Mon.Nov 04, 2019

3 Social Media Trends to Consider in 2020 Planning

Ignite Social Media

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on. Read on for our key social trends for 2020 planning. Consumers are turning towards private sharing.

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3 takes on the challenges facing the martech industry


Last week we closely followed the #MarTechFest event , which took place in London, and we were able to count on some professionals from the martech sector, speakers at the festival, to give us their particular vision on some of the challenges the industry faces. Audience Intelligence

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The State of Social Media Lead Gen 2019 - Part 1: The Current State of Social Lead Generation

Social Media Today

Is social media really an effective option for lead generation? We conducted a survey to find out what marketers are actually seeing

The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]


Bots on the internet get a bad rap. Often, you hear about them being involved in hacking incidents or trying to influence people on social media. But chatbot technology has been quietly growing and improving over the years. . We’re long past the days when conversations with chatbots were full of stilted non sequiturs.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

33 Facebook Stats That Matter to Marketers in 2020


Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. Table of contents. General Facebook stats. Facebook user stats.

A Crash Course in Custom Audiences for Your Social Media Ads

Buffer Social

When you want to get your message in front of the right people on social media , where do you turn? . More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re talking to a group of customers, a bunch of website visitors, or a list of subscribers.

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What does a social media analyst do?


Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts. So what does a social media analyst do? What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst?

Incorporating Modern Competitive Intelligence Tactics for Pharmaceutical Companies


Producing and manufacturing drugs and medical devices is an expensive business to be a part of. The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs. With the average drug life cycle spanning two decades, from drug development to approval and commercialization, all the more multinational drug companies have unique challenges in competitive intelligence (CI).

In the Studio to Record our Audiobook of Fanocracy


My co-author (and daughter) Reiko and I were in the studio recently to record the audiobook of our new book Fanocracy: Turning Fans into Customers and Customers into Fans. It was fun to record the audio together! Books Fanocracy


How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media


Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support. However, the pharma industry has often been deterred from engaging consumers in open dialogues the same way other consumer industries like travel, retail, and hospitality have.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Announced A New Logo Today And It’s Not Going To Help Anything Or Anyone

Forbes Social Media

Facebook obviously didn’t get the memo about all caps

How Do Credit Card Payments Work? A Behind-The-Scenes Look

The Realtime Report

How Do Credit Card Payments Work? A Behind-The-Scenes Look. The average number of credit cards Americans have is 2.35 cards. They carry an outstanding balance of about $5,551. So many of us whip out a credit card and swipe when we make a purchase. But do we really understand what happens after that? Have you ever asked, how do credit card payments work? Keep reading to learn what happens behind the scenes when a credit card purchase processes. The Key Players.

At Gala Held By Tech’s Billionaires, Breakthrough Prize Winners Deride ‘Fake News’ And ‘Anti-Intellectualism’

Forbes Social Media

“Science is a rock of truth in a sea of fake news,” said physicist Peter Van Nieuwenhuizen. He was one of the top scientists who accepted a Breakthrough Prize award and used the nationally broadcast ceremony to decry the spread of misinformation

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