Mon.Apr 10, 2023

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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. In this post, let’s talk about the many times this choice comes up for advertisers.

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5 Steps to Building Strong Relationships on LinkedIn

The Social Media Hat

Learn how to make the most of your time on LinkedIn. The post 5 Steps to Building Strong Relationships on LinkedIn appeared first on The Social Media Hat.

LinkedIn 191
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Trending Sources

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Twitter Inc. Merged into X Corp. As Part of the Next Evolution of the App

Social Media Today

The next step in Elon’s grand vision for facilitating payments in the app.

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Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden

The Social Media Hat

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 168
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Shares Tips on How to Boost Brand Exposure by Connecting into Topical Communities

Social Media Today

By creating content aligned with different communities, you can expand your brand reach.

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Elon Musk Shares Private Text Exchange He Had With ‘Twitter Files’ Journalist Matt Taibbi

Forbes Social Media

Elon Musk shared screenshots of his private text messages with ‘Twitter Files” journalist Matt Taibbi on Monday. And they provide an interesting look into the controversy surrounding Musk’s decision to severely limit Substack links on the social media site.

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More Trending

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That Viral Video Of LeBron James Traveling From Half Court Is Totally Fake

Forbes Social Media

Have you seen that video of LeBron James clearly traveling—taking six steps without dribbling the basketball—before a slam dunk? The video has been viewed over 2.7 million times. But it’s completely fake.

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Meta Shares New Tips on the Latest Marketing Trends

Social Media Today

Some handy new tips and insights for your Facebook and IG campaigns.

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Study Finds Only One Type of Consumer Dictates Price

The Realtime Report

Study Finds Only One Type of Consumer Dictates Price Researchers compare multiple categories of shoppers and find the linchpin It’s commonly assumed that the supply and demand economics of the consumer marketplace dictate price. If you are one of the few who sells a product that consumers want, you can charge more. Or, if supplies of that product are more scarce, again, prices will likely be higher.

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Viral Video Of Bud Light Cases Being Steamrolled Actually From February

Forbes Social Media

A video that’s gone viral on social media appears to show thousands of cases of Bud Light getting steamrolled. And while some conservatives have tried to suggest it has something to do with Bud Light’s inclusion of LGBT people in its advertising, the steamroll video is actually from February.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta’s Developing a New Way to Share Status Updates from WhatsApp to Facebook

Social Media Today

A new option to cross-post your status updates to Facebook.

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Twitter’s Private Photos Feature Is Leaking Nudes: Report

Forbes Social Media

Twitter’s privacy feature that allows users to post tweets to a smaller group of friends, called Circles, is currently broken and allowing anyone to see the private tweets, according to a new report from BuzzFeed and several users on Twitter.

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How to find influencers on TikTok for a marketing campaign

Audiense

Influencer campaigns are now a staple of the modern marketing strategy, and no platform has had a bigger impact on this movement than TikTok.

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Donald Miller Says This Is The Most Common Small Business Mistake On Social Media

Forbes Social Media

Most of us are a little preoccupied We have our goals in life, our plans to vacation in Mexico, our dreams to be a big success.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to find influencers on TikTok for a marketing campaign

Audiense

Influencer campaigns are now a staple of the modern marketing strategy, and no platform has had a bigger impact on this movement than TikTok.

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Twitter Backpedaled On NPR 'State-Affiliated Media' Label

Forbes Social Media

Critics of the labeling quickly suggested that it would place NPR in the same category as Russia's state-owned TASS news agency or China's official state news agency Xinhua

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How to find influencers on TikTok for a marketing campaign

Audiense

Influencer campaigns are now a staple of the modern marketing strategy, and no platform has had a bigger impact on this movement than TikTok.

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Swing Into Success With The Best Golf Clubs For Beginners

Forbes Social Media

Entry-level golf clubs are designed to offer forgiveness, distance and control, making it easier to hit accurate shots. Here we round up the best golf clubs for beginners from top brands like PXG, Callaway and Stix.

Brands 76
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Create a Social Presence Your Audience Wants to Be a Part of

Oktopost

Kari Anderson shares the intricacies of a successful social presence that will keep your audience engaged and coming back for more! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain.

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Micron Probe May Hurt China’s Efforts To Attract Foreign Investment

Forbes Social Media

Diplomatic pressure on Taiwan may also backfire, Foreign Policy Research Institute Senior Fellow Terry Cooke says

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A Comprehensive Guide to Travel Stocks in 2023: Opportunities and Risks

BeingOptimist

The travel industry is constantly evolving, and with the global economy rebounding from recent challenges, travel stocks present potential opportunities for investors. This guide will provide an overview of the travel industry, the top travel stocks to consider in 2023, and the risks associated with investing in this sector (according to the time-proven experience of Robomarkets ).

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Brand identity: the ultimate guide to building a memorable brand

Sprout Social

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. Because social media is only getting more competitive and crowded. Attention is invaluable as your audience gets pulled in a million directions and getting more eyes on your company means being memorable. Building a distinct identity is key to grabbing people’s attention at first glance.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why Social Media Publishing is Essential for Your Business Growth

Oktopost

Once upon a time – although maybe not very long ago – social media represented a budding complement to the well-formed marketing strategy. It was an optional extra – a way to boost your business’s digital presence, maybe communicate directly with a few customers here and there, and to post the occasional update or product launch. It’s been less than twenty years, but the world of social media has gone through countless revolutions since then.

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Reddit Provides Insights to Help Marketers Tap into the NBA Finals Hype [Infographic]

Social Media Today

Some key notes on how to tap into the conversation around the 2023 NBA Finals.

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The Ultimate Social Media Management Checklist [Infographic]

Social Media Today

Some key pointers to ensure that you’re maximizing all of your social media marketing opportunities.