July, 2013

Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Guest post by Alice Jenkins of How2become. Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization.

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Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing!

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Pheed – Express Yourself on Social Media

Mindjumpers

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013.

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers themselves. It takes time but as follower numbers continue to rise, we know the effort is worth it, right? Image via CrunchBase. Well, maybe not. Maybe all this tweeting, retweeting, following and friending is just so much spitting in the wind.

How to Measure Content Marketing Success

Webbiquity SMM

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g.,

The Google News Standout Tag: Does it Work?

Adam Sherk

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The questions I’m asked most often are how and when to use it, how well it works and if it is worth putting in the time and resources to support it.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Image: UOregon Conference Services via Flickr, CC 2.o. Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. But understanding the differences between each type of user who follows you can also lead to an increase in awareness and sales.

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The 5 LinkedIn Mistakes To Avoid

The Social Media Incubator

You’re on LinkedIn, right? If you said no, you’ve made your first big mistake. LinkedIn is a must for your company’s social media marketing plan.

Choosing the Right Social Media Platform [Infographic]

Cody Ward

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. First off, you have to decide on the resources you’re willing to allocate every day, week, and month to maintaining the account.

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

Monday Roundup: The Power is Yours

Waxing UnLyrical

Happy Monday! Is everyone looking forward to the holiday week? And for my fellow Americans, any big 4th of July plans? And… happy birthday in advance to my dad, who celebrates his birthday tomorrow! Image: Artotem via Flickr, CC 2.0. Power.

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[Cool Infographic Friday] A Who’s Who of the Minions

SocialFish

My brain is still on vacation and I wish I had some minions to do all my work for me. Sadly, these will have to do. A Who’s Who of the minions infographic. Potluck

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5 Tips for Creating Engaging Social Media Content

The Social Media Incubator

Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Weekly Trends on Instagram

Firebelly

What is even bigger than Instagram? Daily Instagram hashtag trends! There are many Instagram users that enjoy posting pictures that correspond to the ‘trend of the day’.

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Funny Business: The Best Digital Marketing Humor, 2013 Edition

Webbiquity SMM

One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”

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25 Random Observations about #MozCon Speakers

Adam Sherk

I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Things You Should Know About Changes in Facebook Functionalities

SocialFish

There are new changes to Facebook almost every month that cause a lot of panic and irritation among its users. Although it has been seen that most of the users adjust to these changes in a while, the constant barrage of changes has become a sore point for quite a number or users.

Social Media for B2B – 3 Top Tips For Generating B2B Leads Online

The Social Media Incubator

When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” ” Here ar our top 3 tips for helping your B2B business to thrive using social media: Develop a strong LinkedIn presence – LinkedIn is the B2B go-to place online.

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Why You Should Care About Gmail’s New Tabs as a Blogger, Marketer, Freelancer, and a User

Kikolani

Are you a blogger, Internet marketer, freelance writer, or just someone who likes to get their email? Whether or not you use Gmail, you should be concerned. Here’s why Gmail wants you to be excited about their new tabs.

Book Preview: The Social Employee

Webbiquity SMM

In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for?

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Your Tax Dollars: U.S. State Department Pays $630,000 for Facebook Likes

Bill Hartzer

According to a sensitive but unclassified report , the Bureau of International Information Programs, a part of the United States State Department , has paid $630,000 of U.S taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page.

Weekly Roundup: Being Human

Waxing UnLyrical

Hi gang! WUL is on vacation for one more week, but that doesn’t mean our archives are. So today’s roundup contains a selection of posts shared over the years that reinforce the importance of being human. Image: Quinn Dombrowski via Flickr, CC 2.0.

Change the Tone of your Conversation with your Members/Customers

SocialFish

By now, most organizations realize that to satisfy today’s demanding customers they have to do more than just pushing generic products and benefits to the market. A go-to solution is “customer service.”

Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

The most common misconception about social media for business is that it can be done as a separate entity. However, that statement couldn’t be further from the truth. It should be looked at as a tool and component of your overall business strategy, not a standalone strategy.