January, 2016

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5

5 Tips to Incorporate Design Elements Into Your Marketing Strategy

Waxing UnLyrical

Guest Post by Sara Theisen. Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Here are five main contributors to launching a successful project: 1. Identity/Branding.

26 Disruptive & Technology Trends

SocialFish

From Brian Solis. Oh and check out slide 27-28. 26 Disruptive & Technology Trends 2016 – 2018 from Brian Solis. ——— ( photo credit ). Featured Social, In Theory Industry Insider

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Top 5 Things You Can’t Do If You Want To Be Friends

Jason Yormark

I’m starting a new tradition of highlighting 5 things that drive me nuts every year. 5 things that if done, disqualify you & I from being pals. You own or are considering a selfie stick. Can you even imagine what people in previous decades would think if you tried to describe this?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Using Social Media To Promote Your Products & Services

Firebelly

Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. You can watch his interview in its entirety below. Video URL: https://youtu.be/vpff-9xJwEk vpff-9xJwEk ].

More Trending

The 3 Social Media Rules for Death and Tragedy

Convince & Convert

Image via Unsplash.

Things that Can Kill Your Inner Strategic Thinker

Waxing UnLyrical

Guest Post by Niraj Ranjan Rout. We have many leaders, many managers, many winners. What we don’t have are enough strategic thinkers who can lead people and make the right decisions with the bigger picture in mind, for organizations and maybe even the world.

To blog or not to blog in the age of Medium

SocialFish

This post originally appeared on Mizz Information. —————– More and more, blogging feels like speaking into an unplugged mic. Which is why I and countless others who used to love it and do it religiously have either stopped altogether or seem to be winding down.

4 Reasons Why We Love Super Long Tail Informational Posts

Navolutions

“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Questions to Ask your Web Development Team on the First Date

Harp Interactive

Categories: Branding , Inbound Lead Generation , Website Development Tags: branding , lead generation , responsive design , SEO , web design , web development , website development Building a website is no stroll through the park; it requires extensive planning and coordination.

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Hey PR pro! Are you using paid?

Sherrilynne Starkie

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail.

The Dark Side Of Social Media

Firebelly

A rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then.

Monday Roundup: Being of Service

Waxing UnLyrical

One week from today, we in the U.S. will mark Martin Luther King Day, and many are gearing up for the annual day of service. I think it’s terrific; but isn’t “being of service” something we should think about more often than not?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

[IMPORTANT] Support nonprofits using technology for social change

SocialFish

Technology can revolutionize social change. The opportunity has never been more apparent for nonprofits that the right technology tools and strategies can prove game-changing. But where can nonprofits access this information in this ever-changing digital world?

Instagram Broadcasting from the Golden Globes

Mindjumpers

The broadcasting war is on between all the social platforms, from live broadcast to accumulated feeds based on specific user’s experience. The first time I saw Instagram doing this was New Years Eve – maybe I am just not a big enough fan of fireworks but I was not that impressed.

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven’t noticed, the world is turning visual.

The word of the year is an ‘un word’

Sherrilynne Starkie

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. For the first time ever, something that is not even a word has been given this accolade. .

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Does Transparency Need a Filter?

Direct Marketing Observations

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent?

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Taking Ownership of Online Trust Signals

Waxing UnLyrical

Guest Post by Carrie Morgan. Trust. It’s cumulative energy.

How to fix the highest barriers to engagement

SocialFish

This post originally appeared on Online Community Results. ———-. I work with clients using all types of community platforms, and I can point to five engagement-busters that affect all organizations, no matter what platform they’re using.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 6 Ways to Organize a Content Team

Convince & Convert

You know you need content – and probably more this year than ever before. But how do you organize your internal personnel to get all that content created, amplified, and measured? According to our friends at RunDown there are 6 ways to do it.

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Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

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Monday Roundup: Get Started With Blogging

Waxing UnLyrical

Happy New Year! I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Isn’t that crazy?! It feels like just yesterday that I was writing my first post.

Is Your Online Community Changing with the Times?

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

How to Create More Conversions From Your Content Through Call To Action

Kikolani

“Download Free E-book. Sign Up Today. Claim Free Coupon. I’ve tried them all. But nothing seems to be working!” ” Is this you? Don’t feel disheartened. You have to understand that viewers today are more knowledgeable than ever.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)?

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