March, 2014

Marketing, community, support or all of the above?

Dave Fleet

Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job.

How to Add Call-to-Action Buttons to your Organic Page Posts

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: CTA buttons in posts , Facebook call to action buttons , Facebook Power Editor Page owners want more clicks and engagement from organic Facebook posts. Did you know Facebook recently added the ability for Page owners to add a call-to-action button to organic Facebook posts? Below you’ll find easy-to-follow steps that will show you how to add a Facebook Call to Action button to any of your organic Page [.] ( Read more. ).

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Four Ways Content Writers Can Change the World

Waxing UnLyrical

I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. Image: Hownote via Wikimedia Commons, CC 3.0. I thrive on it and would perhaps die without it.

2014: Everything Marketers Don’t Want You To Know

Firebelly

Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard. Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A Social Media Status Quo Pt.1-Japan

Mindjumpers

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way.

Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. Time with people you love, time to do the things you enjoy, just having extra time in general. One of the biggest satisfactions I have right now is when I drive to work.

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Remove Facebook Reviews in 4 Easy Steps

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor? Do you wish there was a way to delete or hide unwarranted reviews that influence your Page’s star rating?

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#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. The chat was kicked off with a question about the risks of social media monitoring in the workplace.

INTRODUCING: The WTF’s

Firebelly

Firebelly is starting a new video series that we’ll be airing in April: The WTF’s. That stands for: Whiteboard Tutorial Focused Learning Sessions. They’ll be released every Wednesday, Thursday, Friday or whenever we get around to it. If you have any questions you’d like answered in the upcoming WTF series, hit me up in the. Blog Video

Add Contacts Quickly with App of the Week

The Social Media Incubator

Don’t have time to sit down and enter contact information for all of those business cards you’ve been collecting? No problem. Our App of the Week allows you to take a picture and move on with your busy day. CardMunch by LinkedIn gives you the opportunity to add your new business contacts to your phone quickly. CardMunch lets its users take a picture of a business card they have collected.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Those voices collectively shape the brand.

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Essential Twitter Cheat Sheet for 2014

Harp Interactive

Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014. Feel free to download and share this document. If your Web browser is [.] ( Read more. ).

Monday Roundup: More or Less

Waxing UnLyrical

Everyone who had to turn their clocks forward yesterday, has your body clock adjusted? Nope, mine neither. Image: Gabriele Iuvara via Flickr, CC 2.0. Too much of a good thing (like Daylight Savings Time!) can be as bad as too little. This week’s roundup features seven posts from around the web where more or less is the focus. Make Your Blog A Winner By Cleaning Off The Kelp. Why: Always be on the lookout for how you can attract new readers and visitors.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook and Ferraris: An Interview With Emeric Ernoult, Agora Pulse

Firebelly

Emeric Ernoult was recently named one of the Top 40 digital strategists in the world by Online Marketing Institute. He’s the founder of Agora Pulse, a platform that manages Facebook pages by measuring apps, statistics, moderation, and qualifications. Words that I’d use to describe Emeric: serial entrepreneur, Facebook marketing fanatic, Ferrari driver, and French (very). Blog Facebook; Emeric Ernoult; Organic Social; Agora Pulse

Getty Images Makes Photos Free to Use

The Social Media Incubator

The largest provider of professional quality photos on the web will now offer its photos for free. If you have visited the Getty Images website before, you have noticed a watermark and prices that go along with any photo. That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example. Getty has incorporated an embed code for their images.

Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? The easy answer is that depends. It depends on what your goals are and how you plan to measure your success. It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. It depends on if you have a clear picture of who you want to reach and why.

What “Big” Social Media Means for Small Businesses

The Realtime Report

This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. And why not? Shattering the record for most retweets is nothing to scoff at.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

03/21/2014: Social Media Snapshot | Twitter’s Major Update Rumors, Evernote Updates Business Card Scanning Tool & More

Harp Interactive

Categories: Blog , Social Media Marketing , Twitter Tags: @-reply , evernote , hashtags , social media , Social Media Snapshot , Twitter , twitter videos Twitter’s Major Update Rumors, NBA Tries Out Instant Play Twitter Videos & Evernote Updates Business Card and Presentation Mode Scanning Tools Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

How Milaap’s #HopeProject Gives New Life to Former Devadasis

Waxing UnLyrical

There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients. And that’s really lovely. But even when you have really great clients in general, every so often one comes along that makes you look skywards, pinch yourself, and then do the Hokey Pokey while lip-syncing to “ Come on Eileen.” ” Weren’t able to picture it, were you?

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3 Steps To Powerful LinkedIn Page Optimization

Small Business Mavericks

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day. Some people say do it once a day. It doesn’t matter how often you do it, but you should do it often.

App of the Week Makes Conference Networking Easier

The Social Media Incubator

Are you attending a conference soon, or hosting one yourself? The Bizzabo app is great for event organizers and attendees and is used by more than 3,000 conferences worldwide. With Bizzabo , it is easier for attendees of events to find business and networking opportunities in real-time. So, what can the app do for you if you’re attending a conference? Access event information such as speakers, agendas, and other event resources. Interact with other attendees.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Update: New Layout for Business Pages

yMarketingMatters

Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. The update started rolling out last week and will gradually get to all Pages.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. The @Art140 account, unveiled yesterday at SXSW , is MoMA’s vehicle to “better understand how the public feels about art.” ” How will it work? MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling.

03/14/2014: Social Media Snapshot | New Looks for Facebook, Google, Instagram & More

Harp Interactive

Categories: Blog , Facebook , Google , Google Plus , How To , Instagram , Social Media Marketing Tags: Facebook , Google , Google Search , Instagram , social media , Social Media Snapshot A Makeover Frenzy: Facebook, Google+, Instagram Get New Looks Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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Monday Roundup: Being Personable

Waxing UnLyrical

Despite coming close to breaking my arm last week, I had an amazing time at xPotomac on Friday. If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Please? Image: Aidan Jones via Flickr, CC 2.0. Life is all about having the right attitude (even if you’re shivering through yet another polar vortex, bah humbug).

Meet Social Restaurant Co Co. Sala

Ari Herzog

Whenever I am asked to speak about digital marketing, I mention a chocolate lounge in Washington, D.C. called Co Co. Sala. I talk about how I visited the lounge five years ago to celebrate someone’s birthday, yelped about my experience, and received a private message from the co-owner. Co Co. Sala last graced my blog in October 2009 when I encouraged other restaurants to follow their social lead. I mention them again as a result of something that happened last week at Syracuse University.

What Is A Social Intranet And Is It Right For My Company?

SocMed Sean

Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on how social media capabilities and intranets can be combined to help businesses succeed!

Twitter Adds Tagging and Multiple Photo Sharing

The Social Media Incubator

Photo via Twitter Blog. Twitter has continued it’s growth and sharing features in today’s social media world. On March 26, Twitter announced they were rolling out two new features in order to make Twitter pictures more social. The new features of Twitter are photo tagging and the ability to include up to four photos in a Tweet. Tag your friends. Twitter now allows its users to tag up to 10 people in photos they post.

Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 230 million registered accounts. via VK. LinkedIn: 259 million active users.

Essential Twitter Cheat Sheet for 2014

Harp Interactive

Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014. Feel free to download and share this document. If your Web browser is [.] ( Read more. ).

Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Guest Post by Adrienne Erin . No matter how old you are, it should be clear by now that there are certain things that are “quintessentially Internet” – that is, they belong to the people who were raised on the Internet, in all of its omnipresent glory. Memes are one of those things. Image: Retis via Flickr, CC 2.0. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration.

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