June, 2012

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more.

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8 strategies for Pinterest for business

Janet Fouts

Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. It’s not about you.

Trending Sources

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity SMM

Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.

The One Tip That Took My Blog To New Levels. Stop Caring.

SocMed Sean

I’ve been blogging for about 5 years now and as I look back over those years, I’m amazed at how much I have learned.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina

Unspoken

Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand.

How to Name an Image for SEO Purposes

Idaconcpts

When optimizing your site for SEO purposes there are several considerations to take into account. One that is often overlooked is the importance of optimizing the naming conventions of your site’s images. Here is a guide how to achieve this. Folder Structure for Images.

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Thou Shalt Not Auto-Direct Message On Twitter

SocMed Sean

Using Social Media to Make People Feel Special

Waxing UnLyrical

A social media lesson from hibachi. The other evening, my husband and I tried a new Japanese restaurant that’s opened in our ‘hood. It bills itself as “hibachi steakhouse and sushi.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

It’s Not Your Facebook Page, It’s You (That’s The Problem)

Firebelly

I hear it a lot. “We had/have a Facebook page, but it didn’t/doesn’t do anything.” ” If you’re thinking this right now about your brand’s Facebook page, forgive me for being the bearer of bad news, but your Facebook page is not going to do anything.

Open Rates Are Not As Telling As You Think

Puzzle Marketer

It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? It’s not 100% reliable, to say the least.

12 Ways to Improve Focus

Justin Levy

We’re all incredibly busy these days trying to balance an endless list of demands on our time. Every day it seems as though we’re saying “yes” to another personal or professional project while jotting down another idea that we hope to pursue someday.

Which Social Network Has The Highest User Activity? [infographic]

Mindjumpers

Tweet Are you considering which social networking site to spend your time and money on?

A World Gone Social

Learn how companies must adapt to survive.

Weak Passwords Can Jeopardize Your Personal And Professional Security [Infographic]

SocMed Sean

Are your passwords strong? Better yet…are they weak? Do you know the difference? I know, I know…passwords are a pain. They’re hard to remember, sites keep making you change them and don’t even get me started on the process you have to go through to reset them.

Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. I’m not saying I don’t have views on the universe, spirituality, whatever …. I just don’t believe in ghosts.

Using Instagram for Marketing

Pamorama

Instagram is a free iOS and Android photo sharing app launched in October 2010. It allows users to take a photo, apply a digital filter to it, and then share it on a variety of social networking services, including Instagram’s own. Instagram’s distinctive feature is its photo filter, a digital layer that gives snapshots the appearance of [.]. Advertising Branding Instagram Marketing Social Media Social media marketing

5 Facebook Posts That Need To Stop

Jason Yormark

I interrupt my regularly scheduled programming, to bring you this message in hopes that I can assist in cleaning up our Facebook feeds from unnecessary and often over done posts. Yes, we all choose our Facebook friends and thus are responsible for what we see, but I can’t help but point out a few things that…let’s be honest, deep down we all want to see less of right?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Influence People in Online Communities

SocialFish

Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry.

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes!

Mythbuster: Tweets Are NOT Going From 140 To 280

SocMed Sean

People. PLEASE READ THE WHOLE ARTICLE before you tweet! Be sure that you understand what information you’re sharing. It’s important.

The Intern and the Executive Coach, Part I: Clueless

Waxing UnLyrical

This is a true story. I received this email about a month ago.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The 6 Types Of Social Media Users

Pamorama

At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior. Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare knows where you are, but [.]. Social Media

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How Twitter Gentrified a City Intersection

Ari Herzog

The above photograph was uploaded to a Google Maps server in June 2009. The below photograph was taken last month and shows the same parking lot but instead of different advertisers on the billboard and mural, Molson M blends digital art with traditional advertising.

22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day.

Tips 86

Use Instagram to Create Visual Engagement

Mindjumpers

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Opting-Out Of Facebook Sponsored Stories May Be On The Way

SocMed Sean

In 2011, Facebook announced a new advertising program called “Sponsored Stories” that basically told your friends what you were doing in the form of an add. For instance, if I posted “Grabbing my third cup of coffee from Starbucks today. Watch out co-workers!”

On Thought Leadership in Public Relations

Waxing UnLyrical

Guest post by Craig Pearce. Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

Posted in Advertising ROI Strategy. This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. As a result, the professional world is abuzz with discussion of this new form of communication and interaction, concentrating on its positive, even revolutionary aspects.

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5 SEO Tactics That Will Always Work

Small Business Mavericks

If you’re looking for evergreen SEO tactics – those methods of optimizing your website that worked ten years ago, work now, and will continue to work long after most people have forgotten when they started, – then I have some good news for you. Here are 5 ways you can SEO your website that will always work. Page Title – Let’s face it, web pages will always need a page title.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.