June, 2015

How You Can Use Promotional Products to Boost Your Social Media Campaign


It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing.

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Being The Underdog Is More Fun

Jason Yormark

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets.

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8 Favorite Memories From My 8 Years At Firebelly


LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Hangover weather from the Ottawa Citizen

Sherrilynne Starkie

The Ottawa Citizen’s reporting style is on often seen as being funny, quirky and edgy, but it looks like this government-town newspaper has discovered the art of click baiting.

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What is the Best Email App for You?

The Social Media Incubator

photo courtesy: Getty Images. Think outside the…inbox? Approximately 53 percent of email opens occur on mobile devices. This is leaving many searching for the best app to manage their email on their mobile device. For many iPhone users, Apple’s iOS mail app can get the job done.

More Trending

Where to Begin Defining Your Target Audiences Online for Content Creation

Waxing UnLyrical

The first step to creating engaging and effective content is to determine your target audience. It’s impossible to please everyone, so you need to have a very narrow and well-defined concept of who you are writing for.

Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury.

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Pinterest And Instagram Make Shopping Easier


I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy!

10 Facebook Hacks to Make Your Small Business Look Colossal


When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

Every so often, I reevaluate the tools I use to see if something is better. I’m very open and flexible about discovering new technologies because I strive for efficiencies, especially as my work environment is not the same as most others. In short, I work remotely.

6 Social Tools to Use Immediately After You Hit “Publish”


You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done.

Monday Roundup: Email Content

Waxing UnLyrical

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? Here are some ideas.

When Ad Targeting Goes Wrong

Bill Hartzer

There are times when ad targeting just goes wrong, no matter how targeted you think you get. For example, a recent ad that I saw for a Brookstone, selling drones as Father’s Day gifts, showed up on a local Dallas news website.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 3 Components Of B2B Marketing That Matter Most


There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Messaging matters.

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Micro-Moments Live Stream Recap

Saying It Social

Check out the recap of the Google Live Stream Event "Micro-Moments - The New Battleground For Brands.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

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The #FutureOfBusiness WILL Radically Change Everything As We Know It


I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter recently.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Staying Productive While Working Remotely

Waxing UnLyrical

Ed: our theme this month is content. But you can’t come up with good content if you have a work environment that’s not conducive to being productive. Here, Karelyn Lambert, a very important part of SBC, shares her lessons learned on climbing this mountain. It has been over four years since I started my telecommuting journey. Looking back, I guess time flies when you’re having fun.

Google Doesn’t Understand What None Means

Bill Hartzer

I was searching and looking through the SERPs of some of the people I hung out with last week at SMX Advanced in Seattle. I noticed a rather odd thing showing up in the search results for David Iwanow , where the word “none” is showing up several times in the SERPs (search results pages).

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3 Sure-Fire Ways Non-Profits Can Increase Awareness With Social Media


Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” ” Below are my slides from that presentation. Slideshare URL: [link] ].

Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

Jon Loomer

Facebook has started testing Lead Ads , and they are awesome. It shouldn’t take long for advertisers to realize just how useful, powerful and ultimately profitable these new ad units may be.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale.

How Small Organizations Can Put the Environment First


We are in the midst of an environmental revolution, and today, organizations are at the forefront, faced with the responsibility of leading by example and conducting business with the environment in mind. Environmentally-friendly business practices are the key to a prosperous future for all.

21 Writing Redundancies Scarier Than Baby Jane’s Shoes

Waxing UnLyrical

Every time I see writing redundancies my teeth grit, my hair stands on end, and I want to run around my neighborhood screaming. That would probably be very entertaining for anyone who saw me, but not very useful. Blogging about them, on the other hand, is super useful, because if anyone is in the habit of using any of these, and stumbles across this post, maybe they’ll stop!

Posting on Social Media Won’t Get You More Fans

Bill Hartzer

In an interesting, eye-opening study that Clickable recently did, they found that if you post more often on social media you won’t necessarily get more fans on social media.

Firebelly CEO To Speak At Kiwanis International’s Annual Convention


Firebelly CEO Duncan Alney has been invited to speak at Kiwanis International’s annual convention in Indianapolis where Kiwanians from around the world will gather to celebrate their 100th anniversary. Duncan will be presenting Harnessing The Power Of Social Media on June 24th from 9-10:15 a.m.

How to Get Twitter Followers using Basic Psychology


You all know from reading this blog that I spend quite a bit of time writing about social media, thinking about social media, and arguing with the @Devumi Gorilla about what the Devumi Twitter account should do next.

How to Build a Brand From Scratch With the Help of Facebook

Jon Loomer

One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current Facebook fans, website visitors, customers and email subscribers. These people all know the brand, so they’re likely to engage positively.

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[DC AREA EVENT] 2015 Future of Associations


Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the next event in “2015 Future of Associations” event series.

In Memoriam: Don Bartholomew, Godfather of the Measurati

Waxing UnLyrical

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. Don Bartholomew was an amazing man, and I am very grateful that I was privileged to work with him. His legacy is a PR industry that is infinitely better, more accountable, and more professional because of his contributions.

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Sales Spam on Google Plus

Bill Hartzer

By now, I’m pretty used to getting spam on LinkedIn , as I get it at least several times each week. But now, it seems as though the sales spammers are now targeting Google Plus, and somehow sending unsolicited sales spam that show up as notifications on Google Plus.

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