October, 2018

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? There is no single right or wrong answer. The first step is to understand what your social media goals are and measure against them.

No More Copied Content on Facebook

Socialmedia.biz

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well.

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6 Tips for Planning Your 2019 Social Media Strategy

Social Media Today

As we near the year's end, social media marketers are shifting into planning mode for next year. Here are some tips for planning your 2019 social media strategy

Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

Dave Fleet

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave.

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How Do I Contact Instagram Support When I Need Help?

SocMed Sean

I have gotten this question a few times and it’s a very tough one to answer, but I’ll give it my best shot. Hey Sean, Do you know of a good way to get in contact with Instagram support? I have lost access to my account and need to find out how to recover it.

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Facebook Attribution Tool: The Ultimate Introduction

Jon Loomer

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” ” A couple of things… 1. This tool is DEEP.

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5 Ways to Use the Instagram Nametag Tool to Gain More Followers for Your Brand or Business

Social Media Today

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience

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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4.

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Gimme a break! – #Compassion in the workplace

Janet Fouts

Photo by Mimi Thian on Unsplash. Workplaces stress is quite literally a killer of productivity as well as health. Bringing compassion into the mix can lift spirits and bring a sense of oneness that may not have existed before.

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Sultana F. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program.

How to Determine Facebook Ad Spend by Country

Jon Loomer

Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad spend by country: Worldwide: Just target everyone on the planet in the same ad set. Country Clustering: Throw your primary countries that work best into the same ad set.

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Instagram, Snapchat Continue to Lead in Teen Usage, While Facebook Continues to Decline

Social Media Today

Snapchat and Instagram remain the most popular apps among teens by a significant margin, as highlighted in this new report

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights.

7 Enticing Twitter Tactics for Your Business Outreach

Socialmedia.biz

Thread On. As we all know, tweets are short lived. But, they are highly influential in this short life-span. Threading of tweets is an excellent way to beat this. Threads are conversational tweets that can be used to keep your audience engaged.

How Instagram Influencers Use the Paid Partnership Feature

agora pulse

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Even teens with a modest following are making money promoting products and services via social media.

The Best Days and Times for PR Content

Meltwater

We’re producing A LOT of content these days.But is anyone consuming that content that we work so hard to create?Chances Chances are that unless we’re posting it at optimal times, the… Read More >>>.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Dial In Your Facebook Dynamic Ads for the Holidays

Jon Loomer

Dynamic product ads are critical to having a successful Facebook marketing holiday season.

Facebook Launches New Dashboard to Better Track Facebook Ad Performance

Social Media Today

Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

How To Balance Social Media With Real Life

Socialmedia.biz

Are you clicking on Facebook and Instagram multiple times a day, usually without thinking about it? If so, you might be more addicted to social media than you realize. While social media can certainly be useful for connecting with friends, it’s overtaken many people’s lives.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

25 Great Saved Replies to Save Time on Social

agora pulse

Want to save time and improve customer experience? Using saved replies can help you do just that. A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. Or even worse– spammy. They don’t have to.

Understanding Martech Niches: Content Marketing's TOP influencers

Audiense

This week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing.

Are Instagram users included in Facebook Saved Audiences?

Jon Loomer

Facebook Saved Audiences are a built-in feature allowing advertisers to pre-build an audience for repeated use in targeting. By using the Saved Audience tool , you can save time and ensure consistency in your advertising. You can also gain insight into the make-up of a particular target group.

8 Holiday Social Media Marketing Campaigns to Try This Season

Social Media Today

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

Unless you’ve been hiding under a rock for a month, you’re aware that cannabis is now legal in Canada. Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out.

Why Every Business Needs PR While They Grow

Meltwater

While PR is experiencing a bit of a renaissance as the value of earned media and backlinks seems to be at the top of many brands’ list of digital marketing… Read More >>>.

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The Simple Guide to Better Money Management

The Realtime Report

The Simple Guide to Better Money Management. We all need to manage our money better. Whether we are funding our own lives, our family, or a business, understanding where your money goes and how you can reduce your costs is a smart move for everyone.

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3 Reasons You Should Test Facebook’s Instant Experience Ads

Ignite Social Media

Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does.

Facebook Custom Audience Sizes Have Returned (sort of!)

Jon Loomer

Facebook advertisers continue to experience challenges when using the platform’s custom audience feature to estimate potential audience sizes. In particular, many advertisers report seeing errors that state the audience size is “not available”.

7 Tips for Going Live on Facebook, Instagram or Twitter

Social Media Today

Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help

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