November, 2013

Five steps to viral video success

Sherrilynne Starkie

Want your video to go viral, but not sure how? Follow these five easy steps: 1. Make it entertaining. Make it informative. Make it funny. Make it useful. Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. YouTube introduces trends.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic.

Social Media Comic: The Technophobe

SocMed Sean

Anyone else run into technophobes in their digital lives? You know…the one who never wanted to be on “the Interweb” or thinks that “the YouTube” is just about cats on skateboards?

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

Posted in Innovation. In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Leverage Your Employees on LinkedIn

SocialFish

I recently came across what I think is a hugely valuable tool called PeopleLinx – and asked Steve Werner from PeopleLinx to tell you more. How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise?

More Trending

What is Rob Ford’s media strategy?

Sherrilynne Starkie

Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Even better…do so with your loving and supportive spouse by your side.

What Grandma Can Teach You About Social Media Marketing

yMarketingMatters

My grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect. She taught us how to embrace our unique personalities and talents, but to be polite, thoughtful, and considerate at the same time.

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Buyers were different, sales cycles were different, messaging was different, and media was different.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Get Results with Online Fundraising

SocialFish

A couple of weeks ago I spoke at the Indiana Library Federation Conference in Indianapolis. I was asked to to a 50-minute presentation on how libraries can get results with online fundraising (a huge task!).

Increase Your Morning Productivity by Starting the Night Before

Justin Levy

If you’re like me, how you start your day usually provides the foundation for how the rest of your day will go. Sure, things inevitably come up which can steer the day in a different direction.

The FT: content marketing lessons

Sherrilynne Starkie

Newspapers struggling to find an online model that pays the bills might find a little light at the end of the tunnel, if they look towards The Financial Times (The FT).

4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

It’s probably the most common problem faced by bloggers and social media users. What am I going to say? What can I post that is topical, interesting and valuable? The problem usually starts before you begin publishing content online.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

My Beautiful Broken Brain

Mindjumpers

A couple of months ago, while working on a project in London, I ran into a devastating and at the same time a truly remarkable and life confirming story: the story of Lotje and her beautiful broken brain, which is now turning into a documentary.

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.

Are you an iCitizen?

SocialFish

I just got this in my email from PureWow: We took eighth-grade government. We know that voting is our civic duty (and we would never miss an opportunity to get that sticker).

The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Let’s make LinkedIn endorsments smarter

Sherrilynne Starkie

It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. It makes me smile each time I receive a notification that someone I know and have worked with pays me the compliment of giving me an endorsement.

How to Use Facebook for your Business to Get Results

yMarketingMatters

As promised in my blog on Which Social Media Channels Should I Use For My Business? , I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26

The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media.

Public Relations And Social Media Q&A With IUPUI Professor Bruce Hetrick

Firebelly

One of the reasons I loved going to IUPUI was because we had relevant professors. And by relevant, I mean they had real life experience in their fields and provided us with actual examples that helped propel our learning.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Chicken and Egg Problem of Nonprofit Social Media Measurement

SocialFish

My new job is forcing me to confront my arithmophobia/dyscalculia (I’m not sure which it actually is–basically any kind of numbers or math freaks me out) as well as my loathing of Excel and I admit it’s almost pleasurable.

The Biggest Social Media Story of 2013

Direct Marketing Observations

Remember this? It’s one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013.

Corporate social responsibility all year round

Sherrilynne Starkie

The holidays are upon us; it’s a time of good will towards men, kindness and giving. Being a good corporate citizen and support of community causes comes to the fore at this time of year.

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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say? What can I post that is topical, interesting and valuable? Stoked with enthusiasm and lots of great ideas, they start blogging, posting and tweeting away.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness.

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Stop Making Yourself Feel Guilty After the Holidays

Justin Levy

Did you eat until you could barely move? Great job! Did you wake up feeling guilty this morning? It is important that you don’t make yourself feel guilty for enjoying the holidays with your family and friends.

Are you using social media for customer service?

SocialFish

This question came up recently in a meeting and while we’ve been talking about this opportunity for organizations for literally years at this point we’re still not seeing a lot of it in practice.

Do You Have FOMO Syndrome?

Firebelly

In a world full of acronyms, I have to admit even I can’t keep up. If you just figured out what YOLO means (You only live once) then here comes another acronym to confuse you with, FOMO.