March, 2014

Analytics: what matters to content marketers?

Sherrilynne Starkie

Bar graph (Photo credit: Wikipedia). Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it.

Marketing, community, support or all of the above?

Dave Fleet

Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com.

Four Ways Content Writers Can Change the World

Waxing UnLyrical

I have long been a proponent of the power of language.

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Update: New Layout for Business Pages

yMarketingMatters

Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important.

More Trending

Great journalism makes great business for The Atlantic

Sherrilynne Starkie

According to M. Scott Havens, the president of The Atlantic, the 156-year-old general-interest magazine, “Culture trumps strategy every day. When you have a great strategy but the wrong people, they won’t implement it.”.

How to Add Call-to-Action Buttons to your Organic Page Posts

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: CTA buttons in posts , Facebook call to action buttons , Facebook Power Editor Page owners want more clicks and engagement from organic Facebook posts.

Cracking the Crowdfunding Code: Can You?

Waxing UnLyrical

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” ” While it does not draw on primary research, it does pull from reliable sources and positions the information well.

Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A Social Media Status Quo – Brazil

Mindjumpers

The following post is part of the Mindjumpers Network series.

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Yes, that’s right. On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Until then, you can edit existing products and services, but you will not be able to add new products and services.

Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury.

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Remove Facebook Reviews in 4 Easy Steps

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media.

Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank

Webbiquity SMM

Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority. At first, it was just links. Then it was links from certain types of websites.

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Tumblr – Why, How & Who?

Mindjumpers

Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Why are they so popular?

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Add Contacts Quickly with App of the Week

The Social Media Incubator

Don’t have time to sit down and enter contact information for all of those business cards you’ve been collecting? No problem. Our App of the Week allows you to take a picture and move on with your busy day.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Psychology of Sharing

SocialFish

How often do you find yourself sharing news with your followers on social media?

Smartphones Surpass TV in Time Spent with Media

The Realtime Report

Daily Screen Use, Per Person – Millward Brown study. Maybe you knew it was coming, maybe you thought it never would. New data reveals that, for the first time, Americans are spending more time on mobile devices than watching TV.

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Monday Roundup: More or Less

Waxing UnLyrical

Everyone who had to turn their clocks forward yesterday, has your body clock adjusted? Nope, mine neither. Image: Gabriele Iuvara via Flickr, CC 2.0. Too much of a good thing (like Daylight Savings Time!) can be as bad as too little.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

A Social Media Status Quo Pt.1-Japan

Mindjumpers

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals.

Getty Images Makes Photos Free to Use

The Social Media Incubator

The largest provider of professional quality photos on the web will now offer its photos for free. If you have visited the Getty Images website before, you have noticed a watermark and prices that go along with any photo.

[Cool Infographic Friday] Womens’ Equality Since 2000

SocialFish

Tip o the hat to Eric Boyle at ICF for this one. Check out the DHS program’s full report on Womens Equality from 2000-2012 – it’s good one.

What “Big” Social Media Means for Small Businesses

The Realtime Report

This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. And why not? Shattering the record for most retweets is nothing to scoff at.

How Milaap’s #HopeProject Gives New Life to Former Devadasis

Waxing UnLyrical

There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients. And that’s really lovely.

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How to Identify Relevant Hashtags for Your Business

Convince & Convert

Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out.

Essential Twitter Cheat Sheet for 2014

Harp Interactive

Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014. Feel free to download and share this document. If your Web browser is [.] ( Read more. ).

App of the Week Makes Conference Networking Easier

The Social Media Incubator

Are you attending a conference soon, or hosting one yourself? The Bizzabo app is great for event organizers and attendees and is used by more than 3,000 conferences worldwide. With Bizzabo , it is easier for attendees of events to find business and networking opportunities in real-time.