Sun.Feb 02, 2025

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Instagram Previews AI Elements in New ‘Edits’ App

Social Media Today

Meta's coming video editor looks set to include a range of AI functions.

Instagram 184
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Get the full picture with Power BI and Oktopost

Oktopost

As B2B marketers, we know social media drives how people connect, learn, and make decisions. Its not just a channelits the frontline of our success. Thriving in this space means mastering its unique dynamics to build awareness, drive sales, and retain customers. But heres the challenge: most tools werent built for B2Btheyre designed with consumer brands in mind.

B2B 62
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The Social Media Funnel Explained [Infographic]

Social Media Today

Some tips to help you maximize your social media content approach.

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4 Questions to Ask About Conversion Results

Jon Loomer

Advertisers love to share amazing conversion results to impress clients, potential clients, and other advertisers. But those results are often too basic, leaving out important information. You should ask these questions to get important context… 1. Who is the Targeted Audience? If its remarketing , results tend to be view-through heavy. Remarketing has a tendency to give you great results on the surface, but its not scalable or incremental.

Questions 122
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Google Announces New Activations for Black History Month

Social Media Today

Google's highlighting a range of Black creators via its platforms.

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Meta Publishes Tips on How to Make Best Use of Threads

Social Media Today

Some new tips and pointers on how to make best use of Threads.

Tips 156