Quality Traffic Test #2: The Impact of Meta Ads Placement
Jon Loomer
MARCH 8, 2023
Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. While I was confident in the results, some people questioned whether they were misleading because I used all placements. I saw it as an opportunity to run another test. And after this one, I plan to run a third. The short summary: The second test validates the results of the first.
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