Wed.Mar 08, 2023

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. While I was confident in the results, some people questioned whether they were misleading because I used all placements. I saw it as an opportunity to run another test. And after this one, I plan to run a third. The short summary: The second test validates the results of the first.

Eventful 195
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Meta Verified Could be a New Avenue to Resolving Facebook Account Issues

Social Media Today

Access to direct account support could be worth the price of Meta’s new subscription offering.

Issues 174
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Fast Instagram Caption Generator for Growth (Free Tool)

Hootsuite

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc

Instagram 134
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TikTok Provides New Insights into Top Performing Ad Copy via ‘Keyword Insights’

Social Media Today

The new tool enables you to find the most effective hooks in TikTok ads.

Tools 184
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Secrets Top PR Professionals Use to Get Media Coverage

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. It’s all about building meaningful relationships with the right people.

Startup 117
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Snapchat Uses AR to Highlight Key Female Figures in French History for International Women’s Day

Social Media Today

The new AR activations present digital statues of key female figures alongside their male counterparts.

More Trending

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Pinterest Outlines Programming for International Women’s Day, Focusing on Health and Wellness

Social Media Today

Pinterest will present a range of dedicated programming for the event.

Eventful 167
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Elon Musk Apologizes After Publicly Mocking Disabled Twitter Employee

Forbes Social Media

Musk suggested a fired Twitter worker, who has muscular dystrophy, did not need requested disability accommodations and did “no actual work.

Twitter 98
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TikTok Highlights Female Creators and Brands for International Women’s Day

Social Media Today

TikTok will look to highlight a range of female creators that are making a positive impact.

Brands 145
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#551: The Anti-Niche: Jen Hatmaker’s Approach To Creating A Highly Engaged Community

Amy Porterfield

Listen on… How going against conventional business wisdom has served Jen Hatmaker really well My guest on this episode, Jen Hatmaker, has created something that so many personal brands strive to create – and that’s a highly engaged community that’s in it for the long-haul. I’m not talking about a community that sticks […] The post #551: The Anti-Niche: Jen Hatmaker’s Approach To Creating A Highly Engaged Community appeared first on Amy Porterfield | Online Marketing Expert.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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TikTok Bans Inch Closer in the US and EU

Social Media Today

TikTok has launched various initiatives to try and appease regulators.

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TikTok May Be A ‘Security Threat,’ But It Is Social Media Marketers And Influencers Who Feel Threaten By Potential Ban

Forbes Social Media

Even as many in the government are now warning of the threat TikTok presents that likely isn't a concern to influencers and marketers who have come to rely on the platform.

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HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data

WebInKnow

This week, HubSpot launched ChatSpot , a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM.

Hubspot 62
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Tips for Optimizing Your Content for SEO [Infographic]

Social Media Today

Maximize your SEO opportunities with these pointers from the SEMRush team.

SEO 161
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The 4 Rs That Show a Brand Your Blog is Influential

ProBlogger

The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger. Image created in Canva One way to monetise your blog is through working with brand partners. This could be anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand.

Brands 32