October, 2018

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? There is no single right or wrong answer. The first step is to understand what your social media goals are and measure against them.

No More Copied Content on Facebook

Socialmedia.biz

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well.

6 Tips for Planning Your 2019 Social Media Strategy

Social Media Today

As we near the year's end, social media marketers are shifting into planning mode for next year. Here are some tips for planning your 2019 social media strategy

Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals.

Google 305

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

Dave Fleet

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave.

Team 352

More Trending

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month.

Facebook Attribution Tool: The Ultimate Introduction

Jon Loomer

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” ” A couple of things… 1. This tool is DEEP.

Tools 169

Twitter Releases Data on Usage Trends Since the Change to 280 Characters

Social Media Today

Twitter has released a set of new data points which highlight that the switch from 140 to 280 characters has been a success for the platform

Data 171

Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Sultana F. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program.

Millennials are Deleting Facebook. Where are They Going?

Ignite Social Media

Facebook continues to fail to capture the attention of younger users. Behavior trends over time have shown that those in the Millennial and Gen Z category are logging on less and less.

How Instagram Influencers Use the Paid Partnership Feature

agora pulse

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Even teens with a modest following are making money promoting products and services via social media.

Are Instagram users included in Facebook Saved Audiences?

Jon Loomer

Facebook Saved Audiences are a built-in feature allowing advertisers to pre-build an audience for repeated use in targeting. By using the Saved Audience tool , you can save time and ensure consistency in your advertising. You can also gain insight into the make-up of a particular target group.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Ways to Use the Instagram Nametag Tool to Gain More Followers for Your Brand or Business

Social Media Today

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience

Tools 171

Want to gain a massive following on Instagram?

Sherrilynne Starkie

Did you know that one daily post to Instagram is the key to growing a massive following? Your follower growth rate can almost double by posting seven times a week. Consistency is crucial. The best results come from regular posting. Instagram is more than just a photo sharing network.

How To Balance Social Media With Real Life

Socialmedia.biz

Are you clicking on Facebook and Instagram multiple times a day, usually without thinking about it? If so, you might be more addicted to social media than you realize. While social media can certainly be useful for connecting with friends, it’s overtaken many people’s lives.

The Holidays on Social: Dos and Don’ts

Ignite Social Media

Where does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here–swapping out our sandals for sweaters and devouring all things pumpkin spice. It’s officially fall, which means the holiday season almost upon us.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

25 Great Saved Replies to Save Time on Social

agora pulse

Want to save time and improve customer experience? Using saved replies can help you do just that. A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. Or even worse– spammy. They don’t have to.

Dial In Your Facebook Dynamic Ads for the Holidays

Jon Loomer

Dynamic product ads are critical to having a successful Facebook marketing holiday season.

6 Tips to Help Boost Engagement with Your Social Media Videos

Social Media Today

Here are some helpful tips on how to generate more engagement with your video content

Top 7 leads to draw audiences in

Sherrilynne Starkie

Sometimes getting the first, or lead, paragraph right is the hardest thing about writing a story. Whether it’s a blog post, a short video or podcast or even an opinion column, get it right, and the rest of the content will flow.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

7 Enticing Twitter Tactics for Your Business Outreach

Socialmedia.biz

Thread On. As we all know, tweets are short lived. But, they are highly influential in this short life-span. Threading of tweets is an excellent way to beat this. Threads are conversational tweets that can be used to keep your audience engaged.

3 Reasons You Should Test Facebook’s Instant Experience Ads

Ignite Social Media

Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does.

October Lab Review

agora pulse

It’s been a busy few months since we published a Social Media Lab review here on the main blog! We have pulled back to publishing every other week so there haven’t been as many experiments. But the ones we have published are ground breaking IMHO. Lots of interesting factoids to digest.

Review 151

How to Determine Facebook Ad Spend by Country

Jon Loomer

Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad spend by country: Worldwide: Just target everyone on the planet in the same ad set. Country Clustering: Throw your primary countries that work best into the same ad set.

How To 164

How to Better Engage with Customers on Social Media [Report]

Social Media Today

A new report has outlined the staggering amount of time people now spend on social networks, and which platforms are seeing increased focus

Report 171

Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights.

The Best Days and Times for PR Content

Meltwater

We’re producing A LOT of content these days.But is anyone consuming that content that we work so hard to create?Chances Chances are that unless we’re posting it at optimal times, the… Read More >>>.

Six Examples of Great Community Management

Ignite Social Media

There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand.