Mon.Nov 04, 2019

What does a social media analyst do?


Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

3 Social Media Trends to Consider in 2020 Planning

Ignite Social Media

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year.

The State of Social Media Lead Gen 2019 - Part 1: The Current State of Social Lead Generation

Social Media Today

Is social media really an effective option for lead generation? We conducted a survey to find out what marketers are actually seeing

The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]


Bots on the internet get a bad rap. Often, you hear about them being involved in hacking incidents or trying to influence people on social media. But chatbot technology has been quietly growing and improving over the years. .

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

3 takes on the challenges facing the martech industry


Last week we closely followed the #MarTechFest event , which took place in London, and we were able to count on some professionals from the martech sector, speakers at the festival, to give us their particular vision on some of the challenges the industry faces. Audience Intelligence

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In the Studio to Record our Audiobook of Fanocracy


My co-author (and daughter) Reiko and I were in the studio recently to record the audiobook of our new book Fanocracy: Turning Fans into Customers and Customers into Fans. It was fun to record the audio together! Books Fanocracy


3 Big Mistakes Brands Make with Instagram’s Shoppable Posts


Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Yet even as powerful as it is, there are plenty of mistakes that significantly undercut its effectiveness.

How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media


Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support.

Facebook Announced A New Logo Today And It’s Not Going To Help Anything Or Anyone

Forbes Social Media

Facebook obviously didn’t get the memo about all caps

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Incorporating Modern Competitive Intelligence Tactics for Pharmaceutical Companies


Producing and manufacturing drugs and medical devices is an expensive business to be a part of. The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs.

At Gala Held By Tech’s Billionaires, Breakthrough Prize Winners Deride ‘Fake News’ And ‘Anti-Intellectualism’

Forbes Social Media

“Science is a rock of truth in a sea of fake news,” said physicist Peter Van Nieuwenhuizen. He was one of the top scientists who accepted a Breakthrough Prize award and used the nationally broadcast ceremony to decry the spread of misinformation

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33 Facebook Stats That Matter to Marketers in 2020


Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics.

How Do Credit Card Payments Work? A Behind-The-Scenes Look

The Realtime Report

How Do Credit Card Payments Work? A Behind-The-Scenes Look. The average number of credit cards Americans have is 2.35 cards. They carry an outstanding balance of about $5,551. So many of us whip out a credit card and swipe when we make a purchase. But do we really understand what happens after that?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.