May, 2011

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field.

3 Mistakes You’re Making Online

Almost Savvy

Oy, the internet. Must it be so complicated? Can’t we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn’t recommend it.

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.&#

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Unleash your curation creativity: 4 cool storytelling tools

SocialFish

I’ve been playing with a slew of storytelling tools lately.

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Why Share of Voice is a Useless PR Metric

Dave Fleet

This is a guest post by my Edelman colleague Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself.

Are You a Social Media BarfShiner?

Waxing UnLyrical

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is.

Facebook Friend Requests: Accept or Ignore?

Almost Savvy

Everybody uses Facebook differently. Just like all of social media, there is no one right way to use it. Still, I’m often asked how I use it. One of the common questions about Facebook concerns friend requests. How to choose which to accept and which to ignore?

Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 48 hours of video are uploaded every single minute (100% increase year over year). million unique viewers per month.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media.

A World Without Facebook [infographic]

Mindjumpers

Tweet The blog called SingleGrain already imagined how the world would look like without Google , but now the time has come to look at Facebook.

The Non-Review Review: The Now Revolution

Dave Fleet

A quick confession for you: about six months ago I snagged a pre-release copy of the book “ The Now Revolution ,&# by my friends Amber Naslund and Jay Baer. I quickly read it, absorbed it and loved it.

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What’s the future of nonprofits?

SocialFish

Read this book to find out ! We were thrilled to have the chance to interview author David J Neff about his new book with Randal C Moss, The Future of Nonprofits: Innovate and Thrive in the Digital Age. See what you think – and check out the video below too.

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The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4%

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only considers a small amount of the available data.

The Reality Behind the Check-In Hype [infographic]

Mindjumpers

Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Facebook has of course been good at picking up on media trends as they launch their own LBS service in Facebook Places in August 2010.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Compete.com Doesn’t Compete

Dave Fleet

I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool that doesn’t seem to reflect any form of reality, yet no-one seems to say anything about it. I need to ask: Why do people still use Compete.com? Case in point.

Smear Tactics: Great for BBQ, but PR? Not So Much

Waxing UnLyrical

I remember the foul quite clearly. It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans.

Social Organizations Are Serious about Learning

SocialFish

There is a theme that runs through the book, Humanize, that Maddie and I are writing, and it has to do with being all talk and no action.

Hyper Alerts: Facebook’s Missing Link

Firebelly

It can get pretty noisy on Facebook. Between comments, birthdays, likes, friend requests, Foursquare check-ins, events and Farmville requests (seriously, can we be all done with Farmville?) it can seem like there’s a notification for everything. Timmy logged on: alert!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

There really is an ROI in Social Media – I’ve seen it!

Buzz Marketing for Technology

I really don’t get it. I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding yourself?

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Why Social Media is not a Cheaper Alternative > $5 [part I]

Mindjumpers

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. You can follow Tehneyat on Twitter @tehneyat. Incorrect Assumption: Social Media is Cheap. Social media is not cheap.

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The Little Give

Dave Fleet

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada.

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PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Guest post by Richard Bagnall. Back in 2009, PR measurement professionals were cautious, to say the least.

Get Your Blue Key

SocialFish

Wondering what this key is for? It’s a little blue key that, for $5, can help a refugee displaced by persecution, war or violence.

Sitting Is Killing You. Yes, You.

Firebelly

We’ve all heard that sitting is going to kill us, yes? Oh, well let me terrify enlighten you. I’d tell you to sit down for this news, but well…you’ll see. Click to embiggen. Scared yet?

Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity SMM

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success.

All About Social Media Monitoring Tools [infographic]

Mindjumpers

Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools.

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