Mon.Jan 09, 2023

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Where Are Facebook Conversion Events Firing?

Jon Loomer

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. To find this information, go to your pixel under Data Sources within your Events Manager.

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Instagram’s Updating its UI, with the Shop Tab to Disappear from the Main App Screen

Social Media Today

The update is another concession that in-stream shopping isn’t taking off as well as Meta hoped.

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How To Overcome The Challenges Of Managing Enterprise Data

The Realtime Report

How To Overcome The Challenges Of Managing Enterprise Data. Managing your enterprise’s data can be challenging but possible. With the sheer volume of data, it can be difficult to know where to start and how to stay organized through the process. Fortunately, there are several steps you can take to manage your enterprise data and overcome the challenges effectively.

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Twitter Adds ‘Hashfetti’ Effect to Branded Hashtag Campaigns

Social Media Today

The new option will see a flood of hashmoji fall down the screen when tapped.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Ep. 129 – Starting A Podcast? Figure out your why first

Taylor Marek

I might turn this into a workshop or a class at some point, but I wanted to speak to podcasters out there who either have a show or want to start one. Why do you want to have your own podcast? Let’s discuss… Links: The Power of Knowing Your Why – School of Podcasting. Get In Touch With The Show! Message me on Facebook | Tweet me on Twitter | Send me an email. … I might turn this into a workshop or a class at some point, but I wanted to speak to podcasters out there who ei

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Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure

Social Media Today

The VRS system works as a check, of sorts, to ensure that ads on Facebook and IG are being shown to a broad spectrum of users.

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How to Take Advantage of Meta’s Advantage+ Shopping Campaigns

Social Media Today

Meta’s Advantage+ shopping campaigns have emerged as a valuable option for eCommerce brands.

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How To Calculate Social Media Engagement Rates

Oktopost

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. The use of social media by B2B buyers is significant, as 84% say they head to social media when making a purchase decision. This, on its own, makes it essential for businesses to track social media engagement rates and prioritize increasing them.

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Meta Calls for Increased Regulation of Child Safety Online

Social Media Today

Meta’s called for more coordinated action after its first-ever Meta’s Youth Safety Summit.

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Micro-influencer marketing guide: Facts and uses

Sprout Social

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and what even is a micro-influencer? We’ve created a complete guide to micro-influencer marketing so your brand can easily get started.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitter Outlines Roll-Out Plan for Alternative Feeds, Updated Bookmarks UI and Long-Form Tweets

Social Media Today

Elon Musk has mapped out a series of new UI updates coming over the next few months.

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What are The Best Techniques for Off page SEO?

BeingOptimist

Off page SEO refers to any and all SEO activities that are carried out away from your website in order to improve your rankings in search engines. Link building, content marketing, social media marketing, guest posting, podcasting, and video marketing are examples of common off-site SEO strategies. Off page SEO encompasses, in a nutshell, any activity that does not involve the publishing of content on the business’s primary website.

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7 Creative Facebook Giveaway Ideas for 2023 [+ Examples]

Hootsuite

36% of the entire global population uses Facebook monthly. And while we’re certain each of those 2.91 billion people has their own unique personality and specific interests (pineapple on pizza? Crocs in regular or sport mode?), we’re also sure that 100% of them have one thing in common: they love free stuff. Hosting a Facebook contest or giveaway is an excellent (and cheap) strategy for promoting your business—plus, it’s a nice way to give back to your brand’s loyal followers.