August, 2010

Are You Creating Social Media Scorched Earth?

Dave Fleet

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren.

The 2010 Social Network Map | Mindjumpers

Mindjumpers

Mapa de Informática Social 2010 Esta imagen está compilada por Flowtown, con el asesoramiento de USA Today, Alexa,com, Compete.com, MSNBC.com, Wikipedia.com, About.com, Facebook.com, Twitter.com, TechCrunch.com, Lulake.com y the Wall

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

If you're doing social media for your business, there's nothing better than to do it right. Many companies partake in this “shiny toy syndrome” and do it all without a plan or strategy in place. Worse, many don't really understand what

How Social Media is changing brand communication paradigm

Atom Thought

I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi.

Brands 274

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Five Productivity Tools for PR Pros

Waxing UnLyrical

Tweet. A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC's monthly e-zine, CW Bulletin. You see, I've been there, done that. Silent Night. The night was silent

More Trending

Change, Change And More Change

Dave Fleet

The last few years have been wonderful for me, both personally and professionally. I’ve lived happily with my girlfriend, Caralin , for several years now, and I’ve enjoyed a rewarding career that has so far brought me more opportunities than I could have possibly hoped for.

Welcoming new colleagues and old ones in new jobs at Mindjumpers

Mindjumpers

Yesterday were the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions. First of all, we were all really glad to welcome, Anders, Marlene and Tuki on the first day of their

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing.

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New Tool Makes My Email Work Harder and Smarter

Almost Savvy

Remember the old days when we started using email for business communication and to send messages to multiple people simultaneously? Ok, so maybe I'm the only one who remembers when that was a big deal. It seems like eons ago

Tools 249

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Steps To A Professional Grade Blog On A Budget

Jason Yormark

While there are quite a few “free” options when it comes to starting a blog, sometimes you want a little more then what they can offer, especially if you are wanting to get serious about building a wordpress-icon professional grade blog

Blocking competitors on Twitter: total folly | Sherrilynne Starkie

Sherrilynne Starkie

Confidentiality And Agency Life

Dave Fleet

As you may know, I’ve recently begun a new job at a new agency ( Edelman , for the record). In doing so, I moved to an agency that represents competitors of past clients.

For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Tweet. One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. How can we do something that will create value through social media

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page.

Close Looping Your Social Media Marketing Campaign!

Atom Thought

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts.

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured?

ROI 232

Old Spice: Your man can still smell like your Grandpa | Sherrilynne.

Sherrilynne Starkie

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

When Agencies Can’t Be Transparent

Dave Fleet

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Is this the approach of all agencies? No, but it can be a starting point to figure out specific end goals.

For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Tweet. One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. How can we do something that will create value through social media

Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world.

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Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

As social media enthusiasts, we often forget that we live in a different type of world than everyone else. We might be more keen to open up to strangers and

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Not to Use Twitter for Business (FroYo Edition) | Almost Savvy

Almost Savvy

Almost Savvy, We are all learning, why not do it together

August 2010: Isle of Man's Twitter top ten | Sherrilynne Starkie

Sherrilynne Starkie

Personalities, Policies & Problems: Companies and Employees 2.0

Dave Fleet

The annual ritual is upon us – the submissions for next year’s South by Southwest (SXSW) are posted and the voting process has begun. Actually, it began a little while back but – you may have noticed the silence recently – I was away on vacation).

Facebook Places Explained

Mindjumpers

Tweet. Are you wondering what all the talk with Facebook Places is about? Here's an explanation by the people at Facebook. According to Facebook, Places is basically about knowing where you friends hang out

Ball Memorial Hospital's Facebook Nightmare

Firebelly

Recently, a transgendered person was allegedly mistreated and refused service by staff at Ball Memorial Hospital, a Clarian Health Partner, in Muncie, Indiana. The woman voiced her complaint on Facebook and on Ball Memorial Hospital's

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities.

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3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

Starting or maintaining a small local business is no easy task. This is especially the case when social_media-1 you offer a product or service that is provided by major players that are hard to compete solely on price with

Facebook Places: an exciting development | Sherrilynne Starkie

Sherrilynne Starkie