Thu.Jan 05, 2023

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations. As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. Traditional crisis management principles dictate that in order to mitigate the impact of a crisis, it is generally important to avoid amplifying the issue or giving

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How To Manage Your Executive Profile on LinkedIn

The Social Media Hat

How busy executives can successfully leverage LinkedIn. The post How To Manage Your Executive Profile on LinkedIn appeared first on The Social Media Hat.

LinkedIn 215
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Are you a business marketer looking to maximize your efforts? If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively.

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Twitter Continues to Develop Tweet Awards as Another Creator Monetization Opportunity

Social Media Today

The option would provide another way for both creators and Twitter to generate revenue in the app.

Twitter 177
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You

Amy Porterfield

Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You Listen on… Why I switched from free bootcamps to paid (& the lessons I learned) After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes. Not only was engagement […]. The post #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You appeared first on Amy Porterfield | Online Marketing Expert.

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TikTok Adds New TV Show and Movie Tags, Powered by IMDb

Social Media Today

The option will provide more direct linkage between TikTok clips and TVshow/movie info.

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WhatsApp Launches Proxy Support to Keep Users Connected When Local Networks are Impacted

Social Media Today

The update will provide new ways to keep people connected via WhatsApp amid local network disruptions.

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How To Become a Pro at Instagram’s Auto-Generated Captions

Hootsuite

When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes ! This article walks you through the automatic subtitles Instagram offers. By the end, you’ll know how to get auto-generated captions on Instagram and why you should use them.

How To 97
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YouTube Experiments with Suggested Hashtags for Shorts Clips

Social Media Today

The recommendations will ideally help YouTube better categorize Shorts content.

YouTube 166
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12 Easy Steps To Build Your Personal Brand On Social Media

Forbes Social Media

Your social media profiles are an important part of your personal brand. Employers, colleagues, and people in your industry will be looking at them to get an impression of you. Here are some tips on how to build your brand on social media.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Planning for 2023 - Researching Key Topics and Angles for Your Business

Social Media Today

What are the key topics of interest in your niche? Here’s how to find out.

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Cybersecurity Experts Warn Twitter Breach Will Have Lasting Ramifications

Forbes Social Media

Delete any emails that look like they're from Twitter to avoid phishing scams.

Twitter 137
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Pinterest Announces New Partnership with LiveRamp on Data Clean Rooms for Ad Targeting

Social Media Today

Clean rooms enable ad targeting without re-sharing user data between platforms.

Data 167
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TikTok’s Parent ByteDance Pushes Into Payments With Help From J.P. Morgan

Forbes Social Media

J.P. Morgan is quietly building financial tools for ByteDance products like TikTok, expanding China’s grip on the high stakes payments space.

Tools 104
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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New Report Shows that Meta Sought to Cull Political Content from Facebook - and Users Didn’t Like it

Social Media Today

Meta sought to reduce political fighting in the app, but users liked it less.

Report 160
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How to Repost a Reel on Instagram (to Feed, Stories, and Reels)

Hootsuite

If a Reel falls in the algorithm forest, will anybody ever see it? Reposting Reels on Instagram can help you make sure that every Reel gets seen. Whether you want to repost your own, or add Reels from others to your content mix, both types can explode your growth. Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance.

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Meta Data Ruling Highlights Disagreement Between Regulators

Forbes Social Media

The decision by the Irish Data Protection Commission (DPC) that Meta has been misusing personal data is far from the end of the story.

Data 85
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What is Snapchat Dark Mode and How Do I Use it?

SocMed Sean

Have you ever wondered what Snapchat dark mode is? Dark mode is a great way to prevent eye strain and help prevent the issue of not being able to fall asleep. Here are a few things we think might better help you understand how Snapchat dark mode works. The post What is Snapchat Dark Mode and How Do I Use it? appeared first on SocMedSean - Social Media Sean.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source. But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. 194 million in 2020).

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Social listening: Your launchpad to success on social media

Sprout Social

Be honest: do you consider yourself to be a good listener? As individuals, we understand the importance of active listening and clear communication. But what about listening to your brand’s audience? With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media.

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12 Best Instagram Competitor Analysis Tools

Keyhole.co

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Here, 83% of consumers discover new products and services, and brands can reach over 850 million people with ads. Thus, many businesses use this photo and video-sharing site for social media marketing. However, the quest to increase engagement and enhance brand visibility has made it one of the most aggressive marketplaces.

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How to Use the Same WhatsApp Account on Two Phones Officially (2023)

Tweaklibrary

The social media platform keeps receiving new features & updates to enhance the overall user experience. And the most anticipated functionality “To use the same WhatsApp account on two phones” has completely changed the communication game. WhatsApp introduced the Linked Devices feature, but exclusively for desktop computers/web users. But that doesn’t mean you can’t use one number on two smartphones !

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.