Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. In this post we’ll take a look at some of the apparent benefits and risks of this new feature for businesses. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts.

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Harp Interactive

MARCH 31, 2011

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. A LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all wh

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Company LinkedIn How To Engagement 341

Almost Savvy

MARCH 24, 2011

If you grew up with a mother anything like mine, many of your childhood memories include being shushed and reminded to use your inside voice. We had three voices, but the one we heard the most about was our inside voice. Heaven forbid we might say something too loudly and the neighbors would hear! Little did I know these voices would come in handy when thinking about Twitter.

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SocialFish

MARCH 4, 2011

This is a guest post by Wendy Harman, Director of Social Media for the American Red Cross. We’ve all heard the story of the unfortunate (though hilarious) tweet sent out through the Red Cross’ main Twitter account – here’s a nice recap by Shannon Otto you’ve probably seen - and how they made lemonade from lemons (so to speak).

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Waxing UnLyrical

MARCH 14, 2011

Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Twitter, which was founded in 2006, didn’t exist when I left.

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Mindjumpers

MARCH 7, 2011

Tweet Memolane – “Your Time Machine for the Web” – is a new social media tool, which captures your entire online life in one timeline, so you can easily travel back in time and relive great memories. Whether you’d like to rediscover your holiday of a lifetime, relive a great party, see when you participated in a festival or checked in at some place, Memolane is the way to save all these memories.

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Harp Interactive

MARCH 31, 2011

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. A LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all wh

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Company LinkedIn How To Engagement 332

Firebelly

MARCH 29, 2011

Today’s YouTube Tuesday video shows a clever use of QR codes. The World Park campaign turned New York City’s Central Park into an interactive board game. You have to see it for yourself. [Video URL: [link] ].

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SocialFish

MARCH 2, 2011

If you’re working on your social media budget for 2011, and looking for information on social media consulting fees, Mack Collier has a good updated list of what social media consultants charge for various services. For example: - Comprehensive Social Media Strategy Creation, assuming limited outsourcing of content creation and/or ongoing training – $3,000-$15,000 a month for 4-12 months.

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Saying It Social

MARCH 30, 2011

If you’ve ever heard me talk about social media do’s and don’ts, particularly the don’ts, you’ll know my number one piece of advice is not to set up your business on the Facebook Personal Profile platform. The most important reason to avoid doing this is quite simply because it is against Facebook’s Terms of Service and you risk having your Profile completely shut down without being able to save any of your information or let your “Friends&# know what

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Facebook How To Engineering Privacy 257

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Mindjumpers

MARCH 24, 2011

Tweet Getting started with a social media initiative does not necessarily require a lot. Yet there are some vital considerations to go through before getting on board. I found this neat infographic, which I think covers some crucial elements. It is often my impression that someone within communications or marketing inside an organisation set up for instance a Facebook page without having thought through a plan for content and maintenance.

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Dave Fleet

MARCH 22, 2011

A few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences. At the time, while reviewing the business implications of the new Facebook plugin , I wrote: “There’s lots of potential for confusion, and controversy, when people realize their comments don’t just reside within the protective, search-resistant walls of Facebook.

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Socialized

MARCH 19, 2011

On Wednesday, I had my first experience with a foursquare stalker when a stranger called me at the Great Bear Cafe in Los Gatos, California after I did a 4sq check-in. I considered the whole thing harmless if not a little strange. Today, it happened again when I checked into a.

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Almost Savvy

MARCH 16, 2011

It had been nagging me for months, though I couldn’t put my finger on exactly what it was. Things with my work have been going well and keeping me busy, but something didn’t feel quite right. I know a lot of people, more than I’ve ever known at any other time in my life. I spend much of my day connecting with them in one way or another.

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Social Media

Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say.

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Social Media Airlines Sentiment Conference 244

Waxing UnLyrical

MARCH 18, 2011

Guest post by Brian Meeks. The universe is a rapidly expanding place. The great science minds of the world will continue to unravel its mysteries. They won’t be Americans. The fourth-graders in the United States ranked just behind Lithuania and in eleventh place overall in Sciences. I suspect the Lithuanians also dominated in the areas of art and possibly English.

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Virtual World Skills Twitter Types 243

Mindjumpers

MARCH 25, 2011

Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. Latest with Places to match location-based services like Foursquare and Gowalla. And now Facebook has launched Questions after Quora has been buzzing for a while.

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Dave Fleet

MARCH 17, 2011

I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. Networking Mecca. SXSW really is one of the key networking opportunities for people in the social space, and as attendee numbers continue to rise (more on that shortly, the opportunities are

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Content Conference Flipboard Meeting 323

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Firebelly

MARCH 3, 2011

I’ve been in a couple of meetings lately where the people are overly focused on increasing the size of their Facebook Page communities (or what they think are communities). Let’s think about this. They want more people, but what does more people or more specifically more “Likes&# mean? Here are some realities: 1. It’s easy to click a Like button.

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Facebook Communities Meeting Company 237

Techipedia: Tamar Weinberg

MARCH 1, 2011

This is a guest post by Danny Wong. When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. Businesses could now show some personality rather than hiding behind a computer and a fixed script.

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Social Media Crowdsourcing Survey Communities 234

Buzz Marketing for Technology

MARCH 16, 2011

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right? The search process has become broken because the data landscape has become more fragmented and complex.

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Paid Search Social Media How To Sports 232

Waxing UnLyrical

MARCH 10, 2011

Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Yet how much do we really know about the people behind the avatars? I was thinking about this yesterday, when I realized that someone whose path crosses mine quite often, has “another life&# I knew absolutely nothing about.

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Social Networking Flickr Avatar Communities 239

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Social Media

Mindjumpers

MARCH 11, 2011

Tweet Some of you are probably thinking that your brand is lacking impact in social media? Maybe you feel that you invest a lot of time and effort in your Facebook page, but not much is happening? And what can be done to change it? Well, if you don’t think that you yet have gained the brand impact in social media that you reached for, there are some steps to go through to reconsider the process.

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Social Media Tips How To Engagement 267

SocialFish

MARCH 22, 2011

…and the winning videos are so great I just have to repost them. If you didn’t have a chance to before, check out the other 12 finalists. Next year, I hope you apply!! Best Thrifty Organization Video: The Watershed Management Group. What do they do? &# We offer an adaptive, collaborative approach to developing sustainable solutions wherever we may work.

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Video Energy Resources Collaboration 225

Direct Marketing Observations

MARCH 3, 2011

Watch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalous or malicious or of someone getting hurt. It’s simply about the many uses of glass. Something to ponder the next time your company wants to create a video.

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Socialized

MARCH 16, 2011

Foursquare brought me closer to death today. Around 8:15 a.m. I checked in at the Apple Store in Los Gatos, California, and then walked a few doors down and checked in at Great Bear Cafe, where I ordered a mocha. From across the cafe I heard "Is there a Joel Postman.

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Foursquare Apple 216

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Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom.

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Waxing UnLyrical

MARCH 21, 2011

Guest post by Erica Holt. How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. She points out, “If you’re you online, you’ll be you offline.&#. I tend to agree with this assertion, but her post definitely got me wondering about online identity from a cyberpsychology perspective.

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Authentication Social Networking Flickr Examples 229

Mindjumpers

MARCH 24, 2011

Tweet Getting started with a social media initiative does not necessarily require a lot. Yet there are some vital considerations to go through before getting on board. I found this neat infographic, which I think covers some crucial elements. It is often my impression that someone within communications or marketing inside an organisation set up for instance a Facebook page without having thought through a plan for content and maintenance.

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Social Media Reputation Content Company 265

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose.

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Communities Collaboration Statistics Lurker 221

Jason Yormark

MARCH 2, 2011

I’ve found myself breaking free of hard drives and flash drives as more and more cloud based storage and software options have become available. For those not in the know, cloud software/services basically refers to storing or working in online environments where your data is stored “in the cloud” and not on your machine or external hard drives. Many old schoolers still scoff at the security implications, of not having your data stored locally, but the fact is with the growth of this industry an

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