Thu.Jul 28, 2011

Mom & Pop Need Your Social Media Help

Jason Yormark

I’ve been back home the past week or so in Chicago visiting family and friends. It’s always great to get back and visit, eat the great food, and feel some actual summer heat. Seattle has been failing in delivering any sort of summer so far.

5 metrics to track on Twitter

Akamai Marketing

It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. My answer is always the same: “It depends on your goals.

Trending Sources

On Social Media Bullies

Waxing UnLyrical

Have you come across a social media bully lately? That’s the person who tells you they “will not do X if you do Y.&# Or, “Unless you stop doing X, I will not do Y.&#.

How badges help news websites build community, make money | Poynter.

Badge 41

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Twitter’s New Ad System REVEALED


Or, How Twitter Can Make $Billions and $Billions/Year from Ads Alone. For years, people have been offering their opinions on how Twitter should make money.

Simple Tips to Generating More Business Leads Through Social Media


Tweet If you have ever questioned why to be engaged in social media and what to obtain from a well-planned presence, there might be a few things that you have forgot to give some thought. One of the greatest goals to obtain with reaching out through social media is generating more leads.

Facebook Sues Over Massive Cybersquatting Attack on Its Brand

Bill Hartzer

Facebook , the social network, has filed a lawsuit in the Northern District of California, claiming trademark infringement. The case, “Facebook, Inc. Cyber2Media, Inc.

Facebook And Fake Apps Testers

Small Business Mavericks

Facebook has announced that it will now accept fake apps tester accounts. No, it’s really not as bad as it sounds. It’s actually a good thing if you are an apps developer or you have an apps developer working for you. Test users are actually accounts set up for the specific purpose of testing Facebook apps. When you are done testing your app, you can delete the accounts or use them to test other apps.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media.

How is Social Media Affecting Your Business Strategy?

Proactive Report

Is social media important to the future success of your business? Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. These execs see social media as a key factor in business strategy and direction.

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5 Reasons Why Facebook Is The Dogs For Business

Absolute PA

I’m bored. It seems everyone is talking about Google+. Apparently, Facebook is dead, long live Google+. Really? I don’t think so.

10 Tips For Effective Content Curation

socialmedia longtailseo

A World Gone Social

Learn how companies must adapt to survive.

All the news that’s fit to Tweet

The Way of the Web

Yesterday I wrote about how great journalism should be impartial rather than neutral , and today it’s the related subject of distribution mediums – in this case, what should and shouldn’t be reported on via Twitter. It was sparked by an article by Matthew Ingram over at GigaOm, who is definitely someone worth reading if you’re interested in journalism and the media.

Social Frosting, Google Plus, and SEO – a Conversation

Convince & Convert

This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training , social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer&# with Paul Gillin about B2B social media marketing is available now. .

Promoted Twitter Accounts


A few weeks ago, I wrote a blog about promoted trending topics on Twitter. This week, I wanted to touch on another promotional aspect of Twitter — the promoted account.

Cartoon of the day

Jeff Esposito

Cartoon of the Day baseball BC You're out


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Don't Lose Yourself, Social Networking

Engaging Brand

Who we are as people, is not necessarily reflective of how we are when we are with emerges when we are by ourselves. .

How to Build Trust by Association


This guest post is by David Edwards of When I started my site I had no clue about animation, illustration, or online marketing. It’s almost three years since the site went live, so by now I could have started University again (I quit in the first term at the age of 20) and have an official qualification in one of those fields. Let’s say I did that, and today I started my website. Would I still have to build trust and gain success by association?

5 Reasons Why Facebook Is The Dogs For Business

Absolute PA

I’m bored. It seems everyone is talking about Google+. Apparently, Facebook is dead, long live Google+. Really? I don’t think so.

Creating Great Content for Today’s Social Web


This guest post is by Eric Enge of Stone Temple Consulting. Welcome to an increasingly social landscape on the Web.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.