May, 2017

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

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Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion

SocialFish

By Elizabeth Weaver Engel, MA, CAE, CEO and Chief Strategist, Spark Consulting. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for publishing, monitoring, or customer service, you need to measure your efforts.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Infographic: Is That All? What a Social Media Manager Does

Meltwater

Snap pics, shoot a video, and add 140 characters of clever. While you’re at it,… Read More.

More Trending

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

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LinkedIn Groups: What you Need to Know Now

SocialFish

If you read this blog, you know I tend to be sort of a glass-half-empty kind of gal. I prefer to think of myself as a realist rather than a pessimist, but hey–someone has to be the downer, right?

Groups 193

The Worst Advice We Got from Social Media Gurus: Our Social Media Expert Roundup

agora pulse

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Before you hand over a penny to this person, listen up.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Spotting Trends in the PR Industry

Meltwater

Trend spotting in the PR industry is a bit like trying to capture lightning in… Read More.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more.

“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

I’ve believed this for a while, and it was reinforced to me just the other day: How our future unfolds is determined in large part by whether or not we buy into our own myths. We live in a lovely, 1930s-era Cape Cod.

Course 210

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

Energy 206

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Mark Your Calendars – SUMMER SOLSTICE 2017

SocialFish

Come to The Solar Foundation ’s seventh annual Summer Solstice event on June 22, 2017 in Washington, DC! SUMMER SOLSTICE 2017. Hogan Lovells, LLP, 555 13th St NW, Washington, DC. June 22. 5:30 PM – 9:00 PM. Join us at The Solar Foundation’s 7th annual Summer Solstice!

Energy 191

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions.

Teaching Modern PR to Students

Meltwater

One of the challenging parts of teaching modern PR and social media is the fact… Read More.

Content Types and When to Use Them

Ignite Social Media

When choosing what type of content to create, it is important to first determine what result is desired from the post. Objectives like driving sales on a website, introducing a brand, or encouraging interaction on a channel are common.

Types 135

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

A couple of days ago, I received a membership renewal notice from AAA. This #inyourface graphic was right at the top: Whoa!!! Panic stations, people, move out of the WAY, Lola, I need to grab my wallet now now now NOW.

4 reasons your content marketing isn’t working & how to fix it

Socialmedia.biz

Success comes from more than a few random blog posts & tweets. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com.

How Social Media Can Make You Healthier

SocialFish

Since the Internet first went public, people have been using message groups, bulletin boards and forums to form communities dedicated to losing weight and leading a healthier lifestyle.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Build an Employee Brand Ambassador Program

Meltwater

Consumers no longer trust in the marketing content brands release into the world. In fact,… Read More. Blog Brand Marketing

Brands 155

Should Your Social Media Content Change with the Seasons?

Ignite Social Media

It’s no surprise that a change in weather can affect our mood and health, but did you know it can also have an effect on the way we consume content?

How To Improve Your Online Marketing Strategies

The Realtime Report

How To Improve Your Online Marketing Strategies. Do you want to achieve better online marketing results? Unfortunately, a large number of individuals and businesses waste a lot of time, money, and effort working on online marketing activities that simply don’t work.

Social Media for Dentists: How to Get Clients using Social Media

Devumi

Just like any other professional, dentists are always on the lookout for tools that can help them provide better services for their patients. Social media can be one of these tools. It’s not just about promoting their services. There is more to social media for dentists than that.

How the Internet Works (Infographic)

SocialFish

A fun reminder. Because cats in hats. Cool Infographic Friday

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6 Social Media Marketing Lessons That Samurai Can Teach You

agora pulse

The following guest post is written by Rishabh Dev of Mapplinks. Inspiration is everywhere. All that is needed is observation. For marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai.

5 Steps to Brand Reputation Management

Meltwater

Online content adds a dimension to your brand – and ultimately your reputation – because… Read More.

How to Create Content That’s Inspired by Your Community

Ignite Social Media

There’s a whole lot that’s changed in the almost ten (!) years since Ignite’s been in the crazy, ever-changing social media business, but one thing has remained the same: Our dedication to the POST Methodology developed by Forrester.