June, 2012

Embarrassing updates in social media

Sherrilynne Starkie

Nicked from Marketing Pilgrim. Ever update your Facebook with a silly remark and then regret it? It happens all the time. Now, there’s a new website that collates people’s embarrassing updates, categorizes them and publishes them for all world to see (again).

Six essential shifts in social media strategy

Dave Fleet

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough.

Opting-Out Of Facebook Sponsored Stories May Be On The Way

SocMed Sean

In 2011, Facebook announced a new advertising program called “Sponsored Stories” that basically told your friends what you were doing in the form of an add. For instance, if I posted “Grabbing my third cup of coffee from Starbucks today. Watch out co-workers!”

5 Useful Facebook Updates To Notice

Mindjumpers

Tweet As we already know, Facebook is constantly testing new features and optimising how the platform works, both for personal profiles, but also for company pages and Facebook’s marketing opportunities.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy.

More Trending

Branding You: using social media to find a job

Sherrilynne Starkie

The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. The event was designed to help students make the transition to PR professional and support them in their search for a full-time job.

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22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day.

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Weak Passwords Can Jeopardize Your Personal And Professional Security [Infographic]

SocMed Sean

Are your passwords strong? Better yet…are they weak? Do you know the difference? I know, I know…passwords are a pain. They’re hard to remember, sites keep making you change them and don’t even get me started on the process you have to go through to reset them.

Which Social Network Has The Highest User Activity? [infographic]

Mindjumpers

Tweet Are you considering which social networking site to spend your time and money on?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. I’m not saying I don’t have views on the universe, spirituality, whatever …. I just don’t believe in ghosts.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity SMM

Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.

Award win for TFC and OREA

Sherrilynne Starkie

The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences.

Social Media for Business in 2012 [Infographic]

Direct Marketing Observations

Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker. social media Social Media marketing

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Thou Shalt Not Auto-Direct Message On Twitter

SocMed Sean

Use Instagram to Create Visual Engagement

Mindjumpers

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide.

The Intern and the Executive Coach, Part I: Clueless

Waxing UnLyrical

This is a true story. I received this email about a month ago.

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8 Sure-Fire Ways to Get Unfriended on Facebook

Almost Savvy

Ah, our Facebook friends. Some we can’t live without and, well, then there are those other ones. It is the latter group that I’m focusing on today. We all know people like this, right?The

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Can Social Business Reshape the Organization?

SocialFish

This is a great slide deck by Rawn Shah, social business strategist at IBM, one of the most social organizations we know of – from his presentation at the Social Business Forum in Milan last week. Read this pensive post by John Stepper for more on that event).

The all new Foursquare

Sherrilynne Starkie

Foursquare has been around for a few years and has always been a bit of location-based fun. Users ‘checked in’ at places they had visited to compete with friends for points and, very occasionally, get free products and services. The social network boasts a community of 20 million users, but never really seemed to go mainstream. But that’s set to change with yesterday’s relaunch of the ‘All new Foursquare ‘ Image via CrunchBase.

The One Tip That Took My Blog To New Levels. Stop Caring.

SocMed Sean

I’ve been blogging for about 5 years now and as I look back over those years, I’m amazed at how much I have learned.

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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes!

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Blogging Upstream

Waxing UnLyrical

Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream. I have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges.

It’s Not Your Facebook Page, It’s You (That’s The Problem)

Firebelly

I hear it a lot. “We had/have a Facebook page, but it didn’t/doesn’t do anything.” ” If you’re thinking this right now about your brand’s Facebook page, forgive me for being the bearer of bad news, but your Facebook page is not going to do anything.

Embracing Failure Does Not Mean Embracing Mistakes

SocialFish

Jamie wrote a piece referencing one of the great (and unexpected) takeaways from our Blogworld New York session on Humanize. In the book, we cite NTEN as one of our shining examples of a truly human organization.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

Foursquare Evolves From Gamification To Recommendation – But Why?

SocMed Sean

Of all the location-based social networks out there, Foursquare certainly has been the one to outlast the competition. Notice how I chose my words carefully.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen.

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

Finally! I have a new car! It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision).

22 Simple Tips to Build Your Email List Organically

yMarketingMatters

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day.

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