April, 2015

Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. It’s been a driving force for my business, career and life. I connect with colleagues and associates from around the world.

YouTube Subscriber Strategies for Nonprofits

SocialFish

By Matthew Yeoman. ———— It doesn’t matter if you’re a for-profit globe spanning corporation, a humble non-profit, or a geek with a camera who wants to talk tech. All three will succeed or fail at video marketing based on their ability to get YouTube subscribers.

What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why HTTPS?

Saying It Social

Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? appeared first on.

More Trending

Measuring the impact of Facebook video content

Sherrilynne Starkie

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that. People respond differently to the videos that the see in their Facebook news feeds.

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Go Local with CSR

SocialFish

Ed.note: Give Local America is coming up on May 5. Will you sign up for this Thunderclap and donate a tweet, please? https://www.thunderclap.it/ projects/23782-get-ready-for- givelocal15 You will help us help 8000 nonprofits! ———-. Post by Lori Finch. ——-.

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The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention

SocMed Sean

Author’s Note: I’ve been noodling on this post for quite a while now. I guess I’m just a sucker for technological irony. Before we get started, I’m going to be up-front with the fact that this is a bit of a long post.

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Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

Guest Post by Dan Stelter. Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? No comments. No new traffic. No social media shares. No e-mail subscribers. And no phone calls!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Things You’re Doing In Your Relationship You Don’t Realize Are Destroying It

Jason Yormark

Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life.

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3 Reasons To Hire A Social Media Marketing Agency

Firebelly

Should your brand enlist the help of a social media marketing agency to help it achieve its social media marketing goals? I may be slightly biased, but here are three good reasons why you should. 1) Focus. Social media marketing is all we do.

How to Gain and Sustain Followers on Social Media

Saying It Social

How to gain followers for your business on social media platforms like Twitter, Facebook, Instagram, Google Plus, and Pinterest, and then continue to keep those followers. The post How to Gain and Sustain Followers on Social Media appeared first on.

What’s in Your Community Manager Job Description?

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Get your local content on – best practices!

Mindjumpers

As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. With Facebook, Twitter, Instagram and the like we are more connected than ever.

Improve an Entire Community through Fundraising

Waxing UnLyrical

Guest Post by Kari Kiel. Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. But does it work?

5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company.

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A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results

Firebelly

We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” ” This post provides the answer. That “box about our brand” is the Google Knowledge Panel.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

App Providing Shortcuts on iPhone Returns From Ban

The Social Media Incubator

Once banned by Apple back in September 2014, a popular app has made its return to the App Store. Launcher was banned by Apple last year for a violation of their design guidelines, due to the ability of the app to create a widget that leads to other applications and functions on the iPhone.

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DEMOCRACY 2.0: the Keep-It-Simple-Stupid alternative to Robert’s Rules.

SocialFish

Post By C.D. Madson. —————– DEMOCRACY 2.0 is a new ultra lightweight rules of order system for democratic meetings, tailored to fit the needs of small to medium-sized non-profits, and designed for practical use by ordinary people facing everyday realities.

ZDNet Buys Domain Name: Immediately Gets 2 Year Old Trusted Site Banned in Google

Bill Hartzer

ZDNet recently bought a new domain name from the domain name aftermarket (a domain name auction), and almost immediately got their trusted, authoritative, 2 year old website banned in Google.

Monday Roundup: #NovaCOM15

Waxing UnLyrical

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too).

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Important are Keywords in 2015?

Convince & Convert

With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions.

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It’s Time For A New Social Media Marketing Agency If…

Firebelly

It’s time for a new social media marketing agency if you get stuck with a inexperienced junior team. Select an experienced senior team to help with your efforts (unless, of course, you don’t value your time, budget and results).

Did your site survive Mobilegeddon 2015?

Saying It Social

5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? appeared first on.

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Best Proofreading Tools for Your Social Media Strategy

SocialFish

By Robert Morris. ————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy.

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Microsoft Announces Internet Explorer Replacement

The Social Media Incubator

Microsoft officially announced today at Build 2015 the new Windows 10 browser would be called Microsoft Edge. Microsoft Edge will be a clean, minimalistic browser with little to no icons or menus to slow page speed. It will also incorporate Microsoft’s voice assistant, Cortana.

Ashley Judd, Feminism, and Social Media

Waxing UnLyrical

On March 15th, actress and the world’s most famous University of Kentucky fan, Ashley Judd sent a (now deleted) tweet about her thoughts on a basketball game. It was not a kind tweet, sent in the heat of the moment. There are thousands of tweets like it sent by sports fans every day. In response to that tweet, Judd received many threats of physical and sexual assault. Her reaction?

Why Influencer Marketing is Creating Huge Returns for Businesses

Convince & Convert

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson.

Matt Cutts Comments on My April Fool’s Prank

Bill Hartzer

By now, you probably heard about the April Fool’s prank that I came up with this year–and with the help of Jeff and Amanda on our Globe Runner team, I think we pulled it off. So much so that we had trouble keeping the website up and running that weekend.