Mon.Apr 22, 2019

How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code.

Twitter, Snapchat and YouTube Outline New Data and Provide New Tools for Earth Day

Social Media Today

Several social platforms have released new tools and data to mark Earth Day

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The Top 10 Marketing Attribution Software Solutions


Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation.

7 Tips for Reposting Instagram Stories & User-Generated Content


Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why Mission-Driven Brands are Winning in 2019


When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision.

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National Science Foundation Awards Litterati Grant to Advance its AI for a Cleaner Planet

Forbes Social Media

Litterati believes in the power of data to impact change. Litterati empowers anyone to identify, map, and collect the world's litter, while also connecting to a broader community of associated brands, cities, schools, and individuals

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5 best practices to amplify your Facebook video ads

Sprout Social

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. And there’s a good reason for that – people love watching videos.

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Today's Disinformation Research Could Learn Much From Last Century's Propaganda Research

Forbes Social Media

If we as a society are serious about combatting the world of false information and foreign influence, we should spend a lot more time reflecting on the lessons of our last major wartime efforts combatting propaganda a century ago

The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Then, news of the Cambridge Analytica scandal broke and the GDPR went into effect.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

History Tells Us Social Media Regulation Is Inevitable

Forbes Social Media

As policymakers around the world grapple with regulating social media, it seems increasingly likely that the question is not whether social media will face government intervention, but just how consequential those interventions will be

Social Media Has Taught Us To Talk Rather Than Listen

Forbes Social Media

Instead of creating a place where we can all come together and engage in conversation in the global town square, we’ve ended up with a great gladiator match in which the loudest and most toxic one prevails

Social Media Has Become The Scapegoat For All Society's Ills Just Like TV And Movies Before

Forbes Social Media

Stepping back, it is worth looking more critically at whether social media is really as all-powerful as we claim and whether it really possesses the almost hypnotic powers of persuasion we ascribe to it. It turns out that we are merely projecting our latest fears upon our newest scapegoat

We See Social Media As All-Powerful Because We Can Measure It

Forbes Social Media

In our metric-driven society we naturally gravitate towards the things we can most easily measure and social media’s embrace of firehoses and analytics has helped catapult it to stardom

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Movies And The News Media Were Once The Root Of All Evil - Today It Is Social Media

Forbes Social Media

As social companies have become our modern societal scapegoats and punching bags, its worth looking back to an era when mainstream media served that purpose and recognize that society will always blame its communicative conduits for all that is troubling it

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Reid Hoffman Shares The Lessons From Across His Career In Blitzscaling

Forbes Social Media

Reid Hoffman has found success as an entrepreneur, having been a member of the founding team at PayPal and at Linkedin, and as an investor at Greylock Partners. He shares the secrets of his success in his book, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

How To Win Followers And Influence People On Social Media

Forbes Social Media

Content creators share tips to help marketing pros build a brand that connects with an audience

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National Nonprofit Combats Stigma, Boosts Awareness Through Infographic Generator

Forbes Social Media

Customized infographic generators are a great tool to facilitate sharing on social media, especially for subjects often considered taboo, like inflammatory bowel disease. The Crohn's and Colitis Foundation's #myIBD infographic generator is a strong example

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.