkie

Sherrilynne Starkie

Companies’ Use of Content Marketing Is On the Rise [infographic]

Mindjumpers

Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How To Manage Your Online Reputation By Using Google Alerts

Almost Savvy

In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism.

Infographic: The Cost and Benefit of Social Media

Dave Fleet

Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. Is it perfect? Is it an interesting kick-off point for a discussion? Certainly. What do you think of it? Source: Focus.

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Engagement is not a Like or a Follow

Direct Marketing Observations

You must remember this. A kiss is just a kiss, a sigh is just a sigh. The fundamental things apply. As time goes by. A handshake is nothing but a handshake. It can be about meeting for the first time, it can about seeing someone again, and it can mean that we are in agreement.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

June 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

5 Recent Facebook Changes To Notice

Mindjumpers

Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. For those handling and being responsible for social media activites, it may be a challange to keep pace and know handle the changes.

LinkedIn Adds 3 Fun Ways to Remember Your Connections

Almost Savvy

LinkedIn doesn’t get much love in the “I can’t wait to go online and have fun with my friends&# category of social networking sites, but make no mistake – for professionals, wannabe professionals, businesses or non-profits, LinkedIn is where the real action is.

How Not to Pitch Anyone

Waxing UnLyrical

Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Nice use of QR codes in a conference book

SocialFish

Had to write up a quick blog post about the QR codes in the conference book for the Association Media & Publishing conference which took place last week. Check these out. Go on, try scanning them and see what happens! Awesomesauce. I love QR codes! Don’t have a QR code reader on your phone?

Criticism is Good

Dave Fleet

Yesterday I published a post (ok, fine, a rant) about people who sling unconstructive criticism at others and the effect it has. Several people seemed to take that to mean that I think all criticism is bad, or that we should avoid commenting on other posts.

Ottawa's Thursday Nite Pints West tweetup | Sherrilynne Starkie

Sherrilynne Starkie

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Great Content = Key to Online Engagement!

Mindjumpers

Tweet Being a business running a community, the main purpose of an online presence is creating engagement with the target audience. But maybe it’s not always that easy to get people to talk and respond to your online activity. What do you think? Is this correct?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It’s the how to do this that escapes most of them. That’s perfectly understandable.

Is Being Too Social Ruining Social Media?

Direct Marketing Observations

I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

by TomPick and guest blogger Maria Verven. Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two.

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Four Tools to Help Build Your Social Community

Waxing UnLyrical

All for one and one for all. I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels.

Facebook competition: win a holiday! | Sherrilynne Starkie

Sherrilynne Starkie

McDonald’s Pick and Pay: An Interesting Interactive Campaign

Mindjumpers

Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. The concept is quite simple. Users get to control the billboard at different locations and turn it in to a personal ping pong game.

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail.

Change Management Is the Foundation of a Social Organization

SocialFish

Michael Brito is currently a Vice President at Edelman Digital. He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011.