Wed.Dec 16, 2020

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5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. Why? Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential. The post 5 Digital Marketing Strategies to Learn from JPMorgan Chase appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard, IL.

Strategy 222
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Twitter Updates its Efforts to Tackle COVID-19 Vaccine Misinformation

Social Media Today

As COVID-19 vaccinations begin around the world, Twitter is updating its approach to combating vaccine misinformation to help ensure optimal take-up.

Twitter 215
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Driving Teams to Exceptional Levels of Performance

Oktopost

Top-down or bottom-up? Which management approach drives exceptional levels of performance? Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! He shares an immense amount of value and vision into the world of B2B marketing along with disclosing some of the less talked about aspects of being a marketing leader.

Team 125
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Facebook Goes on the Offensive Against Apple Over Coming Changes to In-App Data Tracking

Social Media Today

Facebook has launched a major campaign criticising Apple's coming changes to IDFA, saying that they will severely impact SMBs.

Apple 215
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

Overview. To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Then, they connect to it emotionally. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a

Curation 116
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Pinterest Shares Recommendations from Review of its Workplace Culture

Social Media Today

Pinterest has shared the details of a review into its workplace culture following accusations of racial inequity within its systems.

Review 211

More Trending

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Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics

Social Media Today

Reddit has announced a new partnership with Moat to provide third-party verification of its ad view metrics.

Reddit 217
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Dutch Hacker Who Claimed To Access Trump’s Twitter Account Will Walk Free After Police Investigation

Forbes Social Media

Dutch investigators say they assumed the hacker was able to access Trump’s Twitter account — reportedly by correctly guessing the password to be “maga2020!” — something the White House strenuously denies.

Twitter 100
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Instagram Looks to Boost Usage in India with Re-Launch of Instagram Lite

Social Media Today

Instagram is re-launching its Lite app in India, after shutting the original version of the app down back in May.

Instagram 209
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How To Drive Social Interaction At Your Virtual Event

WebInKnow

As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Event planners are eager for people to share but want to understand the best way to build a tribe of like-minded people. Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Adds New Creative Tools in Reels and Stories

Social Media Today

Instagram has added some new additions to your creative options in both Reels and Stories.

Instagram 218
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The Ultimate Guide to Facebook Stories in 2021

Later

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. With easy-to-use features, a prime viewing location on Facebook’s News Feed, and ample opportunity to promote your brand and business to new audiences, now’s the time to tap into Facebook Stories as a valuable marketing resource for your brand.

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TikTok Shares Insights on the Most Used Songs on the Platform in 2020

Social Media Today

TikTok has shared new insights into the top tracks and artists on the platform in 2020.

Platform 218
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How To Execute Memorable Instagram Campaigns – Beyond the Holidays

Pixlee

With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . Celebrate Holiday-Themed User-Generated Content . Putting your followers in the spotlight is not only a great way to encourage engagement, but it’s also effective for showcasing your products and adding a strong social proof element.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Adds AR Effects and 360 Backgrounds to the Desktop Version of Messenger

Social Media Today

Facebook is adding AR effects and filters to the desktop version of Messenger.

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Facebook Targets Apple's New Privacy Tool In Full-Page Newspaper Ad Campaign

Forbes Social Media

In full-page ads on the New York Times, Wall Street Journal and Washington Post, Facebook claims it is standing up for small businesses.

Privacy 102
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The Ultimate Guide to Facebook Stories in 2021

Later

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. With easy-to-use features, a prime viewing location on Facebook’s News Feed, and ample opportunity to promote your brand and business to new audiences, now’s the time to tap into Facebook Stories as a valuable marketing resource for your brand.

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Bumble Proves Diversity Shapes User Experience Design

Forbes Social Media

Bumble flipped online dating on its head when its founder, Whitney Wolfe Herd, put female users first. Online platforms reflect their founders, so Bumble’s success suggests that diversity in tech informs UX design and leads to more inclusivity and innovation.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Manage Your Android Location Settings

Tweaklibrary

Since the location data of any user using any device is quite sensitive. We are here to help you not being tracked every time. Smartphones have the ability to track your location and to prevent yourself, you should be knowing the ways to manage it. Today in this article we will discuss the extensive ways to manage and control your location data. Android Location Settings- Everything You Need To Know. 1.

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How to Understand the Marketing Rule of 7 in B2B

Oktopost

There’s an old aphorism in marketing that seven is the lucky number of contacts it takes to get a lead to make a purchase. But is the old saying true? The answer is yes, in the sense that it does take multiple contacts, but there’s nothing magic about the number seven. Seven serves as more of a reminder to marketers. If you can count all your contacts with a lead on one hand?

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NordVPN vs ExpressVPN vs Systweak VPN – The Ultimate Comparison

Tweaklibrary

Choosing the right VPN for your device can be a daunting task. Especially in the over-marketed world where everything is promoted for Perfection. NordVPN, ExpressVPN, and Systweak VPN are 3 of the most popular VPN solutions in the market. With Systweak VPN being the newest, it is yet to penetrate the market in a deeper level whereas NordVPN and ExpressVPN have been in market for quite some time now and have established a loyal market base for themselves.

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Top 14 Lead Generation Software Solutions

Oktopost

To achieve sustainable business success, you need a marketing funnel that finds, acquires, and converts leads. For your funnel to operate efficiently, you need qualified leads that have directly expressed interest in your products and services — and you need them at scale. The solution? Digital marketers know that it’s all about using the right lead generation software.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Fixed – WhatsApp Web Not Working On PC

Tweaklibrary

WhatsApp web might not be an alien concept to you. Imagine having to type the same text you received on WhatsApp onto your mail. You can simply copy the text from WhatsApp and paste it into your mail. How? You just scan the QR through your phone and like magic WhatsApp appears on the web. But, what WhatsApp web is not working on your PC? Or, if you are using the UWP app, what if the WhatsApp computer is not connected?