February, 2011

February 2011: Ottawa Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

25 Suggestions For How To Use Twitter

Dave Fleet

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc.

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It’s All About.Me (Your Identity Online – Simplified)

Almost Savvy

Have you ever received an email from someone and their signature block seems to run on forever with so many links that the signature is longer than the email itself? Are you guilty of this yourself? It’s okay to admit it, you’re among friends.

Social media for start-ups: Connect, converse and grow!


Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. Social media is no more the next thing.

Why Klout Should Not Be A Synonym For Influence

Waxing UnLyrical

Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are!

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Internet Fame and the True Impact of Influence


You may be aware that there is a big debate going on in the social media blogosphere about “influence&#.

Five ways toward Twitter success | Sherrilynne Starkie

Sherrilynne Starkie

More Trending

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies.

Facebook Like Button Takes Over The Share Button


Tweet Yesterday, another update to the Facebook platform was launched. This time, the update once again involved the Like button, namely that Facebook changes the button’s functionality to that of the Share button. So far, Share and Like have been two distinct functionalties.

In Public Relations, The Customer Is Your Media

Waxing UnLyrical

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0.

Open Community Case Study – Food Bank


We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Measuring influence online | Sherrilynne Starkie

Sherrilynne Starkie

5 Tips For Managing The Email Deluge

Dave Fleet

Ever find yourself thinking, “I need more email&# ? Ever feel disappointed because you don’t get enough in your inbox? I didn’t think so. Personally, I get between 200-300 emails a day, as many of you likely also do.

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What you need to know about the new Facebook Upgrade

Harp Interactive

The recent Facebook platform changes include a multitude of new features…some obvious and simple to grasp while others are more complex.

Save Your Brand Reputation With Social Media


Tweet Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand.

Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology.

Blogger to WordPress – Why Make The Change?


Recently a lot of websites and blogs have made the transition from Google’s Blogger service to an independently-hosted WordPress installation. It can be a tricky process, because transferring isn’t easy when you have hundreds of posts published already.

Skills: another new LinkedIn feature | Sherrilynne Starkie

Sherrilynne Starkie

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman.

Brands are still not taking Twitter Seriously

Direct Marketing Observations

I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons.

Super Bowl Becomes Social Bowl


Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event.

HAPPO Days Are Here Again

Waxing UnLyrical

Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets!

Facebook Upgrades Fan Pages

The Marketing Blog

Today’s morning brings a new surprise to all of us as Facebook has upgraded some of the features in Fan Pages. The changes as Facebook says are aimed to managing communication, improving expression and increasing engagement.

12 most-hated PR phrases | Sherrilynne Starkie

Sherrilynne Starkie


Virtual Event Technologies Defined


This is the first in a new series of guest posts by famed blogger on social media and events, Jeff Hurt, of Velvet Chainsaw Consulting. Image by Splitbrain.

Recharging and Disconnecting

Justin Levy

How important is recharging to you? No, I’m not talking about the importance of keeping your gadgets charged. We already know that we should always be charging all of our digital leashes.

Old Spice Guy is Back on Track


Tweet You probably all know the very successful social media campaign with “Old Spice Guy&# ( Isaiah Mustafah ) which we have mentioned several times before on this blog. Well, now he is back!

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Authenticity: At The Core Of Smarter Social Networking

Waxing UnLyrical

Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.

Map your LinkedIn contacts | Sherrilynne Starkie

Sherrilynne Starkie

Whoa! Rapportive adds Facebook Integration


OK, so some of you may be thinking, “huh? what’s that?&# which is exactly why I have been meaning to write a post on it anyway, because it’s one of the best tools out there if you use Gmail. Rapportive is basically a very cool social discovery add-on to Gmail.

How Will Social Captchas Affect Facebook Connections?

Dave Fleet

Facebook is experimenting with enhancing security around user accounts through a socially-enabled login process. Essentially, instead of seeing disguised words, users will see photos of their “friends&# and be asked to identify them.

Study: The Global Social Media Check Up 2011


Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms.

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5 Facebook Conversation Generation Tips You Need To Know


I’ve used these 5 tips with my own community management work and have seen outstanding results. Let’s get started. Use relevant content. If your content is relevant to my life, I’ll participate regardless of whether I agree or not.

Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. In other words, someone who’s going to pull the strings not too hard, not too light, but just right.

The top brands on Facebook | Sherrilynne Starkie

Sherrilynne Starkie

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Community Management 101


The association I work for is making the leap many associations have already made: launching a members-only community platform. It’s exciting and something I, as the association’s online community & social media manager, will obviously be intimately involved with.