Sat.Aug 29, 2020

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Rules for good media relations

Sherrilynne Starkie

Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix.

News 243
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China imposes New Rules Which Could Halt TikTok Sell-Off, Triller Enters Bid for the Platform

Social Media Today

China has announced a new set of rules on the export of proprietary technology, which could stop TikTok from being sold to a US company.

Platform 217
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Quarantine Fatigue? Yes. It’s a thing.

Janet Fouts

There is no denying that the past several months have been filled with many challenges affecting all areas of our lives. While creativity, grit and good ol’ perseverance has carried us through so far, many of us are experiencing quarantine fatigue. Yes, quarantine fatigue is s real thing that takes a toll mentally and emotionally. We all want to return to real human connection – especially hugs – and our ‘normal’ pre-pandemic lives.

Exercises 173
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Instagram Reels vs TikTok: What You Need to Know

Keyhole.co

If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. And as the US announces a potential ban on TikTok it looks like an opportunity for IG Reels to really gain traction. What’s more, it seems people have questions. A lot of them: Is Instagram Reels going to be popular?

Instagram 105
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Can You Become The Next YouTube Sensation?

Forbes Social Media

For every YouTube star there are plenty of individuals who couldn't find an audience if they set themselves on fire!

YouTube 97
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What is a Good Follower to Following Ratio?

Keyhole.co

A follower to following ratio is the number of followers an account has relative to the number of accounts they are following on social media platforms like Twitter and Instagram. This is also known as your “follow ratio” or in the eyes of some, your “Instagram Cool Ratio.”. Your follow ratio is more of a vanity metric rather than a truly useful social media metric like engagement rate.

Metrics 95

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How to Calculate the ROI of a Social Media Influencer Over Time

Keyhole.co

Influencer marketing is all the rage. That’s because audiences would much rather hear from personalities they know and love rather than a brand they’ve never heard of. Jump Links: Influencer Social Media Metrics How to Calculate the ROI of an Influencer Influencer ROI Calculation Examples. Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer?

ROI 52
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Options Trades Suggest Alphabet’s Stock Surges By As Much As 19%

Forbes Social Media

Recent trades in the options market suggests Alphabet's stock rises by as much as 19%.

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Being Relentless Even When You Have Nothing to Show for It

Twenty4 Social

3 Reasons Why You Must Have a Niche for Your Online Business or Blog. Having goals, dreams and ambitions are important. But in most cases, the majority of people will never realize their dreams. What they want will always be out of reach because they’re not willing to pay the price. If you wish to start an online business, you must be prepared for wonderful highs and disappointing lows.

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What’s The Difference Between Impressions and Reach?

Keyhole.co

Impressions and reach are two different ways of measuring the viewership of your social media content. Jump Links: The Difference Between Impressions and Reach What are Impressions? What is Reach? The Difference Between Impressions and Reach. What counts as impressions or reach differs from one social media platform to the next, but the core difference between impressions and reach is simple: Impressions measure the total number of times a piece of content was displayed to an audience, whereas r

Metrics 40
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Best Augmented Reality Android Apps in 2020

Tweaklibrary

Augmented Reality is one of the coolest & most common features we use in our day to day lives (knowingly/unknowingly). & despite the fact that we are using this technology almost every day, augmented reality never fails to surprise us with its versatility. & as heavy & complicated as it sounds, Augmented Reality doesn’t need powerful tools or equipment to be implemented.

iPhone 22
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What Instagram Stories Metrics Should I Track?

Keyhole.co

It’s exciting to roll out a flashy Instagram Stories strategy, but you won’t be able to track your success unless you track your Instagram Story analytics. Luckily, it’s easy to track your Instagram Story analytics natively within the Instagram app, or with a social media analytics tool like Keyhole. Jump Links: Where to Find your Instagram Story Analytics What Instagram Story Analytics are Available?

Metrics 40
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Learn These Amazing VPN Advantages Before You Start Using One!

Tweaklibrary

We all have heard of cybercrimes, online frauds and many corporations being hacked or their data breach. It mostly happens through social media platforms, and subscription services that have your credit card, banking, or other confidential details. Is there something to stop these frauds and privacy breaches ? Well, cent percent security of online frauds and crimes cannot be guaranteed, but a step can be taken to prevent yourself from being trapped.

Privacy 22
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What’s The Best Number of Hashtags to Use In My Post?

Keyhole.co

Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram. Let’s first cover why you should be using hashtags in the first place. Jump Links: Why You Should Use Hashtags Best Number of Hashtags to Use on Instagram Best Number of Hashtags to Use on Twitter Best Number of Hashtags to Use on Facebook.

Hashtag 52
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How do Firewalls Work to Ensure Network Security?

Tweaklibrary

What is a Firewall? As the name suggests, it is a wall to protect your system from threats on the ‘Internet’. A Firewall works similar to a Police barricade that is aimed at inspecting the vehicles passing from the area. The purpose of the barricade is to inspect if there is an unauthorized vehicle passing by. Similarly, the Firewall works as a barrier between your system or the private network and the Internet.

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How Do You Measure Brand Awareness on Social Media?

Keyhole.co

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Jump Links: What is Brand Awareness? Social Media Brand Awareness Metrics You Can Track Is There a Brand Awareness Calculation?

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How Do you Measure Brand Awareness on Social Media?

Keyhole.co

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Jump Links: Brand awareness can be thought of in a few different dimensions: Brand recall: How easily someone remembers your brand Brand recognition: How easily someone can differentiate your brand from others.