August, 2014

Writing tricks for content marketers

Sherrilynne Starkie

Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form.

Viewing Facebook Messages Without Installing The Messenger App

SocMed Sean

Over the last few weeks, there has been a lot of stink over the fact that Facebook is splitting its messaging functionality out into a new Messenger app.

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Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client. However, Heidi is also a very good friend, and our friendship long pre-dates SBC’s and Cision’s business relationship. So there. AVEs rear their ugly head.

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Social Media for Your Business: Quality Over Quantity

yMarketingMatters

We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales! Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. Relax.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Twitter Analytics For All Users Now Available

Firebelly

Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users.

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity SMM

Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam.

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More Trending

Are you using old skool strategies with new media tools?

Janet Fouts

Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand.

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On Public Relations and Taking Out the Garbage

Waxing UnLyrical

I recently had a talk em off the ledge conversation with a young friend who has just passed the half-year mark with a big-city PR firm.

Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date

The Realtime Report

The ALS Ice Bucket Challenge has generated a fair amount of debate. Rich Becker sums up the arguments in support and against #IceBucketChallenge here. Whatever your perspective, you can’t argue with the windfall of $88.5 million and 1.9 million new donors that the campaign has raised to date.

The Late-Adoption/Profitability Paradox

Firebelly

Why does working in internet marketing sometimes seem to suck so much more than it really should have to? Okay real quick so that you don’t get bored before I get to my point, here’s why: 1.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.”

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Facebook mention: for celebrities only

Sherrilynne Starkie

I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa.

A Hard Social Media Lesson for Hoteliers

Janet Fouts

If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk.

6 Quotes to Remember From #C2Miami

Waxing UnLyrical

2014 is clearly my year to be in Florida. A couple of months ago I was in Key West, keynoting the PRSA Counselors’ Academy Spring Conference.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership?

Your Selfies Tell A Story, Prepare To Get Creeped Out

Firebelly

Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on.

My Top 33 Digital Marketing Blogs

Convince & Convert

Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. Period.

SEO Firm Impersonates Google, Claims Local Listing to be Deleted

Bill Hartzer

During an recent unsolicited telemarketing call , a representative from an SEO firm, located in California, claimed that a company’s local business listing on Google Places (now called Google My Business ) would be taken down and deleted if they are not paid $299 to re-verify and re-boost the local listing.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Video Curation, It’s All About the N3TWORK

Janet Fouts

We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us.

Monday Roundup: Secrets

Waxing UnLyrical

Secrets everyone has them. Some secrets are good, some bad, and some hold the key to business success. This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. Image: Steven Depolo via Flickr, CC 2.0.

Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook.

Top 3 Posts On The Firebelly Blog In July

Firebelly

Facebook was a popular subject on our blog in July! All three of our most-read posts were about everyone’s favorite (or not-so-favorite) social network. In case you missed them, here they are. #1 1 5 Reasons Your Facebook Contest Failed Not every Facebook contest is a success.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Ways to Create Amazing Interactive Content

Convince & Convert

It’s time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. No one wants to be ignored, right? So hold on to your lunch, as we are about to explore the top 3 interactive techniques that will WOW your audience.

If You Don’t Have Thick Skin, Get Off the Internet.

Techipedia: Tamar Weinberg

Within the last 6 weeks, I’ve begun to understand why Facebook is such a narcissistic medium. If you’re sad, no one wants to deal with you. They may give you support, but if every post was sad and depressing, that trickles down to how you ultimately end up feeling.

Why I List My Facebook Friends

Ari Herzog

Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.”

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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.

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Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version. Although it should be noted that all versions of the app have a rating of 3.5 stars.

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ICYMI: Pinterest Profile Image Changes

Firebelly

In case you missed it (ICYMI), Pinterest announced changes to how profile images appear this weekthey’re now circular.

Data Geek or Storyteller? Today’s CMO Must Excel at Both

Convince & Convert

Image via BigStockPhoto.com Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing.

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How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail

Techipedia: Tamar Weinberg

While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service.

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Robin Williams

Ari Herzog

Popeye, Moscow on the Hudson, Good Morning Vietnam, Dead Poets Society, The Fisher King, Toys, Aladdin, Mrs. Doubtfire, Jumanji, The Birdcage, Good Will Hunting, Fathers Day, Patch Adams, Insomnia, One Hour Photo, Night at the Museum, the list goes on of the excellent films with Robin Williams.

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#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch.

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