Meta Advertising Expectations and the Most Common Phrase
Jon Loomer
MAY 15, 2023
If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” It’s not a copout. It’s not meant to avoid accountability. Instead, it will help you uncover the context that’s necessary to provide a more specific answer. Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.
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