May, 2013

Video: The Internet of You!

Sherrilynne Starkie

Finally, a video that reveals the power of social media and why it’s changing us all! Related posts: Betty White flogs insurance via YouTube. Measuring influence online. What the hell is social media? PLEASE LIKE MY FACEBOOK PAGE. Related articles. Netflix, YouTube account for nearly half of all Internet usage. YouTube Turns Eight As Platform Surpasses More Than 100 Hours Of Video Uploaded Per Minute. Headline YouTube Facebook Google Social Media Social network Twitter

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.

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How Brands Use Vine

Mindjumpers

The video app Vine is moving into a golden age. The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. It makes it shareable and accessible. Some huge brands are already using the new service, but what can you actually do with it? The biggest strength of Vine is its simplicity. With the phone in your hand, you can suddenly be a director.

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What’s Next for Tumblr?

Direct Marketing Observations

Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Let’s take a look at some of the more creative responses. . . . Tumblr users are passionate and are worried about what will happen to their platform. Is that passion enough to keep their pages safe from being “Yahoo’ed?” ” If the deal goes down, Tumblr as you and I once knew it, may be done. Though the spin is that Yahoo will not screw it up.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

My Switch From iPhone To Android: Part One

Jason Yormark

After a month or so of research, testing and gathering opinions, I finally made the switch from iPhone to Android. I ultimately landed on the Samsung Galaxy Note 2 even though my search initially had me thinking either the HTC One or the Samsung Galaxy S4. When I actually moved my search to in person, while I was impressed with these devices, I was intrigued by the additional screen real estate of the the Note 2.

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More Trending

Facebook news today

Sherrilynne Starkie

Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content. The social network has today agreed to add gender-based hate to its list of unacceptable content and has committed to ridding its site of it and is updating its guidelines to training moderators.

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No More Apologies

Waxing UnLyrical

A story has been making the rounds this week, and which I finally read a couple of days ago. It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” ” Image: maHidoodi via Flickr, CC 2.0. The back story. According to her post, Ms.

How To Create Relevant Content

Mindjumpers

In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. One of the most crucial things when creating content is to make it relevant to your users. Your audience needs to be able to connect your products and services to their own context, so why not help them out?

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. To give you a quick recap, things did not go well for the owners of the restaurant and for the second time since Ramsay has been doing the show, he walked away and essentially refused to help the restauranteurs out.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Interview with Chanelle Schneider, Millennial Specialist

Firebelly

With all the studying being done on Millennials, Firebelly decided to interview one of the top Millennial specialist, Chanelle Schneider. Chanelle is a freelance social media manager, the founder of #GenYChat , and currently works as the community director at My Rising Tide. What do you think makes Millennials different? The over 80 million of us were born with qualities that make some of us have a desire to transform our realities by travelling beyond traditional boundaries.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

Ottawa Zoomers Show. The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. That’s why last weekend’s Zoomer Show, Ottawa’s first ever, was such a big success. The show, Canada’s largest consumer and lifestyle expo for people 45 and up, took place at the Ernst and Young Centre. Taking part were more than 250 exhibitors across a range of categories including finance, health, travel and lifestyle.

Travel 245

Why Mediocre Writing Is All Jane Austen’s Fault

Waxing UnLyrical

We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. I doubt there is no doubt. Be warned, I’m going to sound like a curmudgeon. But I am sick and tired of blog posts that begin with, “There is no doubt…” or some variation thereof. You know the ones I’m talking about.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Growth in Numbers

Mindjumpers

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013. The number of monthly active users has more or less stagnated and has only grown 23%.

When content turns into an ad

Direct Marketing Observations

It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled. SEO/SEM

[Comic] Why Are We On Facebook?

SocMed Sean

Engaging in the social space isn’t easy…and it sure isn’t cheap. Anyone who tells you otherwise is either trying to sell you their “ social media expertise ” or hasn’t ever worked their way through a crisis situation where their customers are angry and rallying against them with a tirade of angry posts and comments. So, if it’s so challenging and costly to participate, a lot of executives are asking why they should bother?

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Real beauty sketches: cynical marketing ploy?

Sherrilynne Starkie

Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness. Dove ’s ‘Real Beauty Sketch’ video is a perfect example. As part of Dove’s ongoing “ Campaign for Real Beauty.” this Internet-only commercial shows a forensic sketch artist drawing women, as they describe how they look from behind a screen.

Public Relations: The Two Sides of Information Access

Waxing UnLyrical

Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access. The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events. And the media, for most part, did a commendable job of providing much-needed updates.

How to Manage Issues on Social Media

Mindjumpers

Everything is closer and goes faster in the world of social media. People on Greenland can respond to a thread written in Madagascar within seconds. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. If one yells, the reach is not only limited to local and random surroundings. An army can be assembled from the whole world, within seconds, ready to fight and destroy your brand.

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Is Your Website Pinterest Friendly?

Janet Fouts

Pinterest is huge , there’s no denying it , and it’s a great traffic driver to your website whether for products or information. I recently went on a surfing binge building a series of Pinterest boards for a client. These weren’t just pins from their website. Noooo. We recommend that a small percentage of the pins on a board be about you, they should be about the topic and bring together a useful, insightful or just plain beautiful perspective on the topic at hand.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives

Kikolani

It’s been almost three years since I first wrote about popup opt-in forms on Kikolani. Back then, I was definitely not a fan. The times have changed though. Popup opt-in forms are no longer just for internet marketers and the make money online niche. They are everywhere, from new blogs to some of the most respected blogs in the industry.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Posted in Commerce eCommerce Strategy. When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.

One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa.

Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about. Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. The Chicken and the Egg Social Media Conundrum.

The Social Newsroom: Pieces of the Puzzle

Mindjumpers

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy.

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It is Still Possible to Spam the Google Search Results

Bill Hartzer

Breaking News : It is still possible to game the Google search results, even for commercial keyword phrases. In fact, you can even put up low-quality, low-content, spam web pages and get them to rank well in Google. Not only that, it is still possible, even when the Google Penguin and Google Panda have been in full force, to rank well with that low quality spam content and redirect visitors using a javascript redirect to another website. Can you tell that I’m disturbed by this? Well, I am.

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7 Things Content Marketers Can Learn From Fiction Writers

Convince & Convert

Image via BigStockPhoto.com. Content marketing is storytelling, so it’s not all that bizarre to think that fiction writers might actually have some advice for us. Can we borrow narrative devices and writing tips from fiction? I certainly believe we can. These seven skills, devices, and tactics come straight from the art of fiction, but they’re remarkable tools for any writer that hopes to draw attention and engagement. The Art of Suspense. Marketers are data driven.

The New Rules of Lead Generation Book Review

Cody Ward

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. The best marketing today doesn’t rely on loose metrics like frequency, reach, impressions, or branding.

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