Thu.Feb 16, 2023

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TikTok Launches Live-Stream Trivia, with Cash Prizes in the App

Social Media Today

The live trivia sessions will provide TikTok with another opportunity to boost live-stream engagement.

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#545: Behind-the-Scenes: My 4-Phase Book Marketing Blueprint Revealed

Amy Porterfield

Listen on… The step-by-step marketing launch strategy behind my new book, Two Weeks Notice If you had told me years ago that one day I’d be a published author, I probably would have called your bluff. Writing a book — especially one that I know is going to help so many women ditch […] The post #545: Behind-the-Scenes: My 4-Phase Book Marketing Blueprint Revealed appeared first on Amy Porterfield | Online Marketing Expert.

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TikTok Tests In-Stream Shopping Options as it Pushes to Build on its Revenue Potential

Social Media Today

TikTok continues to push ahead with its in-stream shopping initiatives.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you. Managing social through down markets requires an additional layer of focus, rigor and empathy.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube CEO Susan Wojcicki is Stepping Down, to be Replaced by SVP Neal Mohan

Social Media Today

The change will bring about the next stage of the app.

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How to build a B2B marketing strategy

Koka Sexton

Building a B2B marketing strategy can be a challenging task, but it is essential for the success of any business that relies on other businesses as its customers. A well-crafted B2B marketing strategy can help a business to target the right customers, create a strong brand, and generate more leads and sales. Here are some steps to help you build a successful B2B marketing strategy: Define your target market: The first step in building a B2B marketing strategy is to identify your target market.

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Creating an Engaging Email Nurturing Campaign: Key Elements to Consider

Koka Sexton

Email nurturing is an effective way to build and maintain relationships with your customers or clients. By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. But what goes into creating an engaging email nurturing campaign? Here are some key elements to consider: Define your goals: Before you start crafting your emails, it’s important to know what you want to achieve.

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Instagram Launches ‘Channels’ Broadcast Chat Feature

Social Media Today

Channels will enable creators and brands to share DM updates with fans.

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YouTube CEO Steps Down After 9 Years Of Leading Most Popular Social Network For Kids

Forbes Social Media

YouTube CEO Susan Wojcicki is stepping down from her role at the company after 9 years, according to a note sent to YouTube employees Thursday morning and published online.

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Bullet Train and B2B Marketing: The High-Stakes World of Adaptability and Strategy

Koka Sexton

At first glance, the movie Bullet Train and the world of business-to-business (B2B) marketing may seem like vastly different subjects with little in common. However, upon closer examination, there are actually several interesting parallels between the two. First, let’s consider the movie Bullet Train. Released in 2021, the movie is a high-octane action thriller that takes place on a Japanese bullet train.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Using ChatGPT for Sales Copy: A Tutorial

Social Selling Masters

n a recent video tutorial, James demonstrates how to use ChatGPT, a language model trained by OpenAI, for writing sales copy or sales letters. In the tutorial, James provides an example of a sales letter for a golf product and… Continue Reading → The post Using ChatGPT for Sales Copy: A Tutorial appeared first on Social Selling Training.

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Advantages and Disadvantages of AI in Marketing

Koka Sexton

In the marketing world, AI offers great promise; it has the potential to open up new possibilities, automate processes, and gather greater insights than ever before. However, as with any technology, there are both advantages and drawbacks to consider when utilizing AI in marketing. Automation Advantages The greatest benefit of AI in marketing is automation – it can take over many tedious, repetitive tasks, freeing up the valuable time of marketing professionals, so they can spend it on mor

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Reasons to Use Instagram for Your Business

BeingOptimist

This is a tricky question to answer because the metrics do not line up with the realities, especially when comparing what businesses can sell and what Instagram influencers can sell. It is as layered as a giant onion, so let’s peel back the issue and have a good whiff. Segmenting The Issue As you know, there are many types of businesses, many ways to advertise a business, and many ways to capture your potential client’s interests.

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7 Ways to Promote Your Small Business [Infographic]

Social Media Today

Some helpful notes on how to promote your brand and products online.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Trump Lobs First Insult At Nikki Haley After She Enters 2024 Republican Presidential Primary

Forbes Social Media

On Wednesday, former President Donald Trump responded to Nikki Haley’s entry into the 2024 Republican presidential primary.