July, 2016

Rethink Your Website Redesign Process

SocialFish

This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something.

Leave measurement to your heart, not just metrics

Waxing UnLyrical

Guest Post by Emma Hawes. Measurement, in my opinion, is the most misunderstood element of public relations. The reason I chose public relations as a career is because it involves creating and implementing communication plans that facilitate change. However, any goal needs a purpose.

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests.

Tips for using Pokemon Go for your business!

Freelance Social Media

Check out a few tips for using Pokemon Go for your business ! Tips range from hosting a party with Lure Modules to offering discounts to the three different teams, Team Valor, Team Mystic, Team Instinct! ShareThis

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What’s a Facebook Barometer and Why Should I Use It?

agora pulse

Have you been on Facebook so long that you can’t see the forest for the trees when it comes to your page’s success? Let the Facebook Barometer by Agorapulse help you. In an instant, it can tell you what’s working — and what’s not — on your fan page.

More Trending

An Introduction to Peer-to-Peer Fundraising

SocialFish

This is the first of a series of posts by David Blyer, Founder & CEO, DonorCommunity. ———– Social media has revolutionized the way we raise money, stay engaged with our current donors, and cultivate new donors.

Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

Guest Post by Scott Kaminski. “If If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz.

Twitter Basics – How To Get Started On Twitter

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests.

Your Next Trade Show Checklist

The Realtime Report

Your Next Trade Show Checklist. In an age of digital inundation, where communication is a virtual matrix comprising social media posts and countless emails, the trade show is still an effective form of promotion — yet on a grand, hands-on scale.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Monitor Social Media Conversations Using Agorapulse

agora pulse

Did you know that Agorapulse allows you to monitor social media by capturing key conversations on Twitter, Instagram, and Facebook? If you’re ready to get serious about social media listening, check out what we can do for you. Monitoring on Twitter.

What Are Brand Ambassadors and Why Are They Important?

Meltwater

Over the past few years, methods of reaching the target audience have changed significantly. While… Read More.

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[Cool Infographic Friday] The Ultimate List of Blog Post Ideas

SocialFish

Thanks to Susan Cato for the find! photo credit ). Cool Infographic Friday Featured Implementation

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Steps for Making Sure Your New Blog Makes Money Faster

Socialmedia.biz

Post by Adi Englander. There are plenty of ways for bloggers to generate revenue, but writers can easily become discouraged when they don’t see an immediate ROI on their efforts.

How to Create and Post a 360-degree Photo on Facebook in the Next 60 Seconds

Ignite Social Media

We all have experienced the buzz and seen the pretty sweet 360 video posts that have been posted to Facebook. Although they are very cool and engaging – they can involve a large investment in time and dollars to create.

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A Pretty Awesome Way to Schedule Instagram Posts

agora pulse

Each month, more than 20,000 people search Google for a way to schedule Instagram posts. If you’re a social media manager, you might very well be one of those 20k searchers. Search no longer, my friend. We have a way to schedule posts to Instagram from your desktop or mobile device.

Proving Marketing ROI: The Metrics You Should Report

Meltwater

Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Build a Culture of Association Success

SocialFish

Just a little reminder that Jamie and I have been busy bees writing a whole yearly series on culture for AssociationSuccess.org ! Here’s a quick sampler from the last few months: February – Why Culture Matters. The Link Between Culture and Talent. Interview: Mark Anderson.

Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog.

15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+

The Social Media Hat

Social Media 15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+. If you've been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say "I need more followers!" It's not easy.

The Evolution of the Tasty Video

Ignite Social Media

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Twitter Moms: How to Relate without Looking Like an Imbecile

agora pulse

Moms are key decision makers when it comes to sales and in fact make 85% of the purchasing decisions within a household. Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market.

Destination Marketing: Opening Doors with Data

Meltwater

If this were the 1800s, a town official might tell a potential visitor that Galena,… Read More.

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Create the Right Goals for Your Website

SocialFish

This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts.

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[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%

Audiense

In Peru’s population of 30,000,000 people, there were only 1,250 voluntary blood donors. McCann Lima have just won both Gold and a Silver awards at Cannes Lions for their solution to the shortage.

Ignite Social Media Turns 9 Years Old

Ignite Social Media

July 2nd. It’s a day that we hold in high regard around these parts. What exactly happened on July 2nd? 1941 Joe DiMaggio breaks Willie Keeler’s 44 game hitting streak (45th of 56).

5 Ways Influencers Can Change Your Twitter Results

agora pulse

In a recent blog post by Twitter the writer shared the amazing statistic that “40% of Twitter users say they’ve made a purchase as a direct result of an influencer.”

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers.