July, 2020

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How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

Have you decided to turn to a social media marketing agency for all your social media needs? Then you’ll need to sift through all the possibilities and find which agency works best for you. . You’ve reached the point now that your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time—but you don’t have the time or resources to manage them.

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5 Key Tools to Improve the SEO Potential of Your Content

Social Media Today

Looking to improve the search performance of your content? Here are some key elements you need to keep in mind - and tools to help.

Tools 218
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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers.

Brands 226
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Tips for Executing LinkedIn Groups

Ignite Social Media

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. LinkedIn, the leading social media network for professionals to connect, currently has over two million groups on their platform.

Groups 197
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Social media marketing is way more than posting a pretty picture and watching the likes roll in. It involves understanding your audience, their problems and motivations, and strategizing how best to not only reach them, but interact with them in meaningful ways. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales.

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3 ways to use audience intelligence for fashion innovation

Audiense

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences. Connect with him on Twitter and LinkedIn.

Fashion 178

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Twitter Surveys Users on Possible Options for Tweet Subscriptions

Social Media Today

With Twitter working on developing a new subscription option, it's sent out a survey to some users asking them about potential options they might be willing to subscribe for.

Survey 218
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

B2B 148
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What Brands Should Know about Facebook and Instagram Shops

Ignite Social Media

The Current Online Shopping Landscape. In response to the global pandemic, buyers significantly have shifted their consumption behaviors. A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Younger users who have grown up with digital shopping options are more readily adapting to this behavior, meaning the shift away from physical shopping may intensify.

Instagram 196
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Parler Denounces Possibility Of Antisemitism At Twitter

Forbes Social Media

Parler, the libertarian or right-leaning social media platform calling itself the “anti-Twitter,” accused Twitter of locking accounts of Jewish users for displaying profile pictures featuring the Star of David.

Twitter 145
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Users spend an average of 46 minutes on TikTok daily. But the question is: how can you get your videos to catch your audience’s attention during that time? While there’s no magic recipe, coming to grips with the TikTok algorithm can help you work with it and improve your odds of success. So what are you waiting for? Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network.

Hashtag 145
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Social media silence: How to know when your brand should stay quiet

Sprout Social

“Think of the end at the beginning, always.” That’s what my previous boss and mentor constantly asked of me. As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing.

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LinkedIn Adds New Analytics Tools for Company Pages, New Process to Limit Page Follow Invites

Social Media Today

LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and a new limit on company page invites.

Analytics 218
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How Social Media Is Transforming the Customer Experience

Oktopost

When you are trying to reach a potential new customer, how do you do it? Phone call, email, LinkedIn? What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. Why, then, are we still focused on email blasts? And how can social media transform the customer experience?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness,

LinkedIn 177
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7 Instagram Engagement Touchpoints (to reach more of your Followers)

Socially Sorted

Using Instagram Engagement touchpoints will help you able to reach more Instagram followers that already want to hear from! No more than chasing likes or comments or getting more new followers. Here are 7 Instagram Engagement Touchpoints you need to know in order to reach more of the people that follow you with your content. […]. The post 7 Instagram Engagement Touchpoints (to reach more of your Followers) appeared first on Socially Sorted.

Instagram 136
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How to Create the Best Google My Business Posts

Hootsuite

If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. It’s one of the first places your customers look when they need to find your opening hours, location, busy times, and latest news.

Google 145
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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. consumers say it’s important for brands to take a stand on social and political issues.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google Adds Auto-Generated 'Smart Replies' to YouTube Studio

Social Media Today

Google is adding its auto-generated 'Smart Replies', which provide quick response options based on machine learning, to YouTube Studio to help creators engage with their communities.

YouTube 218
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

The U.S. population, and therefore its workforce, is becoming increasingly diverse. In the past 40 years, the white working-age population has declined from 83 percent of the nation’s total to 63 percent, while the number of minority workers has doubled. However, when it comes to leadership positions, the statistics are different. About 13.4 percent of the U.S. population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 percent of senior leadership

Industry 134
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Has COVID-19 Killed Black Friday?

Ignite Social Media

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. All three key shopping days (Thanksgiving, Black Friday, and Cyber Monday) gained over 14% in incremental sales compared to prior years and were on track to again exceed sales in 2020… until COVID-19 happened. Now, all the original 2020 holiday predictions have been thrown out the window as consumer behaviors , especially shopping behaviors, change to accommodate our new lifestyles.

Retail 177
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Instagram SEO: 6 Ways to Increase Your Discoverability

Later

Brushing up your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost. . The fact is that many of the techniques you use to optimize your SEO on the web can be applied to improve your content and profile’s discovery on Instagram! . From hashtags to alt text, we explain how to take on an SEO mindset on Instagram and why this can help increase your discoverability. .

SEO 132
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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YouTube Verification: How to Get a Grey Checkmark for Your Channel

Hootsuite

Getting a YouTube verification badge is massively important for anyone who wants to make money from this video sharing platform. But it’s not easy to get that little grey checkmark (and maintain it). Maybe you’ve already tried to get your YouTube channel verified, and you were rejected. Maybe you earned it, and not long after, you lost it without knowing why.

YouTube 139
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Effective ways to ask for and get more customer reviews

Sprout Social

When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. It’s essential to incorporate asking for reviews into your marketing strategy to make sure that you’re getting quality reviews from your customers

Review 138
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How to Manage Personal Social Media Interaction for Health During Stressful Times

Social Media Today

There’s a lot of stress in the world right now, and your personal social media activity could be adding to your anxiety levels. Here are some tips on how to manage it.

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I Scream. You Scream. The Meltdown At The Museum Of Ice Cream

Forbes Social Media

Maryellis Bunn, 28, built a business that promised customers happiness, sprinkles and ice cream. The playground-meets-art installation was an instant hit with the Instagram generation. But ex-employees say that a darker reality lives under the gauzy filters.

Meeting 130
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. A meeting that same day between Mark Zuckerberg and his team, with key civil rights organizations did not go particularly well. Facebook shared an audit they commissioned, from which The New York Times pulled the line : “With less than five months before a presidential electio

Brands 176
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#324: Email List Growth Strategies That Will Transform Your Business

Amy Porterfield

Email list growth is just something you’ll never stop doing! Attracting new ideal audience members to your email list to nurture them and eventually turn them into devoted customers should be a priority as a new or veteran entrepreneur. To help you out, I’m sharing three foolproof list growth strategies. Whether you’re still working on […]. The post #324: Email List Growth Strategies That Will Transform Your Business appeared first on Amy Porterfield | Online Marketing Expert.

List 128
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4 Proven Steps: How To Complete KYC in Paytm

BeingOptimist

Have you done full or mini KYC (Know Your Customer) in Paytm? Are you still searching for the best guide where you can get all the relevant and updated information about how to complete KYC in Paytm? Then let me assure you that you are in the right place! Related Article: Easy Step By Step(A to Z) Guide:How To Use Paytm Effectively. In this article, I will provide step by step details about how to complete KYC in Paytm which you will not get anywhere on the web.

How To 124
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TikTok Ads 101: How to get started with TikTok advertising

Sprout Social

In a span of just a few years, TikTok has seen massive growth in popularity and app usage. By April of 2020, it managed to reach 2 billion downloads worldwide. And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience.

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Facebook's Civil Rights Audit Raises Significant Concerns with the Platform's Political Policy Approach

Social Media Today

An audit of Facebook's approach to civil rights has raised serious concerns with the platform's policies, in particular, it's decision not to fact-check political ads or take action on comments from political leaders.

Policies 216