May, 2010

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

Facebook: profile, page or group? | Sherrilynne Starkie

Sherrilynne Starkie

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

As much as Facebook may not be kind to businesses, it's still a tremendously valuable business tool. After all, Facebook could eat the web. In fact, you're likely spotting the shift; instead of companies posting their URLs on television

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11 Myths of Social Media Marketing

Webbiquity SMM

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on ….

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Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization.

Forward Ladies: social media masterclass | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social media might be old. It might even be a dead buzzword. That's why you need to paint a picture that's more meaningful and encompasses what social media

What’s So Funny About Social Media and Online Marketing?

Webbiquity SMM

What has 28 links and will make you laugh? This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs.

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Dave Fleet

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of Nestle and United Airlines. The list makes for interesting reading: You must be proactive: Nestle knew the palm oil/deforestation issue could blow up, but did nothing about it until it did. You must improve customer support: Poor customer service now has the potential to do widespread damage to your brand.

May 2010: Isle of Man Twitter top 10 | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

This is a guest post by Beth Hrusch. Why do businesses need social media? It's a good question, and one that everyone should ask before they get started. After all, spending time, money, and other precious resources on social media

Why does Facebook hate us?

Freelance Social Media

Facebook just announced another major change yesterday: limiting landing tabs to “authenticated pages”. This means that a “page must have greater than 10000 fans or the Page admin must work with their ads account manager” to be

Location is important for your Contact Center too!

Buzz Marketing for Technology

Location Based Services (LBS) are becoming all the rage now.

Is social media marketing too labor intensive?

Direct Marketing Observations

I was looking at a list of clients that I had worked with over the past couple of years and it’s well over 40. It’s not a big number, but what caught my eye was that I had created a matrix of what I had done specifically for each client.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Still Think Social Media Is A Fad?

Justin Levy

A recurring topic seems to be whether or not social media is a fad. Personally, I'd like to think that we're past having to justify whether or not social media will disappear any time soon. But then I interact with my circle of family

Social media: how to handle feedback | Sherrilynne Starkie

Sherrilynne Starkie

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

This is a guest post by Hugo Guzman. So here's the scenario: A potential client reaches out to your agency. They are interested in this new “social media” thing but haven't actually dipped their proverbial toes in the social waters yet

Enterprise 2.0! How businesses are lapping up social media?

Atom Thought

What do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO FORUM Magazine asked me! Even before this, a few months back Gaurav Dewan from Solution Digitas asked me about Enterprise 2.0!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Who is your Social Media lightening rod?

Buzz Marketing for Technology

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). And I have noticed a difference between the successful ones and the not so successful ones.

On Trust and Children in Social Networks

Direct Marketing Observations

So I’m at my 12 year old daughter’s softball game last Friday night and as the game is concluding I reach for my cellphone and I see a text from my wife it reads: Your daughter is on Facebook&# ? I text back. She better not be&#.

Social Media? There's an app for that!

Freelance Social Media

Social Media Pocket Guide App Available on the App Store LangfordMedia has launched an app for small businesses called Social Media Pocket Guide. The app is currently available on Apple's App Store for the iPhone, iPad, and iPod Touch

Big changes for Social Media Club | Sherrilynne Starkie

Sherrilynne Starkie

6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring.

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Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

Maintaining a Facebook Page is now a fundamental part of most news organizations' social media presence. News sites utilize Facebook Pages to increase brand visibility, promote content, interact with users and drive traffic back to

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iPad saves the Page Advertising Business

Buzz Marketing for Technology

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it.

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There is no point in using Twitter for your business. Wait, Yes there is…

Direct Marketing Observations