January, 2016

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5

5 Tips to Incorporate Design Elements Into Your Marketing Strategy

Waxing UnLyrical

Guest Post by Sara Theisen. Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Here are five main contributors to launching a successful project: 1. Identity/Branding.

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26 Disruptive & Technology Trends

SocialFish

From Brian Solis. Oh and check out slide 27-28. 26 Disruptive & Technology Trends 2016 – 2018 from Brian Solis. ——— ( photo credit ). Featured Social, In Theory Industry Insider

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Using Social Media To Promote Your Products & Services

Firebelly

Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. You can watch his interview in its entirety below. Video URL: https://youtu.be/vpff-9xJwEk vpff-9xJwEk ].

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top 5 Things You Can’t Do If You Want To Be Friends

Jason Yormark

I’m starting a new tradition of highlighting 5 things that drive me nuts every year. 5 things that if done, disqualify you & I from being pals. You own or are considering a selfie stick. Can you even imagine what people in previous decades would think if you tried to describe this?

Is it an ad or an article? Going native!

Sherrilynne Starkie

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. .

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More Trending

Things that Can Kill Your Inner Strategic Thinker

Waxing UnLyrical

Guest Post by Niraj Ranjan Rout. We have many leaders, many managers, many winners. What we don’t have are enough strategic thinkers who can lead people and make the right decisions with the bigger picture in mind, for organizations and maybe even the world.

To blog or not to blog in the age of Medium

SocialFish

This post originally appeared on Mizz Information. —————– More and more, blogging feels like speaking into an unplugged mic. Which is why I and countless others who used to love it and do it religiously have either stopped altogether or seem to be winding down.

The Dark Side Of Social Media

Firebelly

A rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then.

4 Reasons Why We Love Super Long Tail Informational Posts

Navolutions

“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The word of the year is an ‘un word’

Sherrilynne Starkie

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. For the first time ever, something that is not even a word has been given this accolade. .

5 Questions to Ask your Web Development Team on the First Date

Harp Interactive

Categories: Branding , Inbound Lead Generation , Website Development Tags: branding , lead generation , responsive design , SEO , web design , web development , website development Building a website is no stroll through the park; it requires extensive planning and coordination.

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Monday Roundup: Being of Service

Waxing UnLyrical

One week from today, we in the U.S. will mark Martin Luther King Day, and many are gearing up for the annual day of service. I think it’s terrific; but isn’t “being of service” something we should think about more often than not?

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[IMPORTANT] Support nonprofits using technology for social change

SocialFish

Technology can revolutionize social change. The opportunity has never been more apparent for nonprofits that the right technology tools and strategies can prove game-changing. But where can nonprofits access this information in this ever-changing digital world?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram Broadcasting from the Golden Globes

Mindjumpers

The broadcasting war is on between all the social platforms, from live broadcast to accumulated feeds based on specific user’s experience. The first time I saw Instagram doing this was New Years Eve – maybe I am just not a big enough fan of fireworks but I was not that impressed.

How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. The reason this happens is often quite simple. They are showing the same ad or group of ads to the same people.

Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog.

Does Transparency Need a Filter?

Direct Marketing Observations

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Taking Ownership of Online Trust Signals

Waxing UnLyrical

Guest Post by Carrie Morgan. Trust. It’s cumulative energy.

How to fix the highest barriers to engagement

SocialFish

This post originally appeared on Online Community Results. ———-. I work with clients using all types of community platforms, and I can point to five engagement-busters that affect all organizations, no matter what platform they’re using.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences.

Facebook Audience Overlap: Find Commonalities Between Audiences

Jon Loomer

Facebook quietly launched — or at least began testing — a new tool that has the potential of being quite useful for marketers: Audience Overlap. As I type this, there hasn’t yet been an official announcement.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

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How to Create More Conversions From Your Content Through Call To Action

Kikolani

“Download Free E-book. Sign Up Today. Claim Free Coupon. I’ve tried them all. But nothing seems to be working!” ” Is this you? Don’t feel disheartened. You have to understand that viewers today are more knowledgeable than ever.

Monday Roundup: Get Started With Blogging

Waxing UnLyrical

Happy New Year! I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Isn’t that crazy?! It feels like just yesterday that I was writing my first post.

Is Your Online Community Changing with the Times?

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Your Content Isn’t as Influential as You Think It Is

Convince & Convert

Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase.

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and. Provide better metrics to understand which groups of people engage and in what ways.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)?

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#measurePR Recap (Jan 2016): Happy New Year

Waxing UnLyrical

Here’s to another great year of PR measurement! The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET.

Marketing Dos and Don’ts for 2016

SocialFish

2015 must have been a pretty good year because you are still in business in 2016. That said, things could be better. You moved some product. You made a few new customers. Bottom line, you made a little more than you lost. And that’s always a good thing.

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