May, 2013

Video: The Internet of You!

Sherrilynne Starkie

Finally, a video that reveals the power of social media and why it’s changing us all! Related posts: Betty White flogs insurance via YouTube. Measuring influence online. What the hell is social media? PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time.

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[Comic] Why Are We On Facebook?

SocMed Sean

Engaging in the social space isn’t easy…and it sure isn’t cheap.

How Brands Use Vine

Mindjumpers

The video app Vine is moving into a golden age. The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. It makes it shareable and accessible.

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What’s Next for Tumblr?

Direct Marketing Observations

Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Let’s take a look at some of the more creative responses. . . . Tumblr users are passionate and are worried about what will happen to their platform.

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My Switch From iPhone To Android: Part One

Jason Yormark

After a month or so of research, testing and gathering opinions, I finally made the switch from iPhone to Android. I ultimately landed on the Samsung Galaxy Note 2 even though my search initially had me thinking either the HTC One or the Samsung Galaxy S4.

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Facebook news today

Sherrilynne Starkie

Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content.

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More Trending

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities.

How To Create Relevant Content

Mindjumpers

In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement.

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network.

Interview with Chanelle Schneider, Millennial Specialist

Firebelly

With all the studying being done on Millennials, Firebelly decided to interview one of the top Millennial specialist, Chanelle Schneider. Chanelle is a freelance social media manager, the founder of #GenYChat , and currently works as the community director at My Rising Tide.

One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa.

Why Mediocre Writing Is All Jane Austen’s Fault

Waxing UnLyrical

We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. I doubt there is no doubt. Be warned, I’m going to sound like a curmudgeon. But I am sick and tired of blog posts that begin with, “There is no doubt…” or some variation thereof.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.

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Facebook Growth in Numbers

Mindjumpers

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013.

Is Your Website Pinterest Friendly?

Janet Fouts

Pinterest is huge , there’s no denying it , and it’s a great traffic driver to your website whether for products or information. I recently went on a surfing binge building a series of Pinterest boards for a client. These weren’t just pins from their website. Noooo.

Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives

Kikolani

It’s been almost three years since I first wrote about popup opt-in forms on Kikolani. Back then, I was definitely not a fan. The times have changed though. Popup opt-in forms are no longer just for internet marketers and the make money online niche.

Targeting Ottawa’s boomers

Sherrilynne Starkie

Ottawa Zoomers Show. The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. That’s why last weekend’s Zoomer Show, Ottawa’s first ever, was such a big success.

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Public Relations: The Two Sides of Information Access

Waxing UnLyrical

Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter.

How to Manage Issues on Social Media

Mindjumpers

Everything is closer and goes faster in the world of social media. People on Greenland can respond to a thread written in Madagascar within seconds. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities.

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It is Still Possible to Spam the Google Search Results

Bill Hartzer

Breaking News : It is still possible to game the Google search results, even for commercial keyword phrases. In fact, you can even put up low-quality, low-content, spam web pages and get them to rank well in Google.

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7 Things Content Marketers Can Learn From Fiction Writers

Convince & Convert

Image via BigStockPhoto.com. Content marketing is storytelling, so it’s not all that bizarre to think that fiction writers might actually have some advice for us. Can we borrow narrative devices and writing tips from fiction? I certainly believe we can.

Real beauty sketches: cynical marketing ploy?

Sherrilynne Starkie

Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness. Dove ’s ‘Real Beauty Sketch’ video is a perfect example. As part of Dove’s ongoing “ Campaign for Real Beauty.”

We Make Our Own Fairy Dust

Waxing UnLyrical

The one thing that I’ve realized is that in business and life, there is no such thing as fairy dust. Scratch that. There is; but we make it ourselves. Image: Alexandria LaNier via Flickr, CC 2.0. Worms.

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Posted in Commerce eCommerce Strategy. When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.

The Social Newsroom: Pieces of the Puzzle

Mindjumpers

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing.

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The New Rules of Lead Generation Book Review

Cody Ward

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working.

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When content turns into an ad

Direct Marketing Observations

It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled. SEO/SEM

Sitting in a tin can: Chris Hadfield returns

Sherrilynne Starkie

This week we saw the return from space of Astronaut Chris Hadfield who is now arguably one of the most famous Canadians the world has ever known, thanks to Twitter. He’s the commander of the international space station and has been in orbit since last fall.

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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

Last week I had to take my MacBook Pro in to the Apple store. The screen’s been going blank at random intervals, and since it’s still under the protection plan, I decided to listen to my friends and get the pros to look at it.

Stop Wasting Money: How to Get the Most Out of Your Blogging Education

Kikolani

Over the last couple of years, I have consumed a lot of educational materials – free downloads, ebooks, paid courses, webinars, etc. Chances are, you have too.

Resonate – New Sound Tool to Spark Your Creativity at Work!

Mindjumpers

The page is blank. Just as your mind. The only thing that concerns you is how you will make your deadline. What do you do? You could turn the radio on and hope to hear an inspirational song, or you could log on to Resonate and listen to music that inspires people in the same business as you.

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Google to Start Showing Company Logos in Search Results?

Bill Hartzer

Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship.

14 Steps to Hosting a Successful Webinar

Convince & Convert

Image via BigStockPhoto.com. Following is a step-by-step list of how to host a memorable, interesting, and useful webinar.

May 12: this week in social media

Sherrilynne Starkie

Here’s my pick of the week’s top social media news. Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy. . May 11: this week in social media. Listly by Sherrilynne Starkie. May 11: this week in social media. Top stories from social media world for this week! 1 Views. crowd rank. curated. alpha. newest. queue. LinkedIn Turns 10.

Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think.