Tue.Nov 29, 2022

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How Short-Form Video Alters Marketing Evaluations

Jon Loomer

You may know that I have fully embraced short-form video during the past couple of months. This was not an easy transition. I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it.

Video 201
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5 Legit Ways to Grow Your TikTok Following

SocMed Sean

Ever wonder whether you can legitimately grow your following on TikTok? Believe it or not, there are certain ways to grow your TikTok account if you follow along with the steps needed to do so. Here are some tips that we think will help you be successful on growing your TikTok following. The post 5 Legit Ways to Grow Your TikTok Following appeared first on SocMedSean - Social Media Sean.

Tips 130
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4 pillars of your audience data framework for a World Cup strategy

Audiense

As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide. With a majority of audiences tuning in from home instead of watching in the stadium, there’s bound to be a lot of social media activities and conversations happening around the event.

Sports 147
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Should You Pause Your Twitter Ad Campaigns? A Look at the Most Recent Concerns at the App

Social Media Today

With Christmas fast approaching, many are looking to ramp up social ad spend.

Campaign 203
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#520: The Gratitude Series: Jasmine Star

Amy Porterfield

Listen on… Jasmine Star opens up about the friendships she’s truly grateful for in this heartwarming episode There are so many things to be grateful for as an entrepreneur — the opportunity to do what you love, work from anywhere, and call all of the shots, just to name a few. But one […]. The post #520: The Gratitude Series: Jasmine Star appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 116
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Twitter’s Rules Around Speech are Focused on Avoiding Harm, Not Maintaining Control

Social Media Today

As Elon Musk looks to stoke the fires of cultural division, it’s important that the key elements of online regulations are not overlooked.

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More Trending

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Google Launches Legal Proceedings Against Scammers Seeking to Sell Google Business Profiles

Social Media Today

Cases like these help to establish new legal precedents for evolving scam activity.

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7 inspiring examples of corporate social responsibility

Sprout Social

You’ve probably thought long and hard about your brand’s look, personality and voice. But what about its role in society? According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public.

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Pinterest Ends its Creator Rewards Program for Idea Pins

Social Media Today

The program offered monthly incentive payments for Idea Pin creators.

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Brands to watch on social media right now

Sprout Social

When you think of brands on social media, which come to mind first? Wendy’s buzz-worthy sarcasm? Dove’s inspiring Real Beauty campaigns? Sprout’s TikTok? (Hint hint.). People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Report Looks at the Most Commonly Shared Life Events on Instagram and TikTok

Social Media Today

What life events are people more likely to post about on IG and TikTok?

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Free Speech

WebInKnow

Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First Amendment of the U.S. Constitution states, in relevant part, that: “Congress shall make no law.abridging freedom of speech.”.

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Twitter: A Platform For Everybody Is A Platform For Nobody

Forbes Social Media

Since completing his acquisition of Twitter, Elon Musk has made changes to bring back banned members, allow more types of content, and in general reduce moderation.

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TikTok SEO in 5 Steps: How To Make Sure Your Videos Show Up in Search

Hootsuite

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? If you’ve been sleeping on your social media SEO strategy , this blog is for you. We’ll walk you through all the juicy details about TikTok SEO specifically, how it works, and how you can optimize your video content to get the most out of it.

SEO 114
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Use Social Media To Promote A Product Without Wasting Your Time

Forbes Social Media

One key to success is to take a long look at what you are actually offering, whether it is just an ad for a product, or if you are adding some value.

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26 Great Ideas For Social Media Posts That You Can Steal

Buffer Social

Earlier today we launched Ideas. With Ideas you can store all your great ideas, tweak them until they’re ready, and drop them straight into your Buffer queue. Already hundreds of you have started saving dozens Ideas! But, there’s been one resounding bit of feedback we’ve had… Can you help me come up with ideas? Yes, we can.

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How Accurate is Mental Health Advice on TikTok? [Infographic]

Social Media Today

TikTok is increasingly being used as a search engine for all kinds of advice - including mental health.

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Introducing Ideas: Creating Content Just Got 84 Hours Faster

Buffer Social

Here’s one thing most of us agree on. creating content is time-consuming. Last month, I spoke to a bunch of Buffer fans and found that 71 percent wanted a faster way to create and publish content. After hearing this, I decided to crunch the numbers behind content creation. The average Buffer user publishes nine posts a day. Usually, this involves loading up a separate platform where the content is saved.

Content 74
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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LinkedIn Company Page Best Practices for 2023 [Infographic]

Social Media Today

Looking to freshen up your LinkedIn approach?

LinkedIn 198