February, 2011

Trending Sources

Feature Friday: What Nike Can Teach Us About Social Media

Ari Herzog

The following feature article is written by Brandon Yanofsky. Do you know where Nike’s Just Do It! slogan came from? A serial killer was about to be executed by firing squad. When asked if he had any last words, he said, Let’s Do It!

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

25 Suggestions For How To Use Twitter

Dave Fleet

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc.

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It's All About The Reputation

Small Business Mavericks

Online marketing is no longer an option. You're either doing it or you're not, and if you're not, then you are falling behind the competition. The only question to ask, really, is what kind of online marketing are you going to do

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How to Get Started with Social Media Advertising

Idaconcpts

So many social media options, so little time. The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit.

Why Facebook Breeds Voyeurism

Ari Herzog

Rachel Jonat recently shared why she quit Facebook , extracting in part: I want more from my friends than status updates. I want to give my friends more than status updates.

Did Facebook Screw Up?

Small Business Mavericks

Last week, I discussed Facebook's new Page layout features, which I think are generally a good thing. But not everyone is happy with those changes. Just read the comments on Facebook's own page. One of the biggest bones of contention

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

GUEST POST: 3 Tactical Components to Winning Social Media Influence

Firebelly

Guest post by Brandon Prebynski , Social Media Lead, Global Emerging Markets at Cisco Systems. The amount of activity within social media varies for each business and its objective(s).

Internet Fame and the True Impact of Influence

SocialFish

You may be aware that there is a big debate going on in the social media blogosphere about “influence&#.

How to Use Twitter As a Marketing Channel

Mindjumpers

Tweet When it comes to communicating and creating conversation with your tribe, Twitter is a great platform to use. When searching the web, I found this infographic presenting a strategic approach on how to use Twitter to reach this goal.

Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology.

A World Gone Social

Learn how companies must adapt to survive.

Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?

Social Media Citizens

Social media is maturing.

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.”

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

What Is Wrong with PR?

Spin Sucks

It was a rough week in public relations last week. The New York Times let a business owner rant on their blog, TechCrunch took a stab at a PR professional, and Jeremy Pepper , Mack Collier , Shannon Paul , and I debated a PR vs. publicity Quora question on Beth Harte’s Facebook wall.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other.

HAPPO Days Are Here Again

Waxing UnLyrical

Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets!

What 29% of My LinkedIn Connections Did

Ari Herzog

Of 968 and growing LinkedIn connections of mine , 281 of them, or 29 percent, “started something new&# last year. It’s unclear what that specifies, whether someone beginning a new job or editing a word on their summary section.

Super Bowl XLV: Packers and Steelers Battle it Out on Twitter

Adam Sherk

Who will win Super Bowl XLV, the Green Bay Packers or the Pittsburgh Steelers? Vegas gives the Packers a slight edge but most people think it could go either way. Last year after winning my Social Media Super Bowl the New Orleans Saints went on to win the actual game.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Enter the Dragon Age Legends Beta Key Giveaway

Idaconcpts

Great news, I’ve got a hold of 8 beta keys at a coffee shop here in Hawaii for Dragon Age Legends , a soon-to-be released Facebook game developed by EA and Bioware. Dragon Age: Legends is a social game for Facebook, in the spirit of Dragon Age: Journeys.

Personas Created to Attack and Smear

Spin Sucks

I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. The article, which has leaked information about a program from HBGary , describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. You know that gets me going! The story.

The ABCs of Social Media ROI

SocialFish

Came across this fabulous slide deck by Jordan Viator ( @jordanv ), Interactive Communications Manager at Convio. Thanks to James Stewart at the American Society of Military Comptrollers for the hat tip via an ASAE listserv.

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Authenticity: At The Core Of Smarter Social Networking

Waxing UnLyrical

Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What If a Country Tweeted

Ari Herzog

Tweet It is common for organizations of every size, shape, and industry to create and use Twitter accounts for customer service, human resources, and business development. What about countries? When U.S.

Blogger to WordPress – Why Make The Change?

Firebelly

Recently a lot of websites and blogs have made the transition from Google’s Blogger service to an independently-hosted WordPress installation. It can be a tricky process, because transferring isn’t easy when you have hundreds of posts published already.

5 Educational and Inspiring Social Media Diagrams

Mindjumpers

Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media.

Kenneth Cole Demonstrates How Not to Use Twitter

Spin Sucks

We interrupt your regularly scheduled #FollowFriday to bring you the Kenneth Cole Twitter fiasco. Typically I would wait until Monday to write about it, but it’s unfolding as I write this and it’s too important to wait.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.