July, 2013

Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy.

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The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. But understanding the differences between each type of user who follows you can also lead to an increase in awareness and sales.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Guest post by Alice Jenkins of How2become. Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization.

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Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing!

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read.

More Trending

How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers themselves. It takes time but as follower numbers continue to rise, we know the effort is worth it, right? Image via CrunchBase. Well, maybe not. Maybe all this tweeting, retweeting, following and friending is just so much spitting in the wind.

[Cool Infographic Friday] A Who’s Who of the Minions

SocialFish

My brain is still on vacation and I wish I had some minions to do all my work for me. Sadly, these will have to do. A Who’s Who of the minions infographic. Potluck

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How to Measure Content Marketing Success

Webbiquity SMM

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g.,

5 Weekly Trends on Instagram

Firebelly

What is even bigger than Instagram? Daily Instagram hashtag trends! There are many Instagram users that enjoy posting pictures that correspond to the ‘trend of the day’.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Image: UOregon Conference Services via Flickr, CC 2.o. Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”.

5 Quick Tips for Building your Personal Brand!

Atom Thought

One of my friends asked me about giving tips of how to create personal branding via social media, and I thought of sharing the tips with all of you. Before you read the tips, one caveat, personal branding or reputation of any sort takes time to get build. One can invest money to buy media.

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The Pros and Cons of the Top Web Browsers

The Social Media Incubator

What web browser do you use? Do you frequently have problems viewing websites or updating your own site? These issues can stem from using an outdated web browser. There are four major web browsers that are most utilized: Google Chrome, Internet Explorer, Mozilla Firefox and Safari.

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5 Things You Should Know About Changes in Facebook Functionalities

SocialFish

There are new changes to Facebook almost every month that cause a lot of panic and irritation among its users. Although it has been seen that most of the users adjust to these changes in a while, the constant barrage of changes has become a sore point for quite a number or users.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success.

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The Google News Standout Tag: Does it Work?

Adam Sherk

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I’m asked most often are how and when to use it, how well it works and if it is worth putting in the time and resources to support it.

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Monday Roundup: The Power is Yours

Waxing UnLyrical

Happy Monday! Is everyone looking forward to the holiday week? And for my fellow Americans, any big 4th of July plans? And… happy birthday in advance to my dad, who celebrates his birthday tomorrow! Image: Artotem via Flickr, CC 2.0. Power.

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Your Digital Tattoo: Guidelines On What (And What Not) To Tweet

Firebelly

Editorial Note: this is neither a condemnation or an endorsement of the @veevee example used here. Social media has become a digital tattoo. What kind of tattoo do you have? Are you concerned about what people are seeing and can find?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The 5 LinkedIn Mistakes To Avoid

The Social Media Incubator

You’re on LinkedIn, right? If you said no, you’ve made your first big mistake. LinkedIn is a must for your company’s social media marketing plan.

Change the Tone of your Conversation with your Members/Customers

SocialFish

By now, most organizations realize that to satisfy today’s demanding customers they have to do more than just pushing generic products and benefits to the market. A go-to solution is “customer service.”

Funny Business: The Best Digital Marketing Humor, 2013 Edition

Webbiquity SMM

One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0.

36 Rules of Social Media

Firebelly

Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. 36 seem like a lot? Pick a couple of your favorites and start from there!

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

6 Ways to Get Your Employees Blogging

SocialFish

Recently, at my company, I was tasked with starting up a company blog. This is where it gets fun… we have helped our clients build successful blogs and come up with a blogging strategy, content calendars, etc. Most of this falls under my purview as I am the social media director.

Book Preview: The Social Employee

Webbiquity SMM

In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for?

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5 Tips for Creating Engaging Social Media Content

The Social Media Incubator

Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales.

Weekly Roundup: Being Human

Waxing UnLyrical

Hi gang! WUL is on vacation for one more week, but that doesn’t mean our archives are. So today’s roundup contains a selection of posts shared over the years that reinforce the importance of being human. Image: Quinn Dombrowski via Flickr, CC 2.0.

How has the Internet Changed Higher Education? [Infographic]

Firebelly

There is not a time in my life where I have not used the Internet. From fourth grade using the Internet to do research for projects to now using the Internet as the main source for compiling information for my job here at Firebelly, the Internet has always been in my life.