Wed.Mar 05, 2025

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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Social

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Alexis Ohanian & Kevin Rose Just Bought Back Digg

Bill Hartzer

Kevin Rose and Alexis Ohanian, two of the biggest names in early social media, are making headlines again. The former competitorsRose, who founded Digg, and Ohanian, who co-founded Reddithave bought back Digg and have a bold plan to reshape how people connect online. After years of watching social platforms drift further into chaos, the duo is stepping in to bring something different to the table.

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How to Build a Successful Social Media Content Calendar

Ignite Social Media

Building a social media content calendar isnt just about filling up a schedule with postsits about creating content that engages your audience, keeps your brand top of mind, and drives results. You want your content to resonate, stand out, and perform well. Staring at an empty calendar template can be daunting. Here are some key tips to help you build a social media content calendar that works: Start with a Solid Editorial Plan You cant just throw posts on a calendar and hope for the best.

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Instagram Shares Reels Posting Tips at NYC Creator Event

Social Media Today

Some tips for your Reels, including why you should be posting longer content.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Copying Your Competition

WebInKnow

By measuring yourself against the competition, you risk becoming a slightly better version of what already exists.

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Google Expands AI Shopping Elements

Social Media Today

Google’s adding more AI elements to its shopping options.

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X Shares Latest Info on Content Removals and Government Requests

Social Media Today

The comparative numbers versus Twitter show that X is taking a lot of action.

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Google Expands Access to AI Search, Launches Advanced AI Queries

Social Media Today

Google’s looking to fend off rising competition in search.

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Meta Expands Use of Face ID for Security Purposes

Social Media Today

Meta’s looking to convince people that it can be trusted with their selfie images.

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YouTube Rolls Out Ad-Free ‘Premium Lite’ Subscription Offering

Social Media Today

Now, you can pay to simply avoid interruptive YouTube ads.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Looks to Move Into Services to Expand In-App Spending

Social Media Today

The Chinese version of the app already hosts an active services marketplace.

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