June, 2015

How You Can Use Promotional Products to Boost Your Social Media Campaign

SocialFish

It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences.

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.”

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing.

Being The Underdog Is More Fun

Jason Yormark

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

8 Favorite Memories From My 8 Years At Firebelly

Firebelly

LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years.

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More Trending

How Nonprofit Pros Use Twitter

SocialFish

This post originally appeared on JohnHaydon.com. ————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. It’s the second most popular social network used by nonprofits, after Facebook.

What is the Best Email App for You?

The Social Media Incubator

photo courtesy: Getty Images. Think outside the…inbox? Approximately 53 percent of email opens occur on mobile devices. This is leaving many searching for the best app to manage their email on their mobile device. For many iPhone users, Apple’s iOS mail app can get the job done.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly… through content storytelling. But how do they do this effectively?

Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Pinterest And Instagram Make Shopping Easier

Firebelly

I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy!

10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done.

17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

Every so often, I reevaluate the tools I use to see if something is better. I’m very open and flexible about discovering new technologies because I strive for efficiencies, especially as my work environment is not the same as most others. In short, I work remotely.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Where to Begin Defining Your Target Audiences Online for Content Creation

Waxing UnLyrical

The first step to creating engaging and effective content is to determine your target audience. It’s impossible to please everyone, so you need to have a very narrow and well-defined concept of who you are writing for.

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy.

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3 Sure-Fire Ways Non-Profits Can Increase Awareness With Social Media

Firebelly

Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” ” Below are my slides from that presentation. Slideshare URL: [link] ].

Micro-Moments Live Stream Recap

Saying It Social

Check out the recap of the Google Live Stream Event "Micro-Moments - The New Battleground For Brands.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

[Cool Infographic Friday] The Content Marketing Landscape

SocialFish

This is a nice reminder. ———-. photo credit ). Cool Infographic Friday Potluck

When Ad Targeting Goes Wrong

Bill Hartzer

There are times when ad targeting just goes wrong, no matter how targeted you think you get. For example, a recent ad that I saw for a Brookstone, selling drones as Father’s Day gifts, showed up on a local Dallas news website.

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Monday Roundup: Email Content

Waxing UnLyrical

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? Here are some ideas.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 3 Components Of B2B Marketing That Matter Most

Firebelly

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Messaging matters.

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Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

Ten years ago, social media marketing did not exist. There were online communities. People participated on those communities. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity.

The #FutureOfBusiness WILL Radically Change Everything As We Know It

SocialFish

I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter recently.

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Social Media Updates – May 2015

yMarketingMatters

May has been an eventful month in Social Media. As usual, I’ll share items that caught my attention for readers who like to stay on top of the latest news. Twitter Launches New Audience Insights Dashboard.

Staying Productive While Working Remotely

Waxing UnLyrical

Ed: our theme this month is content. But you can’t come up with good content if you have a work environment that’s not conducive to being productive. Here, Karelyn Lambert, a very important part of SBC, shares her lessons learned on climbing this mountain. It has been over four years since I started my telecommuting journey. Looking back, I guess time flies when you’re having fun.

Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale.

Firebelly CEO To Speak At Kiwanis International’s Annual Convention

Firebelly

Firebelly CEO Duncan Alney has been invited to speak at Kiwanis International’s annual convention in Indianapolis where Kiwanians from around the world will gather to celebrate their 100th anniversary. Duncan will be presenting Harnessing The Power Of Social Media on June 24th from 9-10:15 a.m.

Google Doesn’t Understand What None Means

Bill Hartzer

I was searching and looking through the SERPs of some of the people I hung out with last week at SMX Advanced in Seattle. I noticed a rather odd thing showing up in the search results for David Iwanow , where the word “none” is showing up several times in the SERPs (search results pages).

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