INDUSTRY INSIGHTS YOUR PEERS ARE READING
There are more than 500 million tweets every single day and not all of them are nice, positive or supportive. Yes, Twitter is a favourite tool for bullying, stalking and trolling. That’s why Twitter has announced that its improving the process to report nasty tweets and tweeters. MORE
First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. MORE
Remember how we collectively coined the word “ barfshiner ” a while back? Which reminds me, I still have to get it into the Urban Dictionary.) MORE
As the holidays approach, we’re reminded daily of the importance of storytelling. From dancing snowmen, to journeys of wise men, to tiny reindeer, the spirit of the season is enriched by stories. Just like Christmas, though, the spirit of storytelling is important for business all year round. MORE
Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting image or visual. MORE
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. MORE
It’s the end of the year, a time for reflection and a chance for a fresh start. So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. MORE
Do you struggle to keep up with the demand for quality content? You are not alone. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences. To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. MORE
We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. MORE
Betcha didn’t know you didn’t know how to Google, did you…! Cool Infographic Friday MORE
Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case . MORE
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. MORE
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? MORE
I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Acquia Slides from Simon Mainwaring. MORE
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. MORE
I know, I know. This is not quite what you expected when you clicked on this post title. But bear with me – watch this great (and short) TED Talk and tell me it’s not a great metaphor for how to get engagement from your online community. MORE
Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ? MORE
Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. MORE
Guest post by Scott Masson. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year. MORE
Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. In the email, they BCC’d everyone. MORE
At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Some will come true, and some will fall short. So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. Could Ello rise? Actually, it’s Ello. MORE
image from Bigstock.com. MORE
One of my goals for 2015 is to incorporate webinars into my online marketing to promote some courses I have in the making. So I decided to research the different webinar software, services, and platforms that are available. MORE
Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). But those who stuck with it soon started to understand the value of this unique social network. MORE
If you follow my writing, you know that I love introducing people to new things. There’s nothing I enjoy more than getting comments from readers on how they had never heard of something, but can’t wait to try it. MORE
At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. MORE
Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? MORE
I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! MORE
Sherrilynne Starkie
DECEMBER 31, 2014
Do you struggle to keep up with the demand for quality content? You are not alone. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences. To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group.
Webbiquity SMM
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
Adam Sherk
DECEMBER 9, 2014
Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers?
Waxing UnLyrical
DECEMBER 5, 2014
Remember how we collectively coined the word “ barfshiner ” a while back? Which reminds me, I still have to get it into the Urban Dictionary.)
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Sherrilynne Starkie
DECEMBER 28, 2014
There are more than 500 million tweets every single day and not all of them are nice, positive or supportive. Yes, Twitter is a favourite tool for bullying, stalking and trolling. That’s why Twitter has announced that its improving the process to report nasty tweets and tweeters.
Webbiquity SMM
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
Firebelly
DECEMBER 17, 2014
We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport.
Waxing UnLyrical
DECEMBER 19, 2014
At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jason Yormark
DECEMBER 11, 2014
Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process.
Mindjumpers
DECEMBER 17, 2014
Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case .
Sherrilynne Starkie
DECEMBER 20, 2014
Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). But those who stuck with it soon started to understand the value of this unique social network.
Webbiquity SMM
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.
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The Social Media Incubator
DECEMBER 22, 2014
At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Some will come true, and some will fall short. So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. Could Ello rise? Actually, it’s Ello.
Waxing UnLyrical
DECEMBER 12, 2014
Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ?
SocialFish
DECEMBER 12, 2014
Betcha didn’t know you didn’t know how to Google, did you…! Cool Infographic Friday
Janet Fouts
DECEMBER 30, 2014
I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best!
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Kikolani
DECEMBER 29, 2014
One of my goals for 2015 is to incorporate webinars into my online marketing to promote some courses I have in the making. So I decided to research the different webinar software, services, and platforms that are available.
Webbiquity SMM
DECEMBER 9, 2014
Guest post by Scott Masson. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year.
Convince & Convert
DECEMBER 8, 2014
First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent.
Waxing UnLyrical
DECEMBER 8, 2014
As the holidays approach, we’re reminded daily of the importance of storytelling. From dancing snowmen, to journeys of wise men, to tiny reindeer, the spirit of the season is enriched by stories. Just like Christmas, though, the spirit of storytelling is important for business all year round.
Advertisement
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SocialFish
DECEMBER 17, 2014
I know, I know. This is not quite what you expected when you clicked on this post title. But bear with me – watch this great (and short) TED Talk and tell me it’s not a great metaphor for how to get engagement from your online community.
Janet Fouts
DECEMBER 12, 2014
The news about Facebook lately has been pretty grim. The Wall St.
Kikolani
DECEMBER 1, 2014
If you follow my writing, you know that I love introducing people to new things. There’s nothing I enjoy more than getting comments from readers on how they had never heard of something, but can’t wait to try it.
Bill Hartzer
DECEMBER 19, 2014
Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. In the email, they BCC’d everyone.
Convince & Convert
DECEMBER 28, 2014
image from Bigstock.com.
Waxing UnLyrical
DECEMBER 22, 2014
It’s the end of the year, a time for reflection and a chance for a fresh start. So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right.
SocialFish
DECEMBER 16, 2014
I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Acquia Slides from Simon Mainwaring.
Harp Interactive
DECEMBER 16, 2014
Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting image or visual.
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