October, 2018

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? There is no single right or wrong answer. The first step is to understand what your social media goals are and measure against them. There are three primary purposes for social media. While most businesses would love to do all three, often the focus is on one or another. These goals are: Social Proof. Customer Service.

No More Copied Content on Facebook

Socialmedia.biz

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well. That is if they still want to continue to channel traffic from the social media giant to their sites.

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6 Tips for Planning Your 2019 Social Media Strategy

Social Media Today

As we near the year's end, social media marketers are shifting into planning mode for next year. Here are some tips for planning your 2019 social media strategy

The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

Dave Fleet

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave. When our son was born I made the decision to take some time off this summer. As I quickly learned, it’s not something that a lot of dads in our industry do however from the time we knew we were having a baby, I assumed that I would take this time.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Facebook cracks down on link bait and ad farms.

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More Trending

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month. It gets better– over 61 million users are senior level influencers and 40 million are in decision-making positions. What’s more, the network is known for being a serious spot for acquisition, retention and recruitment. If you use it right, LinkedIn can help you get in front of the right people.

How Do I Contact Instagram Support When I Need Help?

SocMed Sean

I have gotten this question a few times and it’s a very tough one to answer, but I’ll give it my best shot. Hey Sean, Do you know of a good way to get in contact with Instagram support? I have lost access to my account and need to find out how to recover it. It looks as though someone hacked my account and then changed the email address. Because I can’t login or change the password, I’m stuck and I don’ t know how to get Instagram to help me get back in.

Facebook Launches New Dashboard to Better Track Facebook Ad Performance

Social Media Today

Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content

The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

Dave Fleet

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4. Facebook is rolling out a new, simplified version of Messenger: Messenger 4. It puts the focus back on messaging and connecting.

Twitter may remove the ‘Like’ option from tweets

Socialmedia.biz

Receiving Likes on social media may be on the verge of extinction, at least for one social media platform. Just like Facebook and Instagram, one of the big aspects involved with Twitter is the “Like” option. The simple tap or click on the heart icon on someone’s tweet allows a user to register their approval of the tweet. Now there is speculation going around that the social media company may be doing away with that particular aspect of their experience.

Gimme a break! – #Compassion in the workplace

Janet Fouts

Photo by Mimi Thian on Unsplash. Workplaces stress is quite literally a killer of productivity as well as health. Bringing compassion into the mix can lift spirits and bring a sense of oneness that may not have existed before. Even if the team isn’t ready for it, showing compassion in the workplace sets a tone that they will gravitate to because it feels right. In a compassionate work environment is less prone to burnout.

25 Great Saved Replies to Save Time on Social

agora pulse

Want to save time and improve customer experience? Using saved replies can help you do just that. A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. Or even worse– spammy. They don’t have to. If you use them well and make them a part of your communication strategy, saved replies can speed things up without sacrificing post quality. Using Saved Replies.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Implements New Restrictions on 'Low Quality' Ads

Social Media Today

Facebook is rolling out some new restrictions to penalize businesses that publish low quality ads

Why Every Business Needs PR While They Grow

Meltwater

While PR is experiencing a bit of a renaissance as the value of earned media and backlinks seems to be at the top of many brands’ list of digital marketing… Read More >>>.

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Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. It’s news to keep marketing and communications professionals ahead of the curve. The night that YouTube went dark. YouTube experienced a global outage affecting users around the world. It remains unclear what caused the outage.

7 Enticing Twitter Tactics for Your Business Outreach

Socialmedia.biz

Thread On. As we all know, tweets are short lived. But, they are highly influential in this short life-span. Threading of tweets is an excellent way to beat this. Threads are conversational tweets that can be used to keep your audience engaged. Like a sequence, you can thread tweets to convey connected ideas.Twitter threads are used for building narratives and commentary for your brand engagement. You can keep adding tweets gradually, as and when required.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Sultana F. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. She previously served as President of PRSA-NCC, the largest chapter of PR professionals in the U.S. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa.

How Instagram Influencers Use the Paid Partnership Feature

agora pulse

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Even teens with a modest following are making money promoting products and services via social media. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years. Posting to Instagram takes a focus on analytics , strategy planning, time management , and the help of third-party tools.

7 Tips for Going Live on Facebook, Instagram or Twitter

Social Media Today

Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help

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The Best Days and Times for PR Content

Meltwater

We’re producing A LOT of content these days.But is anyone consuming that content that we work so hard to create?Chances Chances are that unless we’re posting it at optimal times, the… Read More >>>.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.), this is the integraged digital media framework I use with my clients, no matter the challenge.

How To Balance Social Media With Real Life

Socialmedia.biz

Are you clicking on Facebook and Instagram multiple times a day, usually without thinking about it? If so, you might be more addicted to social media than you realize. While social media can certainly be useful for connecting with friends, it’s overtaken many people’s lives. When we spend so much time on social media, we start to lose sight of what reality actually is. Here are some ways you can balance social media with real life. Limit your usage.

Understanding Martech Niches: Content Marketing's TOP influencers

Audiense

This week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing. Our analysis of this audience is not a high-level influencer identification but a deep dive into the sub-categories within content marketing to identify the most relevant people to target for industry professionals. By analyzing this audience we work to identify the top influencers within those different categories. Influencer Marketing

The Simple Guide to Better Money Management

The Realtime Report

The Simple Guide to Better Money Management. We all need to manage our money better. Whether we are funding our own lives, our family, or a business, understanding where your money goes and how you can reduce your costs is a smart move for everyone. Think of it as streamlining your expenses so that you can maintain healthy savings or capital that can then be reinvested into your life or business.

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11 Facebook Updates You Need To Know for 2019

Social Media Today

From product stickers, to Facebook Stories, to allowing on and offline behavioral targeting, these are the Facebook updates you need to be aware of

October Lab Review

agora pulse

It’s been a busy few months since we published a Social Media Lab review here on the main blog! We have pulled back to publishing every other week so there haven’t been as many experiments. But the ones we have published are ground breaking IMHO. Lots of interesting factoids to digest. So get ready!! 30 Hashtags on Instagram Posts: Yes or No? Instagram allows a maximum of 30 hashtags on posts. But is it beneficial to use that balance? In this experiment we tested just that.

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A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

Unless you’ve been hiding under a rock for a month, you’re aware that cannabis is now legal in Canada. Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out. Ironically, the burgeoning industry was working with looser regulation before Pot Legalization Day on October 17 th , 2018. On that day a whole new regime came into play, which in many ways ties marketers’ hands.

4 LinkedIn Trends to Harness for Better Engagement

Oktopost

The B2B social media landscape is always evolving. One day Facebook Bots are on the rise, the next Instagram launches IGTV. Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. While the LinkedIn code has been relatively easy to […]. Social Media Marketing LinkedIn Social Engagement Thought Leadership Video Marketing

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