December, 2014

Content demand: how to cope

Sherrilynne Starkie

Do you struggle to keep up with the demand for quality content? You are not alone. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences. To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers?

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27 Things You Should Never Post on Facebook. #15 Will Amaze You!

Waxing UnLyrical

Remember how we collectively coined the word “ barfshiner ” a while back? Which reminds me, I still have to get it into the Urban Dictionary.)

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Use Whatever Friggin Words You Want!

Jason Yormark

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More Trending

Twitter is a favourite tool for bullies, stalkers and trolls

Sherrilynne Starkie

There are more than 500 million tweets every single day and not all of them are nice, positive or supportive. Yes, Twitter is a favourite tool for bullying, stalking and trolling. That’s why Twitter has announced that its improving the process to report nasty tweets and tweeters.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.

Firebelly begins work with Team USA

Firebelly

We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport.

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Social Sharing: What Makes It Tick?

Waxing UnLyrical

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Are You These 5 Things? Then You’re Hired.

Jason Yormark

Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process.

Case Study: The Local Stories Project

Mindjumpers

Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case .

Have we lost that loving feeling, Twitter?

Sherrilynne Starkie

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). But those who stuck with it soon started to understand the value of this unique social network.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Some will come true, and some will fall short. So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. Could Ello rise? Actually, it’s Ello.

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What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ?

[Cool Infographic Friday] How to Google

SocialFish

Betcha didn’t know you didn’t know how to Google, did you…! Cool Infographic Friday

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Webinar Software Comparison: 9 Popular Services Reviewed

Kikolani

One of my goals for 2015 is to incorporate webinars into my online marketing to promote some courses I have in the making. So I decided to research the different webinar software, services, and platforms that are available.

How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity SMM

Guest post by Scott Masson. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year.

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Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent.

Monday Roundup: Storytelling

Waxing UnLyrical

As the holidays approach, we’re reminded daily of the importance of storytelling. From dancing snowmen, to journeys of wise men, to tiny reindeer, the spirit of the season is enriched by stories. Just like Christmas, though, the spirit of storytelling is important for business all year round.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Get Engagement From Your Community

SocialFish

I know, I know. This is not quite what you expected when you clicked on this post title. But bear with me – watch this great (and short) TED Talk and tell me it’s not a great metaphor for how to get engagement from your online community.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. The Wall St.

5 Social Media Management Tools and Services You May Not Know About Yet (But Should)

Kikolani

If you follow my writing, you know that I love introducing people to new things. There’s nothing I enjoy more than getting comments from readers on how they had never heard of something, but can’t wait to try it.

Best Buy Mistakenly Exposes Their Exclusive Blogger List

Bill Hartzer

Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. In the email, they BCC’d everyone.

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Are Social Media Jobs About to Disappear

Convince & Convert

image from Bigstock.com.

Monday Roundup: Closing Out 2014

Waxing UnLyrical

It’s the end of the year, a time for reflection and a chance for a fresh start. So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right.

Five Cool Decks About Content Strategy

SocialFish

I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Acquia Slides from Simon Mainwaring.

You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.

Harp Interactive

Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting image or visual.

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