March, 2014

Marketing, community, support or all of the above?

Dave Fleet

Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com.

Analytics: what matters to content marketers?

Sherrilynne Starkie

Bar graph (Photo credit: Wikipedia). Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it.

The Psychology of Sharing

SocialFish

How often do you find yourself sharing news with your followers on social media?

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

More Trending

Facebook Update: New Layout for Business Pages

yMarketingMatters

Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important.

Great journalism makes great business for The Atlantic

Sherrilynne Starkie

According to M. Scott Havens, the president of The Atlantic, the 156-year-old general-interest magazine, “Culture trumps strategy every day. When you have a great strategy but the wrong people, they won’t implement it.”.

[Cool Infographic Friday] Womens’ Equality Since 2000

SocialFish

Tip o the hat to Eric Boyle at ICF for this one. Check out the DHS program’s full report on Womens Equality from 2000-2012 – it’s good one.

What Is A Social Intranet And Is It Right For My Company?

SocMed Sean

Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.

Review 268

Cracking the Crowdfunding Code: Can You?

Waxing UnLyrical

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” ” While it does not draw on primary research, it does pull from reliable sources and positions the information well.

How to Add Call-to-Action Buttons to your Organic Page Posts

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: CTA buttons in posts , Facebook call to action buttons , Facebook Power Editor Page owners want more clicks and engagement from organic Facebook posts.

Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Your Brand Is Not A Logo

SocialFish

Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.

Brands 274

A Social Media Status Quo – Brazil

Mindjumpers

The following post is part of the Mindjumpers Network series.

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Yes, that’s right. On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Until then, you can edit existing products and services, but you will not be able to add new products and services.

#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Remove Facebook Reviews in 4 Easy Steps

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor?

Review 341

Facebook and Ferraris: An Interview With Emeric Ernoult, Agora Pulse

Firebelly

Emeric Ernoult was recently named one of the Top 40 digital strategists in the world by Online Marketing Institute. He’s the founder of Agora Pulse, a platform that manages Facebook pages by measuring apps, statistics, moderation, and qualifications.

Why They Don’t Follow You On Instagram

SocialFish

Guest post by Lesley Vos. —— There is no need to say that Instagram is one of the most popular social platforms today, and that is why many brands try to use it for promotion and interaction with their followers.

Tumblr – Why, How & Who?

Mindjumpers

Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Why are they so popular?

Tumblr 221

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury.

Travel 212

Monday Roundup: More or Less

Waxing UnLyrical

Everyone who had to turn their clocks forward yesterday, has your body clock adjusted? Nope, mine neither. Image: Gabriele Iuvara via Flickr, CC 2.0. Too much of a good thing (like Daylight Savings Time!) can be as bad as too little.

Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank

Webbiquity SMM

Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority. At first, it was just links. Then it was links from certain types of websites.

Google 205

Add Contacts Quickly with App of the Week

The Social Media Incubator

Don’t have time to sit down and enter contact information for all of those business cards you’ve been collecting? No problem. Our App of the Week allows you to take a picture and move on with your busy day.

Mobile 201

[Cool Infographic Friday] Cracking the Crowdfunding Code

SocialFish

A Social Media Status Quo Pt.1-Japan

Mindjumpers

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals.

Smartphones Surpass TV in Time Spent with Media

The Realtime Report

Daily Screen Use, Per Person – Millward Brown study. Maybe you knew it was coming, maybe you thought it never would. New data reveals that, for the first time, Americans are spending more time on mobile devices than watching TV.

Mobile 198

How Milaap’s #HopeProject Gives New Life to Former Devadasis

Waxing UnLyrical

There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients. And that’s really lovely.

Issues 221