Fri.May 25, 2012

Trending Sources

Outsourcing Social Media – Is It Worth It?

SocMed Sean

Today’s guest post comes from Matt Powers, who is an Internet Marketer at Blue Soda Promo , an online promotional products company. I appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! In today’s economy, every company is always looking for new and more cost effective means of doing business. Are they really working? Cheers!

Red Cross – Updated Social Engagement Handbook [Resource]


This is the handbook that the National office of the Red Cross share with their local units (like chapters). Pretty self-explanatory and definitely awesome. View this document on Scribd. ———— ( photo credit ). Content Strategy From the Trenches Implementation Open Community

The (Forgotten) Power of Email


When working with business both in Hawaii and around the world, clients are often interested in jumping into social media. The conversation usually starts with a social media channel and how they can jump into it (e.g. “My friends told me about Facebook and they think it is the best way for me to reach potential customers. How can I get started?). Here are a couple reasons why. Results.

Your Board of Directors: “Good Enough” Really Is OK


This post is by Jacob Smith, co-author of the The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit. The book is so awesome that I asked Jacob to post excerpts from it here for you, every Friday for ten weeks. If that’s the case, feel free to skip this section.). It is more likely that your board will either be well-meaning but inept or mediocre but dysfunctional.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Why Facebook Camera Matters

Twist Image

Facebook launched a mobile camera app. You may be wondering why Facebook launched a mobile camera app (quaintly called, Camera ) just a short while after purchasing Instagram in a heart-stopping billion dollar acquisition. Everywhere you turn online, there is discourse about this app. Most of the discourse is a quizzical wonder as to why Facebook would even bother (especially because many people think that it is inferior to Instagram's capabilities). Facebook Camera is not for you. If you have Instagram, odds are that Facebook Camera is not for you. It's not for us. It's a mobile world. camera.

Gin and Topics: Dog Rides Bicycle and Squirrel Learns to Purr

Spin Sucks

It’s time for a long weekend (sorry Canadians, you got yours last weekend)! And so begins summer in Chicago – the best season this city has to offer. And many days of cycling, which means an awkward tan requiring me to always wear sleeves and skirts at least knee length. I hope you have fun plans for the weekend and will get some sun, some exercise, and some family time. Out loud.

The Blog Of Awesome

Twist Image

In a sea of content, how do you make your stuff stand out? This was one of the questions I was asked during the Burning Questions Panel at this morning's C2 MTL conference. In short, my answer was: Be awesome because mediocrity is very obvious in a world where everybody can publish. On June 28th, 2008 (nearly four years ago), I penned a blog post titled, Mass Media Or Mass Content - What's Worse? In this blog post, I stated: "I don't comment and share as much as I would like to. I skim, graze and peruse everything. The book of awesome. The Blog of Awesome. Awesome isn't easy. awesome.

#FollowFriday: Michael Bowers

Spin Sucks

Yesterday I had the sheer pleasure of meeting Michael Bowers at the Ohio Growth Summit , a conference he puts on every year for business owners. I’ve followed him on Twitter for many years so I knew what to expect. But you know when you meet someone and you like them as much, if not more, than you do online? That’s Mike. That’s putting it mildly. And I go to a lot of conferences.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Fetching Friday – Resources Mashup & Jacks Point Timelapse


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Here are 4 examples to get you started. Business / Career.

Why Handing Over Social Media To An Intern Is A Bad Idea

Shift Digital

This week I watched this Q & A with a small panel of business experts on MSNBC. One of the questions was: “Everywhere I turn, I hear and read that you need to use social media to reach the maximum potential of your business. I have signed up with Facebook, Twitter, LinkedIn, and Google, but I cannot find a user manual on any of the sites. I know kids today are born with this knowledge, but what can an old guy like me do to find out how to use these sites to promote my business.” Tony. Judging by his own website and social media presence (or lack thereof), he has taken his own advice.

Personal Update: I’m changing jobs

Josh S Peters

So this is a rather bitter sweet post. Today is officially my last day with The Search Agency as their Manager, Social Media and Tuesday I start with Fanscape as as Senior Social Media Manager. It’s been a great 15 months at The Search Agency. Now for the great unknown. Fanscape. I’ve enjoyed my interviews. It’s exciting to see and I’m excited for my first day. Life Onlin

Corporate social media: skate everywhere the puck has been and is going


I've said repeatedly that corporate social media doesn't have its own strategy any more than Microsoft Word does. Social media is/are a set of really powerful tools, and therefore tactics, not a strategy. But that doesn't mean a company shouldn't be everywhere -- Twitter, Facebook, LinkedIn, Pinterest and maybe a couple of

A World Gone Social

Learn how companies must adapt to survive.

Why Handing Over The Social Media To A Intern Is A Bad Idea

Shift Digital

This week I watch this clip on MSNBC of a Q & A with a small panel of business experts. One of the questions was: “Everywhere I turn, I hear and read that you need to use social media to reach the maximum potential of your business. I have signed up with Facebook, Twitter, LinkedIn, and Google, but I cannot find a user manual on any of the sites. I know kids today are born with this knowledge, but what can an old guy like me do to find out how to use these sites to promote my business.” Tony. Here’s the advice that Tony should have received from the panel: Educate yourself. Social Media

Android Apps for National League Central Division Baseball Fans


The National League’s Central Division is full of surprises this year. Teams are jockeying for position to gain the right to compete in the playoffs in September. There is a lot of baseball to play before the winner is decided. So don’t let yourself be caught unawares. Make sure that you have one of these apps on your Android phone. Post-Dispatch Baseball (St. Louis Cardinals).

Could Your Online Content Destroy Your Business?

Small Business Mavericks

Online content can be a powerful tool when it comes to promoting your business. We have in the past discussed problems with stale content and how search engines now prefer fresh and up-to-date content. The problem is, old content still rises to the top in search results, especially when it comes to images and videos. And that old content could be a time bomb waiting to destroy your business. Old content doesn’t just get stale. Old content can contain information that is now dangerous, or that could, legally, leave you liable for a law suit. Online, your content is there for ever.

At the end of the week, bring on the strong!

Engaging Brand

Just a thought. So for many of you it is the end of the week.could we change that to end of the weak? So that on Monday morning it is the strong who return.with strong meaning. Being strong enough to. Accept feedback that takes you forward. Listening to others to widen your view. Share that "I suppose this is a stupid idea but.". Think long term not short term. To focus your time on the things that matter rather than the things that are easy. Be brave enough to understand that a happy, balanced life makes for a much stronger leader. Leadership Learning


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Blog Products Are You Working On?


At the start of this month, I began releasing details of this year’s ProBlogger Training Day. This is a big event for me and my team, and there’s a lot to organize. The Training Day won’t take place until October, but already we’ve spent months organizing speakers, booking venues, releasing earlybird tickets, and so on. Around the same time I put out a call for alpha testers on the new ProBlogger Marketplace we’ve been working on. While these kinds of tasks don’t need to be overwhelming, they do take time, and energy, and planning. …Nor that difficult.

New Facebook Pages App Hits Phones

The Social Media Incubator

A new Facebook Pages app hit phones earlier this week and our social media specialist, Chelsea Janke, has been reviewing it to get insight into the new features and how it can help you better admin your page. ” said Chelsea Janke. view insights and stats for each of the pages you administer. switch between pages in a quick and efficient way.