How Often Should You Update Facebook Ad Creative?
Jon Loomer
JANUARY 11, 2023
One way to combat creative fatigue is to change your creative. But, how often should you update your Facebook ad creative? This is a question I get a lot. Advertisers want a process. Should they update their creative every two weeks? Every month? More or less often? It’s not that simple. Let me explain… What is Creative Fatigue? Creative fatigue is when people have seen your ad too often, resulting in a drop in performance.
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