May, 2011

Trending Sources

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Jennifer Aaker. aaker. Diana Adams. Ambal.

Watch LinkedIn Grow [pics]

Idaconcpts

Every Cinco de Mayo LinkedIn celebrates its anniversary. Back in May 5th, 2003, the LinkedIn network started with just 10 people — the founding employees connected to each other. Since then, it’s grown into one of the world’s largest professional network with more than 100 million professionals in over 200 countries and territories. LinkedIn at 500,000 users. LinkedIn at 2 million users.

What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

What exactly does an Internet marketing plan consist of? Find out the various strategies involved in marketing your business online

The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). Thor 38.05%. Green Lantern 9%. Super 8 2.25%.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Manage Your Facebook Page Like Vin Diesel

Idaconcpts

While names like Justin Bieber and Lady Gaga are synonymous with great social media marketing, the true master is no one other than the Fast Five star, Vin Diesel. Here’s a screen shot from Vin Diesel’s Facebook Page back in May 2009, where he was at a “mere&# 3.5 million fans. Back then, the only person bigger than him on Facebook was President Obama. Do It Because You Enjoy It.

Types Of HTML 5 Content | Small Business Mavericks

Small Business Mavericks

A brief introduction into the types of content being developed with HTML 5

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Unleash your curation creativity: 4 cool storytelling tools

SocialFish

I’ve been playing with a slew of storytelling tools lately. These are curation tools for publishing – in other words, not just curation as in filtering information for yourself, but curation in order to blog about some particular “story&# or present content in a visually interesting way for other people to look at. STORIFY. Click on this screenshot to see the full story. SCOOP.IT.

2011 NBA Playoffs: Head-to-Head Twitter Matchups by Klout Score

Adam Sherk

This year’s NBA playoffs have been great so far, a nice surprise considering it is still early in the second round. Since I like looking at the social media presence of NBA teams I thought I’d run the 2011 playoff teams through the beta version of the new Klout to see how the fare against each other. Their 67 is more symbolic of how they laid an egg in last year’s playoffs. Social Media

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Are You a Social Media BarfShiner?

Waxing UnLyrical

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is. “ And I must give credit to Donna Vincent Roa for suggesting the title of this post. Image: dj0ser via Flickr, CC 2.0. I really had no idea what a chord this would strike among people. You’ve seen me say “Good morning!&#

Triberr: How I Increased My Reach To Over 300,000 (And Growing)

Jason Yormark

A few weeks ago I stumbled across a very interesting tool called Triberr. Simply. put, Triberr is a way for you to retweet other bloggers posts that you know and trust, and have them potentially do the same for you as well. You join and/or create “tribes” of those in your network that you feel comfortable associating with, and through those established connections, build a network of individuals that mutually share each other’s content. At first it may come off as spammy, and that was my first reaction. Just send a tweet or email my way and I will send you an invite code.

FAQ 83

Content Marketing: What Content People Share And Why They Do It

Conversionation

Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover the answer is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is. Thus context. Or are we both?

Should You Post To Twitter Daily? | Small Business Mavericks

Small Business Mavericks

How to know whether you should post to Twitter and Facebook daily or what is often and not often enough

A World Gone Social

Learn how companies must adapt to survive.

Peer Index vs. Klout

Spin Sucks

I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.&#. It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.). Now, let’s say, I want to do the same thing on Klout. So far, so good.

Klout 81

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.&# With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their marketing campaigns. It’s only natural. There is no strategy. No goals.

The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% of global internet users are managing online profiles , and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business have a functional social media plan. That was it. My Philosophy.

Top Tips: Twitter Lists

SocialFish

Here’s the latest from the Think Tank. If you work for an association or nonprofit and would like social media resources and a place to ask questions from your peers working through the same social media-related issues and challenges, join the Think Tank today. The Think Tank is 100% content-driven, with new resources being shared all the time. More than you may think. Think Tank Webinars.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Where to begin? Top-of-mind awareness.

Caroline Melberg – Best Thinker?

Small Business Mavericks

I’m no Einstein. I know that. But according to one media website online – Social Media Today – I’m one of the Web’s best thinkers on social media. Yee-haw! Remember the article I wrote on Quora , the one comparing it to Twitter? Yeah, that one. It’s been reprinted by Social Media Today. And it’s getting a lot of traction to boot. Social Media Today is an independent online community for PR and marketing professionals. That’s why I’m honored to be featured on the website there. It’s truly a great honor. I hope you find it encouraging.

Get Your Blue Key In Support of World Refugee Day

Spin Sucks

It’s not often we talk about world news or politics on Spin Sucks , but today is a little bit different. Today I want to bring to light an issue that most of us will never have to deal with close to home. A worldwide problem most of us will never experience. A problem so big yet most of us will never know anyone who is affected by this such as, say, cancer. It’s refugees. Donate $5.

All About Social Media Monitoring Tools [infographic]

Mindjumpers

Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

8% of Women Dominate Social Sharing

Pamorama

According to a study by AOL and Bovitz Research Group , content sharing is commonplace for women online, and most of them leverage the Web in some fashion for word-of-mouth. Yet only a small number of women account for the vast majority of social media recommendations and referrals. They believe that the Web brings people together and they’re passionate about using it to create community.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. What should they promote?

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Tradition or Fear: Which Drives Your Marketing?

Waxing UnLyrical

Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Their marketing budget was very lean, but one line item in particular gave me the jitters.

Is Search Privacy Important To You?

Small Business Mavericks

Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Blekko – Blekko stores your search data for 48 hours, and that’s it. But the problem with Blekko is that your searches are confined only to sites that you or your friends tell it to search. The search engine makes use of “slashtags,&# which are akin to Twitter’s hashtags. Good luck in that.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Ethics of Whisper Campaigns

Spin Sucks

“For years, Mark Zuckerberg , the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. Enter Burson Marsteller. Most of you already know the story. The story goes that two very high-profile and former senior reporters turned PR pros worked with media and bloggers to begin digging into Social Circle and writing negative stories about it.

How Can Linkedin Grow?

Idaconcpts

LinkedIn is at a tipping point. View more pictures from the bell ringing ceremony taken at the New York Stock Exchange, the day LNKD started trading – May 19, 2011.). After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic. Here is a brief analyis. Market.

What’s the right balance of personal and professional in social media?

Janet Fouts

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this. People are more likely to do business with a friend than they are somebody they don’t know. A butterfly!!!&#.

Why Social Media is not a Cheaper Alternative > $5 [part I]

Mindjumpers

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. You can follow Tehneyat on Twitter @tehneyat. Incorrect Assumption: Social Media is Cheap. Social media is not cheap. It costs, because you have hired good people who do good work that takes time, and it costs. It is an ignorant, but growing, assumption that social media is cheap.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.