May, 2011

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head.

Interview with Community Manager: Jonas de los Reyes from Yahoo!

Social Media Citizens

Jonas de los Reyes is a lead community manager of Yahoo! in Southeast Asia. Jonas has over 10 year experience in online marketing and is very passionate for all things social media. Jonas also blogs at his personal site. You can follow Jonas on Twitter , Facebook and Linkedin.

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Are You a Social Media BarfShiner?

Waxing UnLyrical

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

3 Mistakes You’re Making Online

Almost Savvy

Oy, the internet. Must it be so complicated? Can’t we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn’t recommend it.

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Why Share of Voice is a Useless PR Metric

Dave Fleet

This is a guest post by my Edelman colleague Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself.

5 LinkedIn “Must Haves&#

Social Media Citizens

With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. While not one of the most visible sites, it is definitely one of the most powerful.

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences.

Unleash your curation creativity: 4 cool storytelling tools

SocialFish

I’ve been playing with a slew of storytelling tools lately.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How To Use Facebook For Marketing

Mindjumpers

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence.

Facebook Friend Requests: Accept or Ignore?

Almost Savvy

Everybody uses Facebook differently. Just like all of social media, there is no one right way to use it. Still, I’m often asked how I use it. One of the common questions about Facebook concerns friend requests. How to choose which to accept and which to ignore?

The Non-Review Review: The Now Revolution

Dave Fleet

A quick confession for you: about six months ago I snagged a pre-release copy of the book “ The Now Revolution ,&# by my friends Amber Naslund and Jay Baer. I quickly read it, absorbed it and loved it.

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Tech Secrets: Skype vs.Regular Landline

Social Media Citizens

I just wanted to share this short video by my colleague Thomas Kulbokas about Skype landline numbers – the service which may save you some money and the service which is still not really well known by many business. You can find the original video on Nearby Digital Youtube channel.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Smear Tactics: Great for BBQ, but PR? Not So Much

Waxing UnLyrical

I remember the foul quite clearly. It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans.

Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 48 hours of video are uploaded every single minute (100% increase year over year). million unique viewers per month.

A World Without Facebook [infographic]

Mindjumpers

Tweet The blog called SingleGrain already imagined how the world would look like without Google , but now the time has come to look at Facebook.

Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Compete.com Doesn’t Compete

Dave Fleet

I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool that doesn’t seem to reflect any form of reality, yet no-one seems to say anything about it. I need to ask: Why do people still use Compete.com? Case in point.

Interview with Social Media Influencer: Robin Fray Carey

Social Media Citizens

Robin Fray Carey is CEO and Co-Founder of Social Media Today , one of the most popular social media news websites online.

PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Guest post by Richard Bagnall. Back in 2009, PR measurement professionals were cautious, to say the least.

What’s the future of nonprofits?

SocialFish

Read this book to find out ! We were thrilled to have the chance to interview author David J Neff about his new book with Randal C Moss, The Future of Nonprofits: Innovate and Thrive in the Digital Age. See what you think – and check out the video below too.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Reality Behind the Check-In Hype [infographic]

Mindjumpers

Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Facebook has of course been good at picking up on media trends as they launch their own LBS service in Facebook Places in August 2010.

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Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only considers a small amount of the available data.

The Little Give

Dave Fleet

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada.

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5 Reasons Getting News Via Twitter Is All You Need

Social Media Citizens

Yes, I have a confession to make here. For about 9 months, I haven’t opened any newspaper or trivia, watched the news or listened to any news programs on the radio. Instead I am consuming all the news I am interested in from my Twitter stream day in day out. I believe doing this has major benefits to my life and let me therefore share with you which: 1.) The World is a good place – Twitter tells me that.

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Tradition or Fear: Which Drives Your Marketing?

Waxing UnLyrical

Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions.

Social Organizations Are Serious about Learning

SocialFish

There is a theme that runs through the book, Humanize, that Maddie and I are writing, and it has to do with being all talk and no action.

Why Social Media is not a Cheaper Alternative > $5 [part I]

Mindjumpers

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. You can follow Tehneyat on Twitter @tehneyat. Incorrect Assumption: Social Media is Cheap. Social media is not cheap.

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There really is an ROI in Social Media – I’ve seen it!

Buzz Marketing for Technology

I really don’t get it. I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding yourself?

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