Ignite Social Media
NOVEMBER 4, 2019
As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on. Read on for our key social trends for 2020 planning. 1.
Audiense
NOVEMBER 4, 2019
Last week we closely followed the #MarTechFest event , which took place in London, and we were able to count on some professionals from the martech sector, speakers at the festival, to give us their particular vision on some of the challenges the industry faces.
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Oktopost
NOVEMBER 4, 2019
Bots on the internet get a bad rap. Often, you hear about them being involved in hacking incidents or trying to influence people on social media. But chatbot technology has been quietly growing and improving over the years. . We’re long past the days when conversations with chatbots were full of stilted non sequiturs. Today’s chatbots are still quite obviously bots, but they’ve gotten much better at both maintaining natural conversational flow and understanding the discussion their human interlo
Unmetric
NOVEMBER 4, 2019
Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts. So what does a social media analyst do?
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Social Media Today
NOVEMBER 4, 2019
Is social media really an effective option for lead generation? We conducted a survey to find out what marketers are actually seeing.
Pixlee
NOVEMBER 4, 2019
Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Yet even as powerful as it is, there are plenty of mistakes that significantly undercut its effectiveness. Here are three of the most egregious. . With over one billion monthly active accounts worldwide , Instagram is an incredibly powerful marketing tool for brands.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
WebInKnow
NOVEMBER 4, 2019
My co-author (and daughter) Reiko and I were in the studio recently to record the audiobook of our new book Fanocracy: Turning Fans into Customers and Customers into Fans. It was fun to record the audio together!
Digimind
NOVEMBER 4, 2019
Producing and manufacturing drugs and medical devices is an expensive business to be a part of. The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs. With the average drug life cycle spanning two decades, from drug development to approval and commercialization, all the more multinational drug companies have unique challenges in competitive intelligence (CI).
Forbes Social Media
NOVEMBER 4, 2019
Facebook obviously didn’t get the memo about all caps.
Digimind
NOVEMBER 4, 2019
Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support. However, the pharma industry has often been deterred from engaging consumers in open dialogues the same way other consumer industries like travel, retail, and hospitality have.
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
NOVEMBER 4, 2019
Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020.
Buffer Social
NOVEMBER 4, 2019
When you want to get your message in front of the right people on social media , where do you turn? . More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re talking to a group of customers, a bunch of website visitors, or a list of subscribers.
The Realtime Report
NOVEMBER 4, 2019
How Do Credit Card Payments Work? A Behind-The-Scenes Look. The average number of credit cards Americans have is 2.35 cards. They carry an outstanding balance of about $5,551. So many of us whip out a credit card and swipe when we make a purchase. But do we really understand what happens after that? Have you ever asked, how do credit card payments work?
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