Thu.May 28, 2020

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).

Instagram is Testing a Double-Story Stories Feed with Some Users

Social Media Today

Instagram is testing a double-story Stories feed in the app, continuing its gradual shift towards becoming a Stories-first platform

Feed 131

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).

How to Repost on Instagram Like a Pro

agora pulse

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram. Instagram has now been around for a decade, but it still can feel like a new and puzzling platform. As algorithms are updated regularly, you need to know hat is working now to grow your followers and get your content seen by more people. One part of that is having an effective reposting strategy. Republishing/Reposting Defined.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

YouTube Rolls Out Video Chapters to All Creators

Social Media Today

After testing them with selected users over the last month, YouTube is now officially launching its new chapters segmentation display for video clips

More Trending

Twitter Rolls Out Native Scheduling Within the Tweet Composer Window on Desktop

Social Media Today

Twitter is bringing drafts and tweet scheduling to the desktop app, direct from the tweet composer window

How to Use Split-Screen on iPhone or iPad


Owners of iPhone and iPad know how incredible apple products are, and even a combination of these two can beat desktop computers or laptops with a fair degree. Moving forward, multitasking is something that a laptop or desktop computer cannot provide. But, the good news is that Apple has introduced some new and cool features in Apple devices , and multitasking is one of them. Now, we can easily multitask on iPhone or iPad easily which means you can split-screen on iPhone or iPad now.

iPad 75

Facebook Expands Verification Requirements to Profiles with Large Audiences

Social Media Today

Facebook is expanding its verification requirements to profiles with large audiences as it seeks to ensure people are who they claim to be on the platform

Top Twitter Demographics That Matter to Social Media Marketers


Social media demographics change constantly. And Twitter demographics are no different. Facebook started as a college-only site. Now seniors are its fastest growing age range. Most TikTok stars may be teens, but grandmas are making moves , too. So what about Twitter? In short, the Twitter population is younger, wealthier, and more educated than the average American. But the results are different outside the United States.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

TikTok Announces #LearnOnTikTok Initiative to Encourage Education During Lockdowns

Social Media Today

TikTok has announced a new initiative which will see more educational content added to the platform

Best Guest Mode Apps For Your Android Device- No Rooting Required


Why Use A Guest Mode Android Application? Whenever someone asks you for your phone, it feels as if they have asked your life. You know why? Because you are scared to death that they may see your personal chats , call logs, private apps and what not. But then, maybe it’s your best friend, you mom or dad or your kid who has asked for your phone and you can’t say no to them. Or, it could even be that it’s a device that you use for official purposes.

Snapchat Announces Online Partner Summit for June

Social Media Today

Snapchat will host a virtual partner summit on June 11th, where it will announce a range of new product features and platform updates

Facebook Quiet Mode, What Is It & How To Enable It?


Facebook is addictive, and during this time when we all are under quarantine due to the deadly Covid -19 which has stuck all corners of the globe, we all tend to gaze at these Social Media platforms for hours. It is true that we all want to stay connected with our friends and families through social media as we cannot meet them personally. With all the amazing features it always had like the Facebook Dark Mode , multiple Facebook accounts , Facebook facial recognition feature , etc.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Contactless Payments Have Become The ?New Normal?

The Realtime Report

Contactless Payments Have Become The “New Normal” . As Mastercard reveal that 66 per cent of all transactions across the UK are now contactless, new research released today identifies consumer habits and viewpoints that mean this is a consumer change that will stand the test of time.

Wear a Mask, Dammit

Ari Herzog

There is a bar in Elgin, Texas (about a half hour from Austin) that refuses entry to people who wear a mask. That’s not a typo. There are people of all ages who sunbathed on an Alabama beach without masks. Their reasons scare me. Today is May 28. On March 28, I wrote about the importance of wearing masks. A week later, I shared a long list of places to buy masks. I don’t understand why people in public settings don’t cover their mouth and nose.

Buy 70

How to Fix YouTube TV not Working?


Being the second largest search engine after Google, YouTube has a lot to offer when it comes to video content. People love YouTube not only because of the quality of content it has to offer, but you can find video content on any topic under the sun (literally) on this streaming platform. While you can watch pre-recorded videos on this platform, it also offers a live TV option which again has a lot of content to offer.

Why Social Commerce Will Rule 2020


As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community. And that relationship, combined with the resulting user-generated content is translating into a powerful impact on revenue. Many know this concept as social commerce.

UGC 62

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

#317: 6-Steps To Craft A Money Magnet Offer

Amy Porterfield

You have something to offer your audience — that special sauce that people are looking for and need. So, friend, how are you going to get it into their hands? The answer? By crafting an irresistible offer that your audience cannot resist. What is an offer? An offer is a product or service that you […]. The post #317: 6-Steps To Craft A Money Magnet Offer appeared first on Amy Porterfield | Online Marketing Expert.

How We Hold an Engaging All Hands Meeting as a Remote Team

Buffer Social

Many companies have a regular All Hands meeting. Generally, this is a company-wide gathering for all employees (‘all hands on deck’) to hear from the organization’s leaders and discuss the state of the company. At Buffer, the All Hands meeting is a key element of our communication and culture. As we grow, there’s an increased need to hear regularly from our CEO and leadership team and get on the same page about strategy and direction.

Your Marketing May Already Be AI-Powered (And You Didn’t Even Know)


If your marketing includes advertising on search engines using platforms like Google AdWords, advertising on social networks like Facebook, or is powered by a marketing platform like HubSpot, you’re likely to already be using using Artificial Intelligence in your marketing. New Rules of Marketing and PR Marketing Facebook Advertising

How to create, manage and report on social media campaigns in Sprout

Sprout Social

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. However, for all the value they can bring, campaigns come with innate challenges. Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Future of Video and Event Engagement Post COVID-19 [Infographic]

Social Media Today

While the COVID-19 pandemic is still causing major impacts, some regions are looking to the future, and how things will be when we return to relative normality

Social Media Study Reveals Parents Ignore Screen Time Limits During COVID-19

Forbes Social Media

In the spring of 2020, as the Coronavirus pandemic took hold, America’s schools sent the kids home. Social Media /social-media Innovation /innovation Social Media /social-media Big Data /big-data

Study 50

How to use the Instagram swipe up feature in your Stories

Sprout Social

If you’re looking to get even more out of your Instagram presence, the Instagram swipe up feature is a great addition to your Instagram marketing strategy. The Instagram Story swipe up allows you to be more tactical with your Stories, leading to even more clicks and conversions. Let’s talk a bit more about what this feature is and how it works, before diving into how to utilize it. What is the Instagram swipe up feature?

Nonprofit Email Open Rates Nearly 30% In March 2020: Report

Forbes Social Media

As the coronavirus pandemic strengthened its stranglehold on the live events space in March and April, nonprofits relied more heavily on email to communicate with supporters, according to a new benchmark report from Campaign Monitor. CMO Network /cmo-network Leadership /leadership CMO Network /cmo-network Innovation /innovation Social Media /social-media leadership

Exclusive: Why All-Star Investors Think $350 Million Video Startup Loom Is The Next Big Thing In Remote Work Tech

Forbes Leadership Strategy

The company's greatest challenge will be converting the two million users that have joined the platform during lockdown into lifelong users.

CamSoda Turns Its Cams To Fulfilling Your Culinary Fantasies

Forbes Social Media

CamSoda Cooks is a place where chefs can teach live cooking classes with a slight twist. Consumer Tech /consumer-tech Innovation /innovation Consumer Tech /consumer-tech Social Media /social-media Editors' Pick editors-pick technology

Class 43

Digital Strategy Tips For Businesses And Executives Amid Covid-19

Forbes Leadership Strategy

Whether Covid-19 has your business pausing, reopening or taking a phased approach, a robust digital strategy is critical. Here are tips for how small and large businesses alike can leverage digital media to activate remote workforces, strengthen client relationships and ultimately, drive revenue. Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy Social Media /social-media leadership leadership strategy

New Social Media App XO Thinks Online Dating Is All Fun And Games

Forbes Social Media

The new social media app XO looks to introduce playing games into the online dating experience. Social Media /social-media Innovation /innovation Social Media /social-media Games /games