Fri.Jan 18, 2019

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Facebook's Adding New Ways for Advertisers to Control Where Their Ads Appear

Social Media Today

Facebook's adding new 'brand safety' tools to give advertisers more control over where their ads appear across its Audience Network and in video content.

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You May Be Missing Critical LinkedIn Comments

The Social Media Hat

One of the most important metrics and actions that can result from social media activity is engagement - primarily comments. But what if you're getting comments and you don't know it?

Comments 156
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Facebook's Working on a New Feature to Appeal to Younger Users

Social Media Today

Facebook's reportedly working on a new tool to appeal to younger users, who are reportedly abandoning the app in droves.

Features 165
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Why should you segment your target market when looking for influencers?

Audiense

Since we started talking about the use of social data for influencer marketing , there are many cases that we have dealt with, in the different phases of marketing campaigns in general and influencer marketing in particular.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter Discovers Bug Which Left Protected Tweets Exposed for Android Users

Social Media Today

Twitter has identified an issue in its Android app which disabled the 'Protected Mode' for many users.

Twitter 142
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Are Hashtags Still Worth It? (Or Did the Russians Ruin It for Brand Conversations?)

Meltwater

As with so many social media campaigns today, brand communication all starts with a hashtag.Social media has long been celebrated for its power to organize ideas and inspire action. Yet… Read More >>>.

Hashtag 108

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How This Doctor Uses Instagram For Mental Health Awareness

Forbes Social Media

Psychiatrist Dr. Jessica Clemons is using social media to normalize the conversation about mental health. She hosts live Q&A sessions about topics like anxiety and depression through events and her Instagram handle @askDrJess.

Instagram 102
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10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing. The effectiveness of influencer marketing is not surprising, given that 92% of consumers trust recommendations from people they know and 70% trust the experiences of thei

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The Secret To The Success Of China's Social Networks

Forbes Social Media

U.S. consumers are increasingly inundated by ads on social media. But in China, social platforms have found creative alternatives to ad-based revenue — offering users a better experience and generating more revenue in the process.

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Video On Instagram: Best Practices For ROI-Driven Ecommerce Brands

Pixlee

Video is the most popular form of content with consumers today. It’s convenient, mobile-friendly, and gives you the space to get creative with your message. A visual platform like Instagram is naturally the perfect place to share your brand videos. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Gillette's Controversial "Toxic Masculinity" Ad And The Opportunity It Missed

Forbes Social Media

Gillette's new ad, "We Believe", takes on the issues of "toxic masculinity" and has generated both praise and calls for #boycotts. As more and more brands feel the pressure to engage in the bigger issues facing society, here's a framework for making surefooted decisions on how to weigh in.

Issues 61
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Digital Culture And The Loss Of Art

Forbes Social Media

From the relief print of the 5th century in China to dot matrix and laser printing today, mechanical reproduction has been integral to artistic form. Does this mass replication of art mean that art ceases to exist as it is now veering into the realm of purely material commodity?

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Nine Tech Tools To Keep Your New Year's Resolution On Track

Forbes Social Media

New Year's resolutions are notoriously challenging to keep up with, so it's wise to take advantage of tech tools that can help keep you on track. Members of Forbes Technology Council offer tips for apps and equipment that can help you reach your goal.

Tools 46
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Consumers Waste More Than $1,000 Annually On Unwatched TV Channels

Forbes Social Media

Is it fair for cable and satellite providers to charge consumers for channels they don't want?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Here's Why Everyone In Your Office Is Still Talking About The Cardi B Instagram Video

Forbes Social Media

Understanding the phenomenon that is Cardi B

Video 47