July, 2016

Rethink Your Website Redesign Process

SocialFish

This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something.

Leave measurement to your heart, not just metrics

Waxing UnLyrical

Guest Post by Emma Hawes. Measurement, in my opinion, is the most misunderstood element of public relations. The reason I chose public relations as a career is because it involves creating and implementing communication plans that facilitate change. However, any goal needs a purpose.

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it.

What’s a Facebook Barometer and Why Should I Use It?

agora pulse

Have you been on Facebook so long that you can’t see the forest for the trees when it comes to your page’s success? Let the Facebook Barometer by Agorapulse help you. In an instant, it can tell you what’s working — and what’s not — on your fan page.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What Are Brand Ambassadors and Why Are They Important?

Meltwater

Over the past few years, methods of reaching the target audience have changed significantly. While… Read More.

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More Trending

An Introduction to Peer-to-Peer Fundraising

SocialFish

This is the first of a series of posts by David Blyer, Founder & CEO, DonorCommunity. ———– Social media has revolutionized the way we raise money, stay engaged with our current donors, and cultivate new donors.

Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

Guest Post by Scott Kaminski. “If If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz.

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests.

A Pretty Awesome Way to Schedule Instagram Posts

agora pulse

Each month, more than 20,000 people search Google for a way to schedule Instagram posts. If you’re a social media manager, you might very well be one of those 20k searchers. Search no longer, my friend. We have a way to schedule posts to Instagram from your desktop or mobile device.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Steps for Making Sure Your New Blog Makes Money Faster

Socialmedia.biz

Post by Adi Englander. There are plenty of ways for bloggers to generate revenue, but writers can easily become discouraged when they don’t see an immediate ROI on their efforts.

Proving Marketing ROI: The Metrics You Should Report

Meltwater

Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.

[Cool Infographic Friday] The Ultimate List of Blog Post Ideas

SocialFish

Thanks to Susan Cato for the find! photo credit ). Cool Infographic Friday Featured Implementation

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Future of Social Media Report with Jason Keath CEO of Social Fresh

Pam Moore

To be successful in business using social and digital marketing strategies and tactics, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within.

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How to Monitor Social Media Conversations Using Agorapulse

agora pulse

Did you know that Agorapulse allows you to monitor social media by capturing key conversations on Twitter, Instagram, and Facebook? If you’re ready to get serious about social media listening, check out what we can do for you. Monitoring on Twitter.

How to Create and Post a 360-degree Photo on Facebook in the Next 60 Seconds

Ignite Social Media

We all have experienced the buzz and seen the pretty sweet 360 video posts that have been posted to Facebook. Although they are very cool and engaging – they can involve a large investment in time and dollars to create.

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Destination Marketing: Opening Doors with Data

Meltwater

If this were the 1800s, a town official might tell a potential visitor that Galena,… Read More.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Build a Culture of Association Success

SocialFish

Just a little reminder that Jamie and I have been busy bees writing a whole yearly series on culture for AssociationSuccess.org ! Here’s a quick sampler from the last few months: February – Why Culture Matters. The Link Between Culture and Talent. Interview: Mark Anderson.

Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog.

Blogging for Business: 10 Foundational Requirements for Success

Pam Moore

It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change.

5 Ways Influencers Can Change Your Twitter Results

agora pulse

In a recent blog post by Twitter the writer shared the amazing statistic that “40% of Twitter users say they’ve made a purchase as a direct result of an influencer.”

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Evolution of the Tasty Video

Ignite Social Media

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video.

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15 Highly Engaging Pokemon Go Brand Posts

Unmetric

I'll be honest with you. I am still half expecting the Pokemon Go fever to die down even though I don’t think it will anytime soon. I mean, what is there not to like? Pokemon Go is taking us millennials back to a time when we used to watch it on T.V.

Create the Right Goals for Your Website

SocialFish

This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts.

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15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+

The Social Media Hat

Social Media 15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+. If you've been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say "I need more followers!" It's not easy.

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Should My Agency Use Social Media Automation?

agora pulse

“Should I use social media automation or can I simply post organically?” ” We have this conversation about once a month in our office with clients. Let me tell you, there are pros and cons for both, and ultimately we always end at the same point.

Ignite Social Media Turns 9 Years Old

Ignite Social Media

July 2nd. It’s a day that we hold in high regard around these parts. What exactly happened on July 2nd? 1941 Joe DiMaggio breaks Willie Keeler’s 44 game hitting streak (45th of 56).

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers.