Fri.Mar 30, 2012

Humanizing is more than social media tactics.


A lot of the stuff you’re probably reading online about “humanizing your brand” is about social media tactics. Like this post on Social Media Examiner, 5 Ways to Humanize Your Company With Social Media. Take a look, you’ll recognize all of that stuff.

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Want to get better at social media? Ask “Why?”

Dave Fleet

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” ” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making.

Trending Sources

Can’t make #12NTC? Watch the Online Livestream!


I’ve mentioned this before but I’m super excited to be emceeing NTEN’s Online NTC Live! Livestream on Wednesday and Thursday this week (April 4/5).

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Fetching Friday – Resources Mashup & Landscapes Volume II


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing.

Social Business Model - Futuristic or Real?

Engaging Brand

The Social Business Model is something close to my heart. I believe we are on the verge of a business revolution.not in the sense of social media, which for me was the social ripple before the wave.but in terms of the customer becoming within the walls of the business. Today, I am presenting at Tedx Bradford 2012 and wanted to share with you some of my thoughts. Social media was a gateway into business for the consumer, but new technology will break down the walls.

#MyBootcamp: Losing It … And Loving It

Waxing UnLyrical

It’s been about six weeks since my last Bootcamp update. And you want to know where I stand, don’t you? It is Friday, after all. Of course you do! Here’s where I am: Down around 20-22 lbs total since I started (my weight varies a little, but it’s staying in this range).

Google Slaps Link/Blog Networks – Are You Getting The Benefit

Small Business Mavericks

There are tens of thousands of blogs that are suddenly finding they no longer ranks in search results. The reason is quite clear – Google has well and truly slapped several link/blog networks and the results have been startling. Some small business owners are suddenly finding themselves ranking well for their major keywords. It’s taken a long time, and too a certain extent, the problem has been one of Google’s own doing.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Google “Slaps” Overly Optimized SEO Sites

Puzzle Marketer

In a great article by Barry Densa on his blog , Barry identifies the concept of Google penalizing, a.k.a. “slapping”, your website for being overly optimized. He also goes into detail about what that means and would be worthwhile to read the entire post. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website. You can increase site rankings in the search engine if you do this.

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Friday Fun: Entrepreneurial Spirit

Diva Marketing Blog

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend playground time to be sophisticated-silly. Or sometimes just plain silly. If you don't have a dream how you gonna have a dream come true? South Pacific .

How to Create a Website and Sell it for $200,000


This guest post is by Patrick Meninga of Make Money with No Work. Over the last four years, I created a single website that exceeded $2,000 in monthly income, and sold for six figures to one of my direct advertisers. When I started this journey, I had no idea what I was doing. I wasted a great deal of time using actions that were inefficient, wasteful, and unprofitable. Looking back, it is easy to see which actions produced the most income.

The Technology of the City Creek Center

Proactive Report

The fountain at City Creek Center is a marvel of technology. Here’s an interview with the designer, Mark Fuller of WETDesign. Social Media Case Studies

A World Gone Social

Learn how companies must adapt to survive.

On Being Relevant in Digital

Direct Marketing Observations

“Social” claims or has been claimed to do everything and it really has become quite the game changer. Did you know that it can boil the ocean?

Anthon Berg Celebrates the Generosity With The New Campaign


Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store.

Can You Solve this Digital Marketing Puzzle? – #2207

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis Mice Twins


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.