Tue.Mar 22, 2022

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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Since its inception, Twitter has amassed a large (and ever-growing) audience.

Twitter 230
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Facebook Ads and the Removal of Compare Attribution Windows

Jon Loomer

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Regardless of whether your audience is on an iOS device, advertisers saw impact related to conversion attribution , optimization, and targeting. But another change has been largely ignored: The removal of the Compare Attribution Windows feature. This may sound like no big deal.

Facebook 197
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Meta, TikTok Lead the Way in the Latest App Download Charts, While Snapchat Sees More Attention

Social Media Today

The latest quarterly update from data.ai highlights the key consumer trends in app download activity.

Trends 215
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How Penguin Random House Spain uses audience insights to target the ideal reader

Audiense

The demands on consumers' time are only increasing. From new TV shows streaming now to that super hyped video game your entire timeline is talking about, entertainment brands are constantly battling for their audience’s time and attention.

Video 147
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Will Enable All Users to Tag Products in Feed Posts

Social Media Today

The expanded product tagging options will help Instagram build its eCommerce use case.

Products 196
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Working From Home Is Adding to Loneliness

The Realtime Report

Working From Home Is Adding to Loneliness. More than three million who work from home say it makes them feel lonely. Nearly one in three adults say they are lonely. The rise of working from home is adding to loneliness with more than three million people who do this claiming it means they don’t see other people very often, new research* from digital board game group Marmalade Game Studio shows.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks.

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Meta Renames its Ad Automation Tools to Clarify the Purpose of Each Element

Social Media Today

The 'Meta Advantage' suite will cover all aspects of Meta's ad automation processes.

Tools 148
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#444: My Top 5 All-Time Favorite Online Marketing Made Easy Episodes

Amy Porterfield

After 9 years of having my own podcast, I always come back to these This episode was super fun for me to create because I got to revisit my very favorite Online Marketing Made Easy episodes — the ones that really struck a chord with me, and have stuck with me after all these years! […]. The post #444: My Top 5 All-Time Favorite Online Marketing Made Easy Episodes appeared first on Amy Porterfield | Online Marketing Expert.

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How elite brands get ahead with March Madness marketing

Sprout Social

It’s the start of March Madness and college basketball enthusiasts around the country are rejoicing. Although picking the perfect March Madness bracket is nearly impossible, millions of people complete the legendary ritual each year and tune into the live games. The famous NCAA tournament draws in die-hard fans and bandwagon supporters alike. me filling out my March Madness bracket after watching zero minutes of college basketball this year pic.twitter.com/9MWpGY7B65. — Slightly Biased (@B

Brands 80
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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LinkedIn Shares New Data on Business Challenges Faced by Black Women Entrepreneurs [Infographic]

Social Media Today

Black women entrepreneurs face significant challenges in starting their own initiatives, which is a key element of disparity that needs to be addressed.

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Twitter Adds New Simplified GIF Creation Process in the Tweet Composer

Social Media Today

Which is interesting, but you could kind of already do this.

Process 213