August, 2010

Are You Creating Social Media Scorched Earth?

Dave Fleet

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren.

The 2010 Social Network Map | Mindjumpers

Mindjumpers

Mapa de Informática Social 2010 Esta imagen está compilada por Flowtown, con el asesoramiento de USA Today, Alexa,com, Compete.com, MSNBC.com, Wikipedia.com, About.com, Facebook.com, Twitter.com, TechCrunch.com, Lulake.com y the Wall

Five Productivity Tools for PR Pros

Waxing UnLyrical

Tweet. A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC's monthly e-zine, CW Bulletin. You see, I've been there, done that. Silent Night. The night was silent

Gartner's 2010 Hype Cycle social software | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

New Tool Makes My Email Work Harder and Smarter

Almost Savvy

Remember the old days when we started using email for business communication and to send messages to multiple people simultaneously? Ok, so maybe I'm the only one who remembers when that was a big deal. It seems like eons ago

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More Trending

Change, Change And More Change

Dave Fleet

The last few years have been wonderful for me, both personally and professionally. I’ve lived happily with my girlfriend, Caralin , for several years now, and I’ve enjoyed a rewarding career that has so far brought me more opportunities than I could have possibly hoped for.

Welcoming new colleagues and old ones in new jobs at Mindjumpers

Mindjumpers

Yesterday were the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions. First of all, we were all really glad to welcome, Anders, Marlene and Tuki on the first day of their

Ball Memorial Hospital's Facebook Nightmare

Firebelly

Recently, a transgendered person was allegedly mistreated and refused service by staff at Ball Memorial Hospital, a Clarian Health Partner, in Muncie, Indiana. The woman voiced her complaint on Facebook and on Ball Memorial Hospital's

Blocking competitors on Twitter: total folly | Sherrilynne Starkie

Sherrilynne Starkie

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured?

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How Not to Use Twitter for Business (FroYo Edition) | Almost Savvy

Almost Savvy

Almost Savvy, We are all learning, why not do it together

Confidentiality And Agency Life

Dave Fleet

As you may know, I’ve recently begun a new job at a new agency ( Edelman , for the record). In doing so, I moved to an agency that represents competitors of past clients.

For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Tweet. One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. How can we do something that will create value through social media

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

Starting or maintaining a small local business is no easy task. This is especially the case when social_media-1 you offer a product or service that is provided by major players that are hard to compete solely on price with

Old Spice: Your man can still smell like your Grandpa | Sherrilynne.

Sherrilynne Starkie

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities.

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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

Highlights and Statistics of Social Media Usage by Brands. More Than 87% Will Increase Investment in the Next 12 Months.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

When Agencies Can’t Be Transparent

Dave Fleet

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Is this the approach of all agencies? No, but it can be a starting point to figure out specific end goals.

For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Tweet. One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. How can we do something that will create value through social media

3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

Starting or maintaining a small local business is no easy task. This is especially the case when you offer a product or service that is provided by major

August 2010: Isle of Man's Twitter top ten | Sherrilynne Starkie

Sherrilynne Starkie

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. And it’s become an imperative point of presence for businesses (or has it ?).

5 Reasons Why Social Media is so Explosive

Direct Marketing Observations

Given that we have been punked by the dry erase girl it has become apparent to me a few things about our new social transparent world and why marketers want to tap it. We love to share stories where good triumphs over evil. We love to talk and tell others about train wrecks for companies and people.

Personalities, Policies & Problems: Companies and Employees 2.0

Dave Fleet

The annual ritual is upon us – the submissions for next year’s South by Southwest (SXSW) are posted and the voting process has begun. Actually, it began a little while back but – you may have noticed the silence recently – I was away on vacation).

Facebook Places Explained

Mindjumpers

Tweet. Are you wondering what all the talk with Facebook Places is about? Here's an explanation by the people at Facebook. According to Facebook, Places is basically about knowing where you friends hang out

The Traditional Resume Is Dying

Jason Yormark

The sooner the better I say. There really is no reason to have to be dealing with word documents resumeIcon and pdfs anymore with the rise of Linked In (or even leading jobsites like Monster). Any HR department with any common sense

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Facebook Places: an exciting development | Sherrilynne Starkie

Sherrilynne Starkie

5 Helpful Facebook Places for Business Articles

Firebelly

1432 Facebook Places has been out just a little over a week now. Here are 5 articles to help you understand its relevancy to your business. How To Use Facebook Places For Your Business. Want to have your own business show up within

Is Twitter really working for you? 10 questions

Direct Marketing Observations

Have you ever thought about who sees your tweets? I often do. I was reading an article in The New York Times Sunday Magazine titled, “I Tweet, Therefore I am&# in which the author Peggy Orenstein ruminates. How much, was I shaping my Twitter feed, and how much was Twitter shaping me?