Thu.Jul 28, 2011

Trending Sources

Mom & Pop Need Your Social Media Help

Jason Yormark

I’ve been back home the past week or so in Chicago visiting family and friends. It’s always great to get back and visit, eat the great food, and feel some actual summer heat. Seattle has been failing in delivering any sort of summer so far. For the past few days, we visited a few local hot spots, shops, historic places. In this economy? The latter simply isn’t true. Social Medi

Managing Social Media Fatigue

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week. You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. Consider it I did. Oh shoot. Sorry momma!

Crowdsourcing for Organizations


This is a guest post by Aliza Sherman, whose new book, The Complete Idiot’s Guide to Crowdsourcing , is a basic primer about the concepts, processes, and techniques of crowdsourcing. Get the book here. Aliza is a “web pioneer and social media innovator. She cofounded Conversify, an early social media marketing agency, and founded Cybergrrl, Inc., Crowdsourcing is one of those ways.

5 metrics to track on Twitter

Akamai Marketing

It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. My answer is always the same: “It depends on your goals. Generally speaking, I’d say the more important question is, how many people are sharing and discussing your info? How many people are talking about, distributing and sharing your information?&#

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How badges help news websites build community, make money | Poynter.

Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. You also get a valuable set of data about your users. Better comments.

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Not Buying What You're Shilling

Twist Image

Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? There was a lot of public discourse on the matter and my general sentiment can be summed up like this: if certain companies within an industry are doing something that requires government intervention to get them to stop, there's a problem. Social Media can be very disturbing. Social Media is pervasive. This is noting new. Trust in non-transferable. brand.

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Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft. Social Media Strategist Caroline Melberg feels that the site will be beneficial at some point in the future, but it might take some time. “I I think it is a bit too early for most businesses to jump into Google+ as the jury is still out on how participation will ramp up, but if it happens like I think it will, Google+ will become the first real social-business networking site,” said Melberg. Melberg has recognized Google for upping the competition.

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Twitter’s New Ad System REVEALED


Or, How Twitter Can Make $Billions and $Billions/Year from Ads Alone. For years, people have been offering their opinions on how Twitter should make money. Despite the fact that the company allegedly made $45 million in 2010 and its targeting $150 million this year , those numbers fall far short of the kind of revenues Twitter will need to justify it’s soon to be $8 Billion valuation. Large Unit.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Are You a Social Media Oddball?

Janet Fouts

There seems to be a tendency for people to want to fit in in social media networks. This is natural in any social group, but sometimes it’s more like high school. You want to be re-tweeted by the cool kids. You hang out around the edge of crowds of people and listen before you join in and are loathe to be the one who points out the emperor has no clothes. Are YOU posting anything interesting?

Facebook Sues Over Massive Cybersquatting Attack on Its Brand

Bill Hartzer

Facebook , the social network, has filed a lawsuit in the Northern District of California, claiming trademark infringement. The case, “Facebook, Inc. Cyber2Media, Inc. et al&# , involves a lot of domain names, which are essentially “typos&# and other names that closely related to the domain name. The following is a list of defendants in the case: Cyber2Media, Inc. YourTick.

Facebook And Fake Apps Testers

Small Business Mavericks

Facebook has announced that it will now accept fake apps tester accounts. No, it’s really not as bad as it sounds. It’s actually a good thing if you are an apps developer or you have an apps developer working for you. Test users are actually accounts set up for the specific purpose of testing Facebook apps. When you are done testing your app, you can delete the accounts or use them to test other apps. If you are looking for a practical application for this ability, how about this: You develop a new Facebook app and you’re ready to give it a test run.

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. First, let me back up and quickly explain what transmedia is to the uninitiated and in full disclosure mode I hadn’t really heard of the term up untila few weeks ago, but I dig the term. . Multiple media platforms. It’s all about story telling. He’s right.

A World Gone Social

Learn how companies must adapt to survive.

How is Social Media Affecting Your Business Strategy?

Proactive Report

Is social media important to the future success of your business? Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. These execs see social media as a key factor in business strategy and direction. Businesses are avidly chasing the 3Fs – friends, fans and followers. “ But what they underestimate is the power of people.

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5 Reasons Why Facebook Is The Dogs For Business

Absolute PA

I’m bored. It seems everyone is talking about Google+. Apparently, Facebook is dead, long live Google+. Really? I don’t think so. Because practically everyone and his dog has a Facebook profile, using it to easily catch up with friends and family members around the world, storing messages, photos, videos – entire life histories are there. Cute doggie Coco Tadd on Facebook. Accessibility.

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10 Tips For Effective Content Curation

socialmedia longtailseo

All the news that’s fit to Tweet

The Way of the Web

Yesterday I wrote about how great journalism should be impartial rather than neutral , and today it’s the related subject of distribution mediums – in this case, what should and shouldn’t be reported on via Twitter. It was sparked by an article by Matthew Ingram over at GigaOm, who is definitely someone worth reading if you’re interested in journalism and the media. Does Twitter differ to reporting on the same event for print or TV? Should it be the media community judging as gatekeepers on what is the right medium? Is reporting on Twitter different?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Frosting, Google Plus, and SEO – a Conversation

Convince & Convert

This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training , social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer&# with Paul Gillin about B2B social media marketing is available now. . Social media and content strategist and President of Convince and Convert Jay Baer ( @jaybaer ), talks about Google’s new social web offering and tells you why to join the 10 million other who are currently figuring out how to use Google Plus. LISTEN TO THE PODCAST HERE.

Promoted Twitter Accounts


A few weeks ago, I wrote a blog about promoted trending topics on Twitter. This week, I wanted to touch on another promotional aspect of Twitter — the promoted account. Promoted Twitter accounts are a lot like the People You May Know feature on Facebook, but the Twitter version suggests both personal and corporate accounts. JulieHalston – the account of a legendary Broadway performer.

The Lack of Customer-Centricity and Integration in (Mobile) Marketing


Should I repeat that the adoption of mobile devices, with the smartphone leading the pack, is rising at an unseen pace and this consumer-driven mobile revolution offers plenty of new opportunities and challenges for businesses and marketers? I recently wrote a guest post , based on research showing that US advertisers will spend a whopping 1.1 billion USD on mobile this year. Sounds familiar again?

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Cartoon of the day

Jeff Esposito

Cartoon of the Day baseball BC You're out


How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Build Trust by Association


This guest post is by David Edwards of When I started my site I had no clue about animation, illustration, or online marketing. It’s almost three years since the site went live, so by now I could have started University again (I quit in the first term at the age of 20) and have an official qualification in one of those fields. Let’s say I did that, and today I started my website. Would I still have to build trust and gain success by association? This is how I did it, and how you can do something similar within your own niche. Why animation? just five people!

Don't Lose Yourself, Social Networking

Engaging Brand

Who we are as people, is not necessarily reflective of how we are when we are with emerges when we are by ourselves. . The problem with social networking is that it can overtake you, it can start remodelling you as a person because if you don't allow yourself time on your own to understand all what you are learning, and internalise what you are feeling then you risk losing yourself.

5 Reasons Why Facebook Is The Dogs For Business

Absolute PA

I’m bored. It seems everyone is talking about Google+. Apparently, Facebook is dead, long live Google+. Really? I don’t think so. Because practically everyone and his dog has a Facebook profile, using it to easily catch up with friends and family members around the world, storing messages, photos, videos – entire life histories are there. Cute doggie Coco Tadd on Facebook. Accessibility.

Creating Great Content for Today’s Social Web


This guest post is by Eric Enge of Stone Temple Consulting. Welcome to an increasingly social landscape on the Web. Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to get on top of to write and promote great content. General

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.