April, 2010

Social media gets blame for PR disasters | Sherrilynne Starkie

Sherrilynne Starkie

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook! It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe.


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The Next Big Thing in Social Networks


How much information are you willing to make public in order to improve your social networking experience? With the introduction of Foursquare and other location-based services, we started publishing our precise location data, and now with Blippy , our friends can see our credit card purchases as we make them. What capabilities might the next social networks have to “improve&# our intimacy with our online friends? I imagine it might go something like this*: Creddy.

9 Ways To Get Yourself Unfollowed On Twitter | jasonyormark.com

Jason Yormark

Oh the wonders and gloriousness of being followed on Twitter! It's a tiny gift from the digital world that keeps on giving. An invitation from

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What drives participation in a social network?

Direct Marketing Observations

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. With that being said, once people are “there&# , and they “get it&# , they can see pretty quickly what the trans-formative nature and power of social media is like, and what it can do.

More Trending

April 2010: Isle of ManTwitter's most influential | Sherrilynne Starkie

Sherrilynne Starkie


Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google

Harp Interactive

The more that relevant websites link to your website, the better Google likes you. It is authority by association. Think of it this way: you have a LinkedIn profile and the more your colleagues/clients recommend you the better your professional standing. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. The best way to get back-links is to create valuable content; create it and they will link!

Framework for Corporate Social Media Ethics and Compliance


What are the legal and ethical considerations to consider when launching a social media initiative? Where does a company draw the line between risk and reward when trying to get the most out of its social media marketing or PR? I’ve had dozens of great conversations about this in the past few weeks, and I have been thinking about a framework for ethical and compliant social media marketing.

9 Ways To Get Yourself Unfollowed On Twitter

Jason Yormark

Oh the wonders and gloriousness of being followed on Twitter! It's a tiny gift from the digital world twitter_unfollow that keeps on giving. An invitation from those that you've never met, to share your deepest, darkest secrets and

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Protecting Children from Social Media

Direct Marketing Observations

How can you protect your children from social media? One might say, “Do we really need to&# ? and another would say “We have to&#. and still another will say, “We’re all overreacting&#. and you know what? All three opinions are in a certain way, correct. Do some of the following questions and comments sound familiar?

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

Share with Google Buzz. baseball. A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can

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Greenpeace v Nestle | Sherrilynne Starkie

Sherrilynne Starkie


Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Bookmark and Share Just found out about a neat new way to get more “Likers” to your Facebook Page, via text message! The best part is you can incorporate this method with your offline advertising. Have a local radio spot

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Is Facebook’s Social Graph Beacon 2.0?


With its incredible growth (200 million to 400 million users in the last 12 months), and announcement at its April 21 F8 developer conference of new capabilities, Facebook seems to have become, as Chris O’Brien of the San Jose Mercury News says, “the most important company on the Web.”.

The free ride in social media is coming to an end

Direct Marketing Observations

As Twitter continues to edge towards more of a business model that will offer something close to a premium level offering, something else caught my eye this week and it was this… Ning announced that it was doing away with its free product and forcing its existing free networks to either make the change to premium accounts or migrate their networks elsewhere. They also announced that the company has cut almost 70 people —accounting for over 40% of its staff.

Who Influences You? (Plus, get a free book) | Almost Savvy

Almost Savvy

One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn't. Learning how best to communicate and influence others is no different. Don't we all hope to influence others in

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Should you outsource social media? | Sherrilynne Starkie

Sherrilynne Starkie

Find out What your Facebook Fans Really Think!

Harp Interactive

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall. Polls are a great way to engage your Fan base community for fun, feedback or to gain insight into your brand, product or service or customer mindset. Although there are many poll application options for Facebook, we like the one simply called, Poll.

Social Networking For a Cause: The Power of Online Communities

Saying It Social

I'd like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. About two months ago, I was reading down my Facebook News Feed to see

Goldman Sachs Story Highlights Classic PR Blunder


Within the past 10 days I have told someone “Don’t put into an e-mail, chat, a tweet, a Facebook status update or anywhere else something you don’t want on the front page of the New York Times.” It’s classic communications advice. And yet, Goldman-Sachs executives are apparently too stupid and too arrogant to show any such restraint. The U.S.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monitor your social space with 7 tools and 16 minutes of setup.

Direct Marketing Observations

If you’re the average person, you don’t have time for paid monitoring tools; and furthermore, you really don’t want to mess with complicated social media monitoring tools or setup either. So what do you do if you want to monitor your space, your company, your name and your competition? You check out these 7 easy tools with even easier setups.

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How to: Turn On/Off LinkedIn Notifications | Almost Savvy

Almost Savvy

From the AlmostSavvy mailbag: David asks, “How do I stop receiving an email each time someone connects with me on LinkedIn?” Great question, David! LinkedIn can be a real workhorse when it comes to our networking efforts

Brown's 'bigoted' comment | Sherrilynne Starkie

Sherrilynne Starkie

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Even though social media isn't new to many of us, the world is waking up to this new shiny toy. Thanks to books like The New Community Rules, written by yours truly, Engage, Social Media 101, and others, social media marketing is

Facebook & India

The Marketing Blog

This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world's second most

50+ ways to search Twitter | Shuaism

Josh S Peters

50+ ways to search Twitter and find discussions and people

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Effective social media programs? Yeah right, how would you ever prove it? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools. The problem is they are all just that, all disparate systems that are not connected and certainly not integrated.

SocialCorp on iPad


A friend sent me this picture of the cover of my SocialCorp book via Kindle on an iPad. Posted via email from socialized.

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