Getting Real With Your Facebook Audience
The Social Media Incubator
JULY 19, 2011
A common misconception about social networking sites is the idea that they exist in a virtual playground. Sure, they are entertainment, but some individuals question whether or not they are a tool for businesses. More specifically, many business owners are concerned that the average Facebook user is not typically part of their target audience. Others even stereotype avid online users as apathetic about reality and label them as being cut-off from actual relationships, or anti-social.