Thu.Dec 01, 2022

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Should You Go Broad with Facebook Ads Targeting?

Jon Loomer

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” Micro-targeting with Facebook ads is no longer viable. You should go broad instead. As someone who embraced targeting the smallest, most relevant audiences for years, coming around to this approach hasn’t been easy. But it has some merit.

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What Are TikTok Coins and Why Should You Care About Them?

SocMed Sean

Ever wondered what TikTok coins are? Here is a brief overview of how TikTok coins work, what they are worth, how to add them to your account, and how to redeem them. The post What Are TikTok Coins and Why Should You Care About Them? appeared first on SocMedSean - Social Media Sean.

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[Product Update] New Product Portal, Audiense Beta program and more.

Audiense

We are happy to be back with our winter 2022 product update. We hope you’ll enjoy the new Product Portal we launched, and some other little goodies we have been working on for you!

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LinkedIn Announces Expanded Roll-Out of New ‘Focused Inbox’ Format for InMail

Social Media Today

LinkedIn’s ‘Focused Inbox’ essentially adds a new spam filter to your LI messages.

LinkedIn 195
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Rise of Corporate Trolling in Social Media

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Corporate trolling in social media is on the rise. A tactic based on being fiery and quick-witted, corporate trolling has been a way for brands to attract attention in the new post-Wendy’s era.

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Meta Launches Two New Art Projects to Highlight the Creative Opportunities of the Metaverse

Social Media Today

Meta’s looking to establish stronger connections with artistic communities as part of its metaverse push.

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More Trending

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YouTube Shares the Top Creators, Clips and Ads of 2022

Social Media Today

YouTube’s top trends overview provides an interesting perspective on the year that was.

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Financial Loopholes Young Professionals Should Know

The Realtime Report

Financial Loopholes Young. Professionals Should Know. It pays to be financially savvy. As a young professional, you have to make many financial decisions – some of which can seriously impact your future. That’s why it’s important to be aware of any financial loopholes that can save you money. Here are a few of the best financial loopholes all young professionals should know: Travel Rewards Credit Cards.

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Reddit Announces ‘Future Tellers’ Marketing Insights Event for CES 2023

Social Media Today

Reddit’s looking to highlight its value as a market research and audience insights tool.

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Twitter Reportedly Unveils Lucrative Plan To Win Back Fleeing Advertisers As Musk Begs People To Tweet More

Forbes Social Media

Twitter’s plan to match up to $1 million in marketing value for large advertisers is “the most aggressive ad spend incentive” ever, one Twitter executive reportedly said.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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TikTok Announces the Top European TikTok Ads of 2022

Social Media Today

TikTok has also shared the top performing TikTok ad campaigns from across the EU.

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How Southampton F.C. Sold 20% More Shirts With Social Media

Audiense

In May of this year, Dr Barry Gale became an unlikely star in the eyes of football fans on social media. Southampton Football Club’s new Player Integration Officer (played by comedian Tom Davis ) lead one of the most socially successful kit launches in a campaign that humorously overplayed the importance of the kit’s iconic stripes. It has picked up a string of accolades, including scooping the Best Sports/Leisure/Travel Social Media Strategy award at this year’s Social Buzz Awards.

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Twitter Will Start Displaying Tweet Reach Metrics Up-Front on Tweets

Social Media Today

Twitter chief Elon Musk is exploring new ways to incentivize engagement.

Metrics 167
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Hootsuite CEO And Stuckey’s Owner Provide Insights On How Social Media Marketing Can Help Small Businesses Compete Successfully

Forbes Social Media

The beauty of social media for small businesses is that, used correctly and wielded carefully, it really can be a competitive tool in getting your fair share of local customers and revenue.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Parler Announces That it’s Terminated Acquisition Negotiations with Kanye West

Social Media Today

Kanye had sought to buy Parler in order to share his unfiltered opinions.

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Baby Shark Is Still Making Millions From Its Billions Of Views On YouTube

Forbes Social Media

As of last month, it had been seen 11.65 billion times – earning some $22 million. By contrast, pop sensation Ed Sheeran's biggest hit "Shape of You" has been seen just 5.80 billion times.

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How To Turn Off Notifications On Android Phone

Tweaklibrary

If you are not happy with the unwanted notifications on your Android which never seem to stop, we have a solution for you in this blog. You can change notification options or turn off notifications on Android phones for specific applications based on your preferences. When you swipe down from the top of your screen, notifications appear. Some alerts also appear on your lock and home screens and it drains the battery.

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Today’s Google Doodle Let’s You Design Your Own Video Game Levels

Forbes Social Media

Don't miss today's Google Doodle!

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts.

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LinkedIn Marketing Strategy: 17 Tips for 2023

Hootsuite

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. But once your LinkedIn efforts are running like clockwork, the results can benefit multiple areas of your business.

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