March, 2014

Marketing, community, support or all of the above?

Dave Fleet

Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com.

Your Brand Is Not A Logo

SocialFish

Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.

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Four Ways Content Writers Can Change the World

Waxing UnLyrical

I have long been a proponent of the power of language.

Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Update: New Layout for Business Pages

yMarketingMatters

Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important.

What Is A Social Intranet And Is It Right For My Company?

SocMed Sean

Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia.

More Trending

Using Online Community to Increase Member Retention

SocialFish

A few weeks ago I was in Orlando at ASAE’s Great Ideas conference. I love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall).

#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media.

Facebook and Ferraris: An Interview With Emeric Ernoult, Agora Pulse

Firebelly

Emeric Ernoult was recently named one of the Top 40 digital strategists in the world by Online Marketing Institute. He’s the founder of Agora Pulse, a platform that manages Facebook pages by measuring apps, statistics, moderation, and qualifications.

A Social Media Status Quo Pt.1-Japan

Mindjumpers

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury.

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Remove Facebook Reviews in 4 Easy Steps

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor?

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[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

Guest post by Amanda Sides. —————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience.

Monday Roundup: More or Less

Waxing UnLyrical

Everyone who had to turn their clocks forward yesterday, has your body clock adjusted? Nope, mine neither. Image: Gabriele Iuvara via Flickr, CC 2.0. Too much of a good thing (like Daylight Savings Time!) can be as bad as too little.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Add Contacts Quickly with App of the Week

The Social Media Incubator

Don’t have time to sit down and enter contact information for all of those business cards you’ve been collecting? No problem. Our App of the Week allows you to take a picture and move on with your busy day.

Mobile 201

2014: Everything Marketers Don’t Want You To Know

Firebelly

Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard. Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

What “Big” Social Media Means for Small Businesses

The Realtime Report

This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. And why not? Shattering the record for most retweets is nothing to scoff at.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How sriracha helped an association go viral

SocialFish

A great case study from Associations Now , plus my favorite condiment!! What could be better? The American Chemical Society created a video about the science behind sriracha – which, at the time of writing, has 476,680 views on YouTube.

How Milaap’s #HopeProject Gives New Life to Former Devadasis

Waxing UnLyrical

There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients. And that’s really lovely.

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Getty Images Makes Photos Free to Use

The Social Media Incubator

The largest provider of professional quality photos on the web will now offer its photos for free. If you have visited the Getty Images website before, you have noticed a watermark and prices that go along with any photo.

Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? The easy answer is that depends. It depends on what your goals are and how you plan to measure your success.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Meet Social Restaurant Co Co. Sala

Ari Herzog

Whenever I am asked to speak about digital marketing, I mention a chocolate lounge in Washington, D.C. called Co Co. Sala. I talk about how I visited the lounge five years ago to celebrate someone’s birthday, yelped about my experience, and received a private message from the co-owner. Co Co.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. The @Art140 account, unveiled yesterday at SXSW , is MoMA’s vehicle to “better understand how the public feels about art.” ” How will it work?

Tapping into the Power of Millennials

SocialFish

The number of Millennials in the workplace is growing, and will continue to do so for at least another decade. Much of the growth, of course, will be in the form of entry-level workers–that’s where all generations start off.

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Monday Roundup: Being Personable

Waxing UnLyrical

Despite coming close to breaking my arm last week, I had an amazing time at xPotomac on Friday. If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Please? Image: Aidan Jones via Flickr, CC 2.0.

App of the Week Makes Conference Networking Easier

The Social Media Incubator

Are you attending a conference soon, or hosting one yourself? The Bizzabo app is great for event organizers and attendees and is used by more than 3,000 conferences worldwide. With Bizzabo , it is easier for attendees of events to find business and networking opportunities in real-time.

INTRODUCING: The WTF’s

Firebelly

Firebelly is starting a new video series that we’ll be airing in April: The WTF’s. That stands for: Whiteboard Tutorial Focused Learning Sessions. They’ll be released every Wednesday, Thursday, Friday or whenever we get around to it. If you have any questions you’d like answered in the upcoming WTF series, hit me up in the. Blog Video

10 Tips to Be Successful on LinkedIn

Ari Herzog

LinkedIn launched on May 5, 2003 (on my mother’s birthday) and currently has 277 million members — with two new people creating accounts every second. Here are updated LinkedIn statistics to impress your boss or your mom.

Twitter’s Average Ad Rates Drop 81% In Two Years

The Realtime Report

The cost of the average ad on Twitter is falling; data from Twitter’s annual report reveals a drop of 81% overall since Q1 2012 in average ad rates, and a drop of 18% in just the last three months of 2013 ( Quartz ). The data includes ads on both Twitter’s website and mobile apps.

Awesome Nonprofit Social Media Decks from #14NTC

SocialFish

So, #14NTC is over (apart from my first ever NTEN Board meeting , whoo hoo!) and as always my brain is buzzing with so much nonprofit awesome I don’t even know where to start. I thought I’d at least drop a few of the slide decks I spotted that caught my eye.

Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Guest Post by Adrienne Erin . No matter how old you are, it should be clear by now that there are certain things that are “quintessentially Internet” – that is, they belong to the people who were raised on the Internet, in all of its omnipresent glory. Memes are one of those things.

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