July, 2013

Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Guest post by Alice Jenkins of How2become. Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization.

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Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing!

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read.

Pheed – Express Yourself on Social Media

Mindjumpers

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013.

5 Weekly Trends on Instagram

Firebelly

What is even bigger than Instagram? Daily Instagram hashtag trends! There are many Instagram users that enjoy posting pictures that correspond to the ‘trend of the day’.

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers themselves. It takes time but as follower numbers continue to rise, we know the effort is worth it, right? Image via CrunchBase. Well, maybe not. Maybe all this tweeting, retweeting, following and friending is just so much spitting in the wind.

More Trending

The Pros and Cons of the Top Web Browsers

The Social Media Incubator

What web browser do you use? Do you frequently have problems viewing websites or updating your own site? These issues can stem from using an outdated web browser. There are four major web browsers that are most utilized: Google Chrome, Internet Explorer, Mozilla Firefox and Safari.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Image: UOregon Conference Services via Flickr, CC 2.o. Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”.

The Google News Standout Tag: Does it Work?

Adam Sherk

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I’m asked most often are how and when to use it, how well it works and if it is worth putting in the time and resources to support it.

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Your Digital Tattoo: Guidelines On What (And What Not) To Tweet

Firebelly

Editorial Note: this is neither a condemnation or an endorsement of the @veevee example used here. Social media has become a digital tattoo. What kind of tattoo do you have? Are you concerned about what people are seeing and can find?

Why I Killed My Facebook Page – Confessions of a Social Media Coach

Janet Fouts

What? A social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. Here’s why. When I wrote my first book, “ Social Media Success!

Book Preview: The Social Employee

Webbiquity SMM

In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for?

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The 5 LinkedIn Mistakes To Avoid

The Social Media Incubator

You’re on LinkedIn, right? If you said no, you’ve made your first big mistake. LinkedIn is a must for your company’s social media marketing plan.

Monday Roundup: The Power is Yours

Waxing UnLyrical

Happy Monday! Is everyone looking forward to the holiday week? And for my fellow Americans, any big 4th of July plans? And… happy birthday in advance to my dad, who celebrates his birthday tomorrow! Image: Artotem via Flickr, CC 2.0. Power.

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

36 Rules of Social Media

Firebelly

Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. 36 seem like a lot? Pick a couple of your favorites and start from there!

Google Hangouts just get better and better

Janet Fouts

When we first started using Google+ Hangouts for our show The Friday Hangout the interface was pretty glitchy. The video would get “stuck” on a single person talking during filming and we got to watch her reactions to the entire show but never saw the person speaking.

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Why You Should Care About Gmail’s New Tabs as a Blogger, Marketer, Freelancer, and a User

Kikolani

Are you a blogger, Internet marketer, freelance writer, or just someone who likes to get their email? Whether or not you use Gmail, you should be concerned. Here’s why Gmail wants you to be excited about their new tabs.

Social Media for B2B – 3 Top Tips For Generating B2B Leads Online

The Social Media Incubator

When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” ” Here ar our top 3 tips for helping your B2B business to thrive using social media: Develop a strong LinkedIn presence – LinkedIn is the B2B go-to place online.

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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0.

25 Random Observations about #MozCon Speakers

Adam Sherk

I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed.

4 Apps For the World Traveler

Firebelly

Next Spring I will be traveling to Sydney, Australia to study abroad for 5 months. While most trips for people only last a couple weeks, it is still helpful to know some apps that can get you through your trip whether long or short.

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Your Tax Dollars: U.S. State Department Pays $630,000 for Facebook Likes

Bill Hartzer

According to a sensitive but unclassified report , the Bureau of International Information Programs, a part of the United States State Department , has paid $630,000 of U.S taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page.

5 Quick Tips for Building your Personal Brand!

Atom Thought

One of my friends asked me about giving tips of how to create personal branding via social media, and I thought of sharing the tips with all of you. Before you read the tips, one caveat, personal branding or reputation of any sort takes time to get build. One can invest money to buy media.

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Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

The most common misconception about social media for business is that it can be done as a separate entity. However, that statement couldn’t be further from the truth. It should be looked at as a tool and component of your overall business strategy, not a standalone strategy.

Weekly Roundup: Being Human

Waxing UnLyrical

Hi gang! WUL is on vacation for one more week, but that doesn’t mean our archives are. So today’s roundup contains a selection of posts shared over the years that reinforce the importance of being human. Image: Quinn Dombrowski via Flickr, CC 2.0.

What Happened After I Closed Guest Post Submissions

Kikolani

While many popular blogs have trended away from accepting unsolicited guest post submissions, not many have shared the results of this strategy. A lot of people are curious – does having less content really hurt in regards to traffic and subscriber rates?

Community, Lady Gaga & Bourbon: The David Spinks Interview

Firebelly

David Spinks – Community Man. Bourbon Fan. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing!

Enriching Conferences With Real Interaction

Janet Fouts

Conferences have changed. The days of canned presentations where we hear the same old blah, blah, blah we heard at the last 3 conferences just isn’t going to draw a crowd anymore.

How to Create a Viral Post in Social Media

The Social Media Incubator

Article guest-authored by Craig Robinson, an online writer for Qwaya , a Facebook ad campaign tool. Craig writes different topics about social media tips and strategies.

Attenzi – A Social Business Story

Waxing UnLyrical

Guest Post by Philip Sheldrake. We’re at an incredibly exciting point in time. The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens.

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Why You Should Care About Gmail’s New Tabs as a Blogger, Marketer, Freelancer, and a User

Kikolani

Are you a blogger, Internet marketer, freelance writer, or just someone who likes to get their email? Whether or not you use Gmail, you should be concerned. Here’s why Gmail wants you to be excited about their new tabs.

Vine vs. Instagram

Firebelly

Vine has been around since January for iOS users and just became available for Android users, June 3 rd. Unfortunately (for Vine), right after on June 20, Instagram (or Facebook) released Instagram video that was automatically available for both iOS and Android users.

Microsoft Files DMCA Takedown Request, Claims Microsoft is Infringing on Copyright

Bill Hartzer

Microsoft filed a DMCA ( Digital Millennium Copyright Act ) request with Google. But, this one was one that might just deserve a Darwin Award. Who was the copyright infringer in this case? Yep, you guessed it. Microsoft. Wait… What?!?

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Image via BigStockPhoto.com. Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions.