August, 2014

Writing tricks for content marketers

Sherrilynne Starkie

Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form.

7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.”

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[Cool Infographic Friday] All You Need To Know About The Anatomy of Songs

SocialFish

I’ve just come back from ASAE14 in Nashville, and can honestly say if I never hear another country song again, it will be too soon. This is what they sound like to me. So in the spirit of Cool Infographic Friday, here’s all you need to know about the anatomy of songs. More like this.

Viewing Facebook Messages Without Installing The Messenger App

SocMed Sean

Over the last few weeks, there has been a lot of stink over the fact that Facebook is splitting its messaging functionality out into a new Messenger app.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity SMM

Guest post by Dave Landry. Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesnt have to be that way.

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More Trending

Are you on Facebook messenger?

Sherrilynne Starkie

Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Now, resistance is futile. Mark Zuckerberg (Photo credit: Wikipedia). Messages have removed from the Facebook mobile app.

Social Media for Your Business: Quality Over Quantity

yMarketingMatters

We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales! Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. Relax.

What You Need to Know Before You Install Facebook’s Messenger App

SocialFish

This post originally appeared on Mizz Information. ———— This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger.

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Twitter Analytics For All Users Now Available

Firebelly

Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity SMM

Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam.

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On Public Relations and Taking Out the Garbage

Waxing UnLyrical

I recently had a talk em off the ledge conversation with a young friend who has just passed the half-year mark with a big-city PR firm.

Facebook mention: for celebrities only

Sherrilynne Starkie

I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa.

If You Don’t Have Thick Skin, Get Off the Internet.

Techipedia: Tamar Weinberg

Within the last 6 weeks, I’ve begun to understand why Facebook is such a narcissistic medium. If you’re sad, no one wants to deal with you. They may give you support, but if every post was sad and depressing, that trickles down to how you ultimately end up feeling.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Association Social Media: National Association for Women Business Owners Phoenix Chapter (NAWBOPHX)

SocialFish

The Late-Adoption/Profitability Paradox

Firebelly

Why does working in internet marketing sometimes seem to suck so much more than it really should have to? Okay real quick so that you don’t get bored before I get to my point, here’s why: 1.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.”

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6 Quotes to Remember From #C2Miami

Waxing UnLyrical

2014 is clearly my year to be in Florida. A couple of months ago I was in Key West, keynoting the PRSA Counselors’ Academy Spring Conference.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Are you using old skool strategies with new media tools?

Janet Fouts

Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand.

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How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail

Techipedia: Tamar Weinberg

While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service.

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How to Write a Great Business Blog Post

SocialFish

Seems that everyone’s churning out content these days – but that doesn’t mean that everyone knows how to write a really good blog post that grabs interest and keeps it. Here are just a few tips that might just help your blog writing stand out from the crowd. Write an attention-grabbing title.

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Your Selfies Tell A Story, Prepare To Get Creeped Out

Firebelly

Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Realtime Marketing: How To Plan For The Moment

The Realtime Report

This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you.

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Monday Roundup: Secrets

Waxing UnLyrical

Secrets everyone has them. Some secrets are good, some bad, and some hold the key to business success. This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. Image: Steven Depolo via Flickr, CC 2.0.

A Hard Social Media Lesson for Hoteliers

Janet Fouts

If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk.

How to Rock Your Social Customer Service

Techipedia: Tamar Weinberg

Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? It requires a mindset of tuning into those communications , but because they come from so many different directions, it also requires a toolset.

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Best Practices in B2B Retargeting

SocialFish

It’s clear that retargeting as a marketing practice is here to stay. It’s an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time.

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Top 3 Posts On The Firebelly Blog In July

Firebelly

Facebook was a popular subject on our blog in July! All three of our most-read posts were about everyone’s favorite (or not-so-favorite) social network. In case you missed them, here they are. #1 1 5 Reasons Your Facebook Contest Failed Not every Facebook contest is a success.

Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date

The Realtime Report

The ALS Ice Bucket Challenge has generated a fair amount of debate. Rich Becker sums up the arguments in support and against #IceBucketChallenge here. Whatever your perspective, you can’t argue with the windfall of $88.5 million and 1.9 million new donors that the campaign has raised to date.

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.

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