Compare Attribution Settings Returns to Facebook Ads Manager
Jon Loomer
OCTOBER 24, 2022
Oh my goodness. Finally. After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. Let’s provide a little bit of history on the feature, why you should care, and how to use it… Understanding Attribution. “Attribution” is how Facebook gives credit to an ad for conversions.
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