Mon.Jul 25, 2011

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world.

Thank you Google, for the Antithesis of a More Social Network

Waxing UnLyrical

[Ed: I know we've had a LOT of posts on Google+ here recently. But I wanted to give my bloggers a voice. This is an interesting viewpoint from India, so I hope you will read it.].

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Monday’s 5 Social Media Must-Reads


Below are 5 social media must-reads that we wouldn’t want you to miss. Is SCO the new SEO? By Gregory Lipman SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined.

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Web Presence Optimization, Reloaded

Webbiquity SMM

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

6 Reasons Why I Like Google+


After using Google+ for a few weeks, I decided to share some of the reasons I like it so much, and hope that it will be an attempt at social networking by Google that will stick around for the long haul. No automated updates.

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More Trending

Is E-mail Marketing Really A Panacea?

Small Business Mavericks

For years we’ve been listening to online marketing experts talk about how e-mail marketing is the most effective marketing online. Is it really? Yes, I’ll have to agree. For one thing, postage rates are going up. That means the cost of direct mail marketing is getting to be out of reach for a lot of businesses. But you can often get great results – in many cases, better results – from e-mail marketing than you can from direct mail marketing. And at a lesser expense.

Google Analytics for Beginners


One of the pivotal aspects of running your business entails the process of taking stock. Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI.

The Value of Transparency through Social Media

The Social Media Incubator

Openness with clients and customers on the web is must for brands, according to Jamie Pappas of Information Week. Last week Pappas posted an article that discussed the average consumer’s need for honesty from companies and their brands. “As consumers investing in these products and services, we demand that businesses be honest with us about their features and functions, as well as potential pitfalls,&# wrote Pappas.

How Small Businesses Can Use LinkedIn to Grow


Tweet While designing a social media strategy, it is always advisable to look at the pros, cons, expertise and target market of each social media platform, keeping in mind your field of business.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Paid Content

Twist Image

What would you pay to listen to an episode of Six Pixels of Separation - The Twist Image Podcast ? Don't panic, I have no plans to start charging for my weekly marketing podcast. On Twitter , I was having some back and forth between Gary Vaynerchuk ( Crush It and The Thank You Economy ) and Avinash Kaushik ( Web Analytics - An Hour A Day and Web Analytics 2.0 ) and we decided that we will soon record a three-way audio Podcast to discuss branding, Social Media and analytics.

Google+ Takes Off Like a Rocket

Koka Sexton

It only took Google+ 24 days to hit 20 Million users. To put that in perspective it took Facebook 1152 days and the popular site Twitter 1035 days to get to 20 Million.

What Causes Social Media Crises?

Social Media Network Marketing

Social Media has opened up new avenues of understanding for the Brands and Businesses. The days of mere push of information has taken a sharp turn. It is no more just push. Here there is pull as well. Together they make interaction feasible. While there is a debate that the Social Media space is owned by Customers I would say both, the Customer and the Brand have equal rights and ownership. Perhaps ownership can be defined by this fact: the one who uses Social Media correctly starts to own it.

Learning via the Social Media Game

Bare Feet Studios

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. I’ve updated it and added 12 more “tools&# – and am still missing a lot of those available to us today.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Six Things I Learned in My First Six Months as a Problogger


This is a Guest Post by John Saddington of TentBlogger. Like many professional bloggers, my journey started years ago, as I dabbled in blogging for myself and for my friends. I’m not exactly sure when it happened, but it did—the date doesn’t matter much here.

What brewing beer has taught me about social media

Jeff Esposito

Believe it or not, beer has taught me a lot about social media. Now we’re not talking things of what not to do on the space or talking about how crunkdiddly I was from imbibing way too many cold ones. We are talking my other hobby when it comes to beer – brewing it.

“Most Recommended” by Blogging Geniuses at WordCamp Boston


This guest post is by Marci Reynolds of The July 2011 WordPress WordCamp Boston rocked! Hundreds of eager WordPress users gathered to watch more than 40 speakers who presented on topics from social media to themes to shortcodes to security.

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Faliure to communicate


How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

4 Tips for Pitching Guest Posts Like a Pro


This guest post is by Aman Basanti of Since launching my blog in Mid-may 2011, I have guest posted on a number of A-list blogs in the blogging and online marketing niches (including ProBlogger, MarketingProfs, and Daily Blog Tips). In doing so, I have learned some important lessons in getting guest posts accepted on big blogs. But rather than boring you with the usual advice (pick the right blog, research the blog, pitch quality content etc.)

Cartoon of the day

Jeff Esposito

Cartoon of the Day jail non sequitur Wiley Miller