Jon Loomer
FEBRUARY 8, 2023
Quality traffic is important. When you run Facebook ads that direct people to your website, you care whether people immediately leave or if they spend more time there. That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting.
Audiense
FEBRUARY 8, 2023
How do you like to spend your vacation? By the beach with a cocktail or in a bustling city with new places to explore? However you like to relax and unwind, the options are limitless and tourism boards are vying for attention. Post-pandemic, the travel industry has noticed leisure travel booming, with consumers keen to explore places they’ve always dreamed of.
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Social Media Today
FEBRUARY 8, 2023
Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.
WebInKnow
FEBRUARY 8, 2023
Nearly all the buzz about AI in the past several months has been around using AI tools like ChatGPT for text and Dall-E for images to access and organize data found on the public Web. Far more interesting to me, and where billions is being invested by VCs right now, is how AI works with proprietary content.
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Social Media Today
FEBRUARY 8, 2023
Looking to establish a more effective measurement process for your digital marketing efforts?
Forbes Social Media
FEBRUARY 8, 2023
There was one KN95 face mask and one Pokemon yellow dress with huge ruffle sleeves at the State of the Union address.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 8, 2023
There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. That’s an understandable feeling. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth.
Social Media Today
FEBRUARY 8, 2023
But don't start farming out your SEO content work to ChatGPT just yet.
Hootsuite
FEBRUARY 8, 2023
As the fastest-growing social media platform, TikTok’s become a non-negotiable part of social strategies for businesses both small and large. If you’re ready to turn your lurker account into an actual business, it’s time to learn how to change your TikTok username. Luckily, changing your TikTok username is a cakewalk (but with some caveats).
Social Media Today
FEBRUARY 8, 2023
Bing 2.0 is coming, and it could have a big impact on search behavior.
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A beginner's guide to social media automation tools and getting automation right.
Forbes Social Media
FEBRUARY 8, 2023
Anheuser-Busch reportedly spent the most on ads this year, dropping $20 million for three minutes of airtime.
Social Media Today
FEBRUARY 8, 2023
Snap will preview its latest features, tools and advancements.
Your Escape From 9 to 5
FEBRUARY 8, 2023
In recent years, the growing popularity of AI technology has revolutionized the way we code. A relatively new AI technology, known as ChatGPT, has the potential to simplify the coding process by allowing users to code with their natural language. ChatGPT has the ability to process natural language input, allowing users to ask questions related.
Social Media Today
FEBRUARY 8, 2023
Another way for creators on IG to get paid for their work.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Strategies Summit
FEBRUARY 8, 2023
The internet is packed with advice for social media managers. Whether you want to attract more followers, craft more engaging content , or optimize your post timings, millions of articles claim to provide an answer. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.
Social Media Today
FEBRUARY 8, 2023
New ways to create quick campaigns on TikTok.
Oktopost
FEBRUARY 8, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary There is a long-standing debate around the role of a social media manager: Are they masters of the online universe or simply digitally savvy youngsters who know how to make extremely engaging videos?
Social Media Today
FEBRUARY 8, 2023
Some new engagement options for your YouTube channel.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
ProBlogger
FEBRUARY 8, 2023
The post How To Write Excellent Blog Content – What We Wish We Knew appeared first on ProBlogger. Image created in Canva This post is part of the ‘ What we wish I knew when I first started Blogging’ Series. Below I’ll share readers comments on the topic of Writing Excellent Blog Content as well as some of my own thoughts. One of the most key aspects of any successful blog is the ability to create content that keeps drawing people back to your blog.
Social Media Today
FEBRUARY 8, 2023
Super long tweets incoming.
Sprout Social
FEBRUARY 8, 2023
An omnichannel strategy is like an orchestra where each channel is an instrument. They can produce a nice tune on their own, but together they can create a memorable symphony that delights and engages the audience. The same goes for the omnichannel approach. Every touchpoint must work together in a coordinated effort to provide a consistent brand experience.
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