Sherrilynne Starkie
JANUARY 30, 2016
People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. . The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.
Harp Interactive
JANUARY 20, 2016
Categories: Branding , Inbound Lead Generation , Website Development Tags: branding , lead generation , responsive design , SEO , web design , web development , website development Building a website is no stroll through the park; it requires extensive planning and coordination. Ready for your first date with a web development team? Kick off the relationship by asking these five key questions. ( Read more. ).
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Jon Loomer
JANUARY 7, 2016
As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. The reason this happens is often quite simple. They are showing the same ad or group of ads to the same people. Eventually, the effectiveness will diminish. Let’s consider targeting an audience like your Facebook fans as an example… This audience is somewhat dynamic.
Waxing UnLyrical
JANUARY 29, 2016
So… we had a bit of snow in my neck of the woods this past weekend. Those of you who live in, or are from, Michigan, or Canada, or upstate New York (etc. etc.) can stop smirking. You guys are prepared for it. We’re not, dammit! The thing with storms, of course, is that you never know how bad they’re actually going to be. So even though the snow started last Friday afternoon, it wasn’t until Saturday morning that we knew for sure that we were in for a corker ( definition h
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Direct Marketing Observations
JANUARY 28, 2016
If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent? I ask that because recently a friend of mine was on a call in which there were multiple participants.
Firebelly
JANUARY 26, 2016
We’re excited to announce that we have recently started working with 450 North Brewing Company. 450 North Brewing Company is a brewpub with a full-service restaurant in Columbus, Indiana. They continue to expand their beer menu and recently began offering their most popular brews in cans—available increasingly at Indiana retail outlets. Firebelly will be providing a combination of social media strategy, social media management and social ad management services.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Buzz Marketing for Technology
JANUARY 20, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company.
Webbiquity SMM
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content.
Waxing UnLyrical
JANUARY 27, 2016
Guest Post by Carrie Morgan. Trust. It’s cumulative energy. Michelangelo painstakingly sculpted each individual hair on David’s head—each eyelash, each eyebrow hair, each strand in a curl—knowing that his care and attention to the thousands of small details added to the quality of the finished sculpture. Every dimple, carved line, and swoop of a tool mattered.
Jason Yormark
JANUARY 12, 2016
I’m starting a new tradition of highlighting 5 things that drive me nuts every year. 5 things that if done, disqualify you & I from being pals. You own or are considering a selfie stick. Can you even imagine what people in previous decades would think if you tried to describe this? If you feel that you have to carry a stick to attach your phone to around, so that you can take pictures of yourself…that’s a problem.
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Firebelly
JANUARY 19, 2016
Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. You can watch his interview in its entirety below. [Video URL: https://youtu.be/vpff-9xJwEk ]. Need help promoting your brand’s products and services on social media?
Sherrilynne Starkie
JANUARY 30, 2016
Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. It means that any user, whether he or she is logged in or not, who clicks on a link to a tweet via Google search will be served promoted and sponsored tweets right alongside organic ones.
Mindjumpers
JANUARY 11, 2016
The broadcasting war is on between all the social platforms, from live broadcast to accumulated feeds based on specific user’s experience. The first time I saw Instagram doing this was New Years Eve – maybe I am just not a big enough fan of fireworks but I was not that impressed. However, Instagram has created a pretty cool behind-the-scenes compilation from last nights Golden Globes, built by gathering a bunch of participant’s 15-second videos from all the hashtag variations that has be
Rebekah Radice
JANUARY 18, 2016
Looking to visually market your business on Facebook? Want quick and easy ideas to promote your product or service? While there are countless ways to create differentiation on Facebook, your cover photo is the first thing most fans will see. Designing a customized Facebook cover will help you instantly stand out. Whether you’re a local, online or small business, your cover should instantly resonate with your audience.
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Waxing UnLyrical
JANUARY 25, 2016
“When you don’t know where you’re headed, it’s hard to decide how you should get there” ~ cue George Harrison. If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 1. 7 Questions to Ask When Developing
Jon Loomer
JANUARY 28, 2016
Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.
Firebelly
JANUARY 11, 2016
A rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then. Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” You can watch the story below. [ Video URL: [link] ].
Pam Moore
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting
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Convince & Convert
JANUARY 19, 2016
Image via Unsplash. When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Many of these posts were either commercials wrapped in the false cloak of tribute, or the companies doing the posting were so far removed from anything to
Small Business Mavericks
JANUARY 29, 2016
Online marketing is about more than relying on search engines to drive traffic to your website. You should plan on having a strong social media promotional campaign. Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO. It builds back links to your important landing pages and can even achieve respectable search engine rankings for your social media profiles.
Waxing UnLyrical
JANUARY 22, 2016
Here’s to another great year of PR measurement! The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. We were lucky to welcome two special guests: Rebekah Iliff , Chief Strategy Officer of AirPR and Suzanne Blackburn , PR Manager for Experian Marketing Services. Here’s some of what we talked about.
Ari Herzog
JANUARY 28, 2016
If you think about your friends — not the Facebook ones but the real offline friends who you talk to and see on a regular basis — they’re all the same. They mirror you socially, geographically, demographically, vocationally, politically, and intellectually. And the best of them are your clones. If you think about former classmates, ex-coworkers, old flames, people living on your street, and other people you’ve met but never moved beyond acquaintances, when was the last ti
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Taylor Marek
JANUARY 20, 2016
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Pam Moore
JANUARY 28, 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can’t just hop on Twitter and start spamming urls to your website, blog or sales page.
Talkwalker SM
JANUARY 27, 2016
For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity. Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments.
Small Business Mavericks
JANUARY 27, 2016
Online marketing strategies are a dime a dozen. Some companies don’t even have a strategy. Or, it would be more accurate to say that their strategy is to throw paint on the virtual wall. In effect, the strategy is no strategy at all. But to be truly effective at marketing your business online, you need a well-defined and executed online marketing strategy.
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Waxing UnLyrical
JANUARY 20, 2016
Guest Post by Sara Theisen. Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Here are five main contributors to launching a successful project: 1. Identity/Branding. It is important to keep your design elements visually cohesive with the identity and branding that you already have established.
Ari Herzog
JANUARY 26, 2016
It’s a misnomer that you need Facebook friends to be productive. You could have zero friends — and still see content in your news feed — because of pages you like and profiles you follow. When you visit me on Facebook , you will see three buttons on the right side of the screen. Click the second button to follow me and receive future updates of mine in your news feed.
Taylor Marek
JANUARY 20, 2016
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Pam Moore
JANUARY 25, 2016
It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast ! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends an
Talkwalker SM
JANUARY 25, 2016
After having arrived 20 minutes late to chair a panel on Cancer research, Vice President of the United States Joe Biden apologised profusely to the waiting audience, joking that the World Economic Forum in Davos had become so popular that even the Secret Service couldn’t get through the traffic caused by the world’s elite. And indeed, as political leaders, academics, artists, celebrities and more than 1,000 CEOs attended the World Economic Forum in Davos-Klosters to share insights an
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