November, 2015

The New Rules of Social Marketing and PR

Convince & Convert

It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing?

LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

SocialFish

A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature.

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What’s On the New Multimedia Cart?

Waxing UnLyrical

I know I’m dating myself, but whenever someone says multimedia, I think of those nondescript A/V carts of my high school and university days. You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords.

5 Easy Tools for Social Selling Success

Webbiquity SMM

Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Influencers, Monitoring, and Negronis: The Duncan Alney Interview

Firebelly

Duncan Alney, Firebelly CEO & Strategist. As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. So, here goes nothing! For an inside look into the social media savvy mind of Duncan Alney, read on.

Fast And Easy Way To Print Or Save A Skype Conversation

SocMed Sean

I find Skype to be one of the most useful tools out there when it comes to connecting with people around the globe. Whether it’s video chat with family or using it to instant message with my development team in India, it has become a staple tool for communicating.

More Trending

Marketing: Don’t Put All Your Eggs in One Basket

SocialFish

The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards.

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7 Facts About Social PR Superheros

Waxing UnLyrical

FACT: Most PR pros’ use of social PR is about as effective as a dachshund humping a wolfhound: highly optimistic and completely useless. FACT: You cannot become a Social PR Superhero without commitment. Daenerys would not have become the Mother of Dragons without it.

What Exactly Do You Do?

Webbiquity SMM

“So—what exactly do you do?” ” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event.

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3 Simple Ways To Show Thanks To Social Media Followers

Firebelly

In the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored. No response is a response—it says you don’t care. #2

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

We’re Not From Round Here: The Importance of Localised Social Content

Mindjumpers

Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences.

3 Really Difficult Ways to Create Great Customer Experience

Convince & Convert

Image via BigStockPhoto.com. How do you make purchase decisions today? Availability? Reputation? Before long, it will be Customer Experience. According to Walker, by 2020 customer experience will be more important than even price for B2B buyers.

Generational Differences Are Real

SocialFish

It doesn’t take a lot of searching on the web to find essays, posts, and articles that declare generational differences a big lie. Many of them center around Millennials, particularly because that generation has been covered in the press with many different names (Gen Y, NetGen, etc.)

“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Waxing UnLyrical

I’ve been having some interesting conversations recently about “what people know.” Most of them have centered on social media, but the key points apply anywhere. I never fail to be fascinated as I come in contact with people who, on the surface, should be the role models for learning. Because they’re teachers !! I have to make it clear right here that this isn’t a mass epidemic, yet.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Influencer marketing has become a key component of PR and web presence optimization.

How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? Add the Pin It button to your website.

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Make Your Digital Marketing Matter

Mindjumpers

Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements.

How to Fight Back Against Negative Customer Ratings and Reviews

Convince & Convert

Let’s face it: Customers wield a remarkable amount of power over businesses these days. Sites like TripAdvisor and Yelp have revolutionized the way we consume.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The skinny on the Small World Labs – Personify merger

SocialFish

You will have heard about the Small World Labs/Personify merger that was announced two weeks ago.

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Monday Roundup: Multimedia in PR

Waxing UnLyrical

In today’s digital business landscape, just telling your story with plain old text is no longer enough. Multimedia can help give your brand the edge that it needs over the competition. So if you’re ready to inject some extra pizzazz into your efforts, check out this week’s roundup.

Social Media Updates: October

yMarketingMatters

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook.

How to turn leads into customers using marketing automation

Kikolani

I want to talk about marketing automation. It’s a subject that gets a lot of attention but not enough specificity. What I mean is that while we see all sorts of mentions regarding automation, there is still only a 3% adoption rate across all businesses.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection.

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Retaining Customers Requires Innovation

Convince & Convert

If you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world.

Is Face-to-Face Communication Gone in the Digital Age?

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Good morning from Atlanta! I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Get to know some of them a little better in this week’s roundup.

The Coming Twitter API Change: Twitter Share Counts to Disappear

Devumi

Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The impact will be felt across the entire Internet, or at least on pages with Twitter buttons installed!

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Social Media Updates: October

yMarketingMatters

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook.

Domain Suspension Notice from Google

Bill Hartzer

Someone is sending out email notices to domain name owners, telling them that their domain name has been suspended for “violation of the Google Inc. Abuse Policy” The email then states that your website has been suspended.

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5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success.

Why is Twitter a crucial channel for trade associations and advocacy groups?

SocialFish

This post originally appeared here and is reposted in its entirety because it’s too good not to share. Disclosure: The National Association of Manufacturers is a former SocialFish client.

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Kick SPAD to the Curb with The Social PR Launchpad

Waxing UnLyrical