April, 2011

Why You Should Tweet During a Crisis

Dave Fleet

Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it?

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook.

How Social Media is Changing the Education Industry [infographic]

Mindjumpers

Tweet By now, we are all aware of how social media is changing the way we communicate with each other. Social media has made it easier for us to connect with people both close to us, businesses we have an interest in and not least people across the world.

8 Tips: How To Choose the Right Profile Photo

Almost Savvy

You know you’ve seen it. That cringe-worthy photo from your friend’s beach vacation that she’s using as her LinkedIn profile photo. “What in the world is she thinking?&# you’ve wondered. “I’d never use a photo like that to represent myself online.&#

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Influence is Not a Number

Waxing UnLyrical

Here I go again: Klout does not equal Clout. And while it may in the future, it certainly does not right now. Yesterday Klout introduced “the new Klout.com.&#. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out.

More Trending

Yeah, Well Your Agency Is Killing Unicorns

Dave Fleet

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook.&# His basic argument: PR agencies are boring and uncreative, and their attempts at engagement are doomed to fail.

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft.

How To Post Effectively on Facebook

Mindjumpers

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. The analysis was performed on 200 of Buddy Media’s clients during a two-week period.

Old Habits, New Skills: Repetitive Injuries and Voice Recognition Software

Almost Savvy

The Problem. I’ve been in pain for the last month. At first, the pain in my hand would come and go. Gradually, the pain moved to my wrist, up my arm and eventually to my shoulder. I spend too much time on the computer, there’s just no way around it.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Snooki v. Toni Morrison

Waxing UnLyrical

Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#.

Finding value in Klout-like sites | Sherrilynne Starkie

Sherrilynne Starkie

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Book Review: The Monk Who Sold His Ferrari

Dave Fleet

I read a lot of business books – you know, the kind focused on how to market, or plan, or manage better. So, when I started to read Robin Sharma’s “ The Monk Who Sold His Ferrari ,&# I wasn’t sure what to expect.

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Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

Let’s make the assumption that you’ve successfully integrated your paid, owned and earned (POE) marketing efforts across the board. You’ve cut off a lot of fat and reduced the amount of money thrown in more directions than you can pay attention to. Now what?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Google’s +1 Button vs. Facebook’s Like Button

Mindjumpers

Tweet About a week ago, Google launched a new social service called Google +1. Google +1 has the exact same function as the Facebook like button in order to determine what content that is most relevant to an individual.

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How Our Vanity Leads to Spam

Almost Savvy

The email I received from Gina had a very simple subject line: “Hello.&# The body of the email was also simple, just a link without any other text. Ugh; spam. I knew immediately what had happened. Somewhere, she had clicked on a malicious link and all of her contacts received the same email.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

Guest post by Andi Narvaez. During last week’s #pr20chat , Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience.

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Bloggers are more influential than celebrities | Sherrilynne Starkie

Sherrilynne Starkie

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why And How To Scale Social Business Programs

Dave Fleet

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits.

How To 343

The End of Traditional Marketing

Buzz Marketing for Technology

Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies.

List of Rules to Remember When Engaging in Social Media

Mindjumpers

Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence?

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

If you read the news or popular blogs, you get a lot of numbers thrown at you. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses.

How To 231

March 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Three Forces Driving Social Customer Support

Dave Fleet

We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social&# in a bubble and expect it to perform without support from other media.

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Social Media’s Shocking Statistics

Harp Interactive

With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Expanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.

The Stats Behind the World of Quora [infographic]

Mindjumpers

Tweet There has been a lot of buzz about the rather new social Q&A platform called Quora. As stated in the infographic, people use Quora for different things.

Entrepreneurship Knows No Age Boundaries

The Marketing Blog

The Restaurant - Tea & You. Exhausted with the day’s work routine, we wanted to sign off the night on a good note by having a nice & quite dinner. Since we were too tired and had an early morning flight to Delhi, we were really not in a mood to travel the distance in Bangalore.

What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

Rumors ran rampant. around the Twitterverse last week with the news that Twitter is in talks with TweetDeck to purchase the ridiculously popular third-party service for the low, low price of just $50 million. Note to self: invent something people love and then buy an island).

Content curation on the rise | Sherrilynne Starkie

Sherrilynne Starkie